---
title: "Cutlery Organiser — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/cutlery-organiser"
last_updated: "2026-08-08T05:20:47.440Z"
locale: en
meta:
description: "Niche score 34/100 · $2K/yr market · 4K searches/yr · $30.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $2K/yr market · 4K searches/yr · $30.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cutlery Organiser — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **cutlery organiser**
**Skip it**
A small market ($2K/yr) — this niche doesn't clear our bar today.
Market size 0Growth 16Conversion 16Competition 30Returns 78Price range 95Avg price 95Brand share 50Review moat 25Quality gap 21
**Avg price**
**Incredible****$30.17**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$19.01–$36.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,323.3**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-18.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$2K**
$2K/yr · 4K searches
According to Flapen's Amazon Singapore niche tracking, cutlery organiser is a $2K/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cutlery organiser market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$3K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **10%**
- **Out of stock**
- **14.7%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **76 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**25**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**19%**
- KOMFORA24% - HOMECOR18% - Joseph Joseph15% - Besilord10% - madesmart8% - Simple Houseware6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.9% search growth over the last 90 days.
250150Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/sg/home/cutlery-organiser/trend)
## **Top cutlery organiser search terms**
- **cutlery organiser**790/yr+15.2%0.6% conv. - **kitchen drawer organizer**1K/yr-36.1%1.1% conv. - **cutlery tray**889/yr+66.1%1.0% conv. - **cutlery organizer**1K/yr-66.8%1.2% conv. - **utensil organiser**40/yr-54.5%0.0% conv. [**All search terms **](https://flapen.com/research/sg/home/cutlery-organiser/search-terms)
## **Top cutlery organiser products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$8410%$16815%$25220%$3361001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Homecor Silverware Organizer - Expandable Large Kitchen Drawer Organizer Utensil Organizer with 2 Removable Knife Blocks 22x 19Cutlery Tray Drawer Dividers for Kitchen Flatware(6-9 Slots) (Black)**HOMECOR**$33.25**4.6★1,028 rev](https://www.amazon.sg/dp/B0D3PLRXDN) [2**Joseph Joseph DrawerStore Expandable Cutlery Tray Dark Grey**Joseph Joseph**$34.56**4.7★3,869 rev](https://www.amazon.sg/dp/B0093VYWRY) [3**Premium Expandable Kitchen Drawer Organizer - 100% Bamboo Organizer Tray - Great for Silverware Large Utensils Flatware Cutlery - 8 Compartments with Knife Block - Perfectly Fits Your Drawers**KOMFORA**$26.73**4.7★1,287 rev](https://www.amazon.sg/dp/B0BYTBNVQF) [4**Premium 100% Bamboo Drawer Organizer - Expandable Kitchen Drawer Organizer for Large Utensils & Cutlery Tray - Perfect Silverware Organizer - Flatware Organizer For Drawer with Removable Knife Block**KOMFORA**$33.59**4.7★1,287 rev](https://www.amazon.sg/dp/B0BYTBYYNW) [5**Besilord Silverware Organizer Kitchen Drawer Organizer Utensil Organizer Bamboo Silverware Holder Cutlery Organizer in Drawer Flatware Organizer Tray(5 slots Natural**Besilord**$24.45**4.7★2,410 rev](https://www.amazon.sg/dp/B0BTKFQM5R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FUROKASO Expandable Kitchen Drawer Organiser Adjustable Utensil Tray with Knife Block Flatware Storage Divider**FUROKASO**$19.01**0 rev1y ago](https://www.amazon.sg/dp/B0FHQKDHJ3) [**Homecor Silverware Organizer - Expandable Large Kitchen Drawer Organizer Utensil Organizer with 2 Removable Knife Blocks 22x 19Cutlery Tray Drawer Dividers for Kitchen Flatware(6-9 Slots) (Black)**HOMECOR**$33.25**1,028 rev2y ago](https://www.amazon.sg/dp/B0D3PLRXDN) [**Aujen Silverware Organizer - Expandable Kitchen Drawer Organizer Adjustable Utensil Organizer Cutlery Tray for Forks Knives Multipurpose Kitchen Organizers and Storage Solution Black Medium**Aujen**$36.16**4,343 rev2y ago](https://www.amazon.sg/dp/B0CP2H4FSK) [**Simple Houseware Expandable Kitchen Drawer Flatware Organizer**Simple Houseware**$32.19**6,003 rev2y ago](https://www.amazon.sg/dp/B093BD5299) [**Premium Expandable Kitchen Drawer Organizer - 100% Bamboo Organizer Tray - Great for Silverware Large Utensils Flatware Cutlery - 8 Compartments with Knife Block - Perfectly Fits Your Drawers**KOMFORA**$26.73**1,287 rev3y ago](https://www.amazon.sg/dp/B0BYTBNVQF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Premium Expandable Kitchen Drawer Organizer - 100% Bamboo Organizer Tray - Great for Silverware Large Utensils Flatware Cutlery - 8 Compartments with Knife Block - Perfectly Fits Your Drawers**KOMFORA**$26.73**4.7★**▲ 342%**](https://www.amazon.sg/dp/B0BYTBNVQF) [**Homecor Silverware Organizer - Expandable Large Kitchen Drawer Organizer Utensil Organizer with 2 Removable Knife Blocks 22x 19Cutlery Tray Drawer Dividers for Kitchen Flatware(6-9 Slots) (Black)**HOMECOR**$33.25**4.6★**▲ 50%**](https://www.amazon.sg/dp/B0D3PLRXDN) [**OXO Good Grips Drawer Large Expandable Kitchen Tool Organizer White**OXO**$35.64**4.6★**▲ 35%**](https://www.amazon.sg/dp/B09B188SM5) [**Premium 100% Bamboo Drawer Organizer - Expandable Kitchen Drawer Organizer for Large Utensils & Cutlery Tray - Perfect Silverware Organizer - Flatware Organizer For Drawer with Removable Knife Block**KOMFORA**$33.59**4.7★**— 0%**](https://www.amazon.sg/dp/B0BYTBYYNW) [**Aujen Silverware Organizer - Expandable Kitchen Drawer Organizer Adjustable Utensil Organizer Cutlery Tray for Forks Knives Multipurpose Kitchen Organizers and Storage Solution Black Medium**Aujen**$36.16**4.6★**— 1%**](https://www.amazon.sg/dp/B0CP2H4FSK)
**~~View all trending →~~**
## **What buyers say about cutlery organiser**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Material Quality**33%
**Size-Overall**33%
**Add-Ons/Attachments**33%
## **Common questions**
- **Is cutlery organiser profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 10 tracked products. 90-day search growth is -18.9%. Flapen's verdict: Skip it (34/100).
- **How competitive is the cutlery organiser niche?**
- 9 brands and 25 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 75% of demand.
- **When does demand for cutlery organiser peak?**
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the cutlery organiser niche?**
- Listings span $19.01–$36.16; the average listing price is $30.17 (sweet spot $15–$100). The average incumbent carries 4,323 reviews — the moat a new listing must climb.
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