---
title: "Cutlery Set — $7K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/cutlery-set"
last_updated: "2026-08-06T00:53:05.740Z"
locale: en
meta:
description: "Niche score 43/100 · $7K/yr market · 11K searches/yr · $72.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $7K/yr market · 11K searches/yr · $72.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cutlery Set — $7K/yr Amazon SG Niche (2026) - Flapen"
---
# **cutlery set**
**Skip it**
A small market ($7K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 77Conversion 12Competition 44Returns 83Price range 60Avg price 85Brand share 37Review moat 34Quality gap 28
**Avg price**
**Great****$72.27**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+65.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$16.55–$155.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,108.29**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$7K**
$7K/yr · 11K searches
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, cutlery set is a $7K/yr Amazon Singapore market (11K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jul–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cutlery set market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$7K–$18K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **6%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**13%**
- WMF54% - hecef12% - HaWare6% - EWFEN6% - ZWILLING4% - KINGSTONE4% - Open — no brand owns it (4 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +65.0% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/sg/home/cutlery-set/trend)
## **Top cutlery set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$36910%$73815%$1K20%$1K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WMF Boston 1120916040 - Cutlery 30 pc set**WMF**$94.76**4.7★6,333 rev](https://www.amazon.sg/dp/B00008XV49) [2**WMF Philadelphia 1166009999 - Cutlery 60 pc set**WMF**$155.20**4.6★1,346 rev](https://www.amazon.sg/dp/B00EM6FCTM) [3**Cutlery Set Pack 4 hecef 16 Pieces Silver Cutlery Set 18/0 Stainless Steel Knife and Fork Sets with Mirror Polished Durable and Rust-resistant Dishwasher Safe Home and Restaurant**hecef**$23.73**4.5★2 rev](https://www.amazon.sg/dp/B0FNCXD47R) [4**WMF Palma Cutlery Set 30-piece**WMF**$111.70**4.6★4,178 rev](https://www.amazon.sg/dp/B000LS604G) [5**HaWare 40-Piece Modern Silverware Set Stainless Steel Flatware Cutlery Set Elegant Kitchen Utensils Service for 8 Includes Dinner Knives/Spoons/Forks Mirror Polished Dishwasher Safe**HaWare**$43.54**4.6★5,141 rev](https://www.amazon.sg/dp/B07J5XJSGV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cutlery Set Pack 4 hecef 16 Pieces Silver Cutlery Set 18/0 Stainless Steel Knife and Fork Sets with Mirror Polished Durable and Rust-resistant Dishwasher Safe Home and Restaurant**hecef**$23.73**2 rev11mo ago](https://www.amazon.sg/dp/B0FNCXD47R) [**KINGSTONE 20 Piece Silverware Set for 4 Stainless Steel Flatware Cutlery Set Mirror Polished Eating Tableware Utensils for Home Restaurant Wedding Party**KINGSTONE**$34.88**3,502 rev2y ago](https://www.amazon.sg/dp/B091SRKPN7) [**ENLOY Silverware Set 20 Pieces Flatware Cutlery Set Stainless Steel Utensils Service for 4 Heavy Duty Gift and Dishwasher Safe Mirror Polished Dinner Knife Fork Spoon for Restaurant**ENLOY**$24.22**6,465 rev2y ago](https://www.amazon.sg/dp/B07VVBWKCK) [**24-Piece Black Silverware Set with Steak Knives Black Flatware Set for 4 Food-Grade Stainless Steel Tableware Cutlery Set Mirror Finished Utensil Sets for Home Restaurant**EWFEN**$28.21**9,229 rev2y ago](https://www.amazon.sg/dp/B0BYX1XT81) [**49-Piece Silverware Set with Organizer CEKEE Stainless Steel Flatware Cutlery Set Service for 8 Mirror Polished Kitchen Utensils Set with Steak Knives Included Spoons and Forks Set & Tray**CEKEE**$54.35**469 rev3y ago](https://www.amazon.sg/dp/B0BV6QMTFH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WMF Philadelphia 1166009999 - Cutlery 60 pc set**WMF**$155.20**4.6★**▲ 230%**](https://www.amazon.sg/dp/B00EM6FCTM) [**HaWare 40-Piece Modern Silverware Set Stainless Steel Flatware Cutlery Set Elegant Kitchen Utensils Service for 8 Includes Dinner Knives/Spoons/Forks Mirror Polished Dishwasher Safe**HaWare**$43.54**4.6★**▲ 96%**](https://www.amazon.sg/dp/B07J5XJSGV) [**49-Piece Silverware Set with Organizer CEKEE Stainless Steel Flatware Cutlery Set Service for 8 Mirror Polished Kitchen Utensils Set with Steak Knives Included Spoons and Forks Set & Tray**CEKEE**$54.35**4.7★**▲ 94%**](https://www.amazon.sg/dp/B0BV6QMTFH) [**Cutlery Set Pack 4 hecef 16 Pieces Silver Cutlery Set 18/0 Stainless Steel Knife and Fork Sets with Mirror Polished Durable and Rust-resistant Dishwasher Safe Home and Restaurant**hecef**$23.73**4.5★**▲ 62%**](https://www.amazon.sg/dp/B0FNCXD47R) [**KINGSTONE 20 Piece Silverware Set for 4 Stainless Steel Flatware Cutlery Set Mirror Polished Eating Tableware Utensils for Home Restaurant Wedding Party**KINGSTONE**$34.88**4.6★**▲ 46%**](https://www.amazon.sg/dp/B091SRKPN7)
**~~View all trending →~~**
## **What buyers say about cutlery set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Weight Light**50%
*“Love the weight”*
**Organizing Capabilities**50%
*“Love the weight, the texture and most of all everything now looks organised in the kitchen drawer”*
### **Top return reasons **
**Sharpness**30%
**Weight Light**20%
**Dishwasher Safe**10%
**Advertised Vs Actual Product**10%
**Thin**10%
**Thickness**10%
**Quality-Overall**10%
## **Common questions**
- **Is cutlery set profitable to sell on Amazon Singapore?**
- The niche generates $7K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +65.0%. Flapen's verdict: Skip it (43/100).
- **How competitive is the cutlery set niche?**
- 10 brands and 17 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 83% of demand.
- **When does demand for cutlery set peak?**
- Demand peaks in Jul–Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the cutlery set niche?**
- Listings span $16.55–$155.20; the average listing price is $72.27 (sweet spot $15–$100). The average incumbent carries 3,108 reviews — the moat a new listing must climb.
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