[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-sg-home-comforter":3,"research-sidebar-rollups":498},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":39,"baselines":71,"demand":74,"seasonality":363,"brandShare":376,"products":388,"feedback":434,"searchTerms":452,"related":465,"lastUpdated":30},"3cfef4cff04c725fc445e55a81a12d5d","sg",{"flag":5,"name":7,"currency":8},"Singapore","SGD",{"nodeId":10,"label":11,"slug":12,"href":13},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":15,"top5ClickShare":19,"top5BrandShare":19,"avgRating":20,"avgReviewCount":21,"avgPrice":22,"priceMin":23,"priceMax":24,"productCount":25,"unitsSoldMax":26,"sponsoredPct":15,"returnRate":27,"successfulLaunches360":15,"newProducts360":15,"amazonNicheId":4,"title":28,"slug":28,"href":29,"leafCategoryName":11,"scrapedAt":30,"brandCount":31,"brandCountYearAgo":32,"sellerCount":25,"signals":33,"avgBsr":35,"pageQuality":15,"unitsSoldMin":15,"unitsSoldAvgMin":15,"unitsSoldAvgMax":26,"revenueMin":15,"revenueMax":36,"avgBrandAgeMonths":37,"avgSellerAgeDays":15,"top20ClickShare":19,"top20BrandShare":19,"primePct":19,"oosRate":38},0,7154,1.445,0.0091,1,4.24,69689,42.26,25.65,56.83,5,100,0.0141,"comforter","\u002Fresearch\u002Fsg\u002Fhome\u002Fcomforter","2026-07-24T07:44:47.081415+00:00",3,8,[34],"low_review_barrier",6,4226,46,0.0607,{"score":40,"verdict":41,"components":42},30,"skip",[43,46,49,52,54,56,59,63,66,69],{"key":44,"score":15,"weight":45,"raw":15},"marketSize",0.15,{"key":47,"score":48,"weight":45,"raw":18},"growth",26,{"key":50,"score":15,"weight":51,"raw":15},"conversion",0.1,{"key":53,"score":15,"weight":45,"raw":19},"competition",{"key":55,"score":15,"weight":51,"raw":19},"brandShare",{"key":57,"score":58,"weight":51,"raw":20},"qualityGap",79,{"key":60,"score":15,"weight":61,"raw":62},"reviewMoat",0.05,69688.6,{"key":64,"score":65,"weight":51,"raw":27},"returns",87,{"key":67,"score":68,"weight":61,"raw":22},"avgPrice",95,{"key":70,"score":68,"weight":61,"raw":19},"priceRange",{"avgRating":72,"medianPrice":40,"medianReturnRate":15,"nichesTracked":73},4.47,1590,{"points":75,"droppedPartialWeek":362},[76,79,82,85,88,91,94,97,100,103,106,109,112,115,118,121,123,126,129,132,135,138,141,144,147,150,152,155,158,161,164,167,170,172,174,176,179,182,185,188,191,194,197,200,202,204,207,210,212,215,218,221,224,227,230,233,235,238,241,243,245,247,250,252,255,258,261,264,267,270,273,276,278,280,283,286,289,292,295,298,300,303,306,309,311,313,316,319,322,324,326,328,331,333,336,339,342,344,347,349,352,355,357,360],{"week":77,"volume":78},"2024-07-28",212,{"week":80,"volume":81},"2024-08-04",177,{"week":83,"volume":84},"2024-08-11",223,{"week":86,"volume":87},"2024-08-18",227,{"week":89,"volume":90},"2024-08-25",181,{"week":92,"volume":93},"2024-09-01",134,{"week":95,"volume":96},"2024-09-08",200,{"week":98,"volume":99},"2024-09-15",168,{"week":101,"volume":102},"2024-09-22",164,{"week":104,"volume":105},"2024-09-29",152,{"week":107,"volume":108},"2024-10-06",138,{"week":110,"volume":111},"2024-10-13",318,{"week":113,"volume":114},"2024-10-20",191,{"week":116,"volume":117},"2024-10-27",210,{"week":119,"volume":120},"2024-11-03",166,{"week":122,"volume":105},"2024-11-10",{"week":124,"volume":125},"2024-11-17",171,{"week":127,"volume":128},"2024-11-24",427,{"week":130,"volume":131},"2024-12-01",550,{"week":133,"volume":134},"2024-12-08",203,{"week":136,"volume":137},"2024-12-15",132,{"week":139,"volume":140},"2024-12-22",125,{"week":142,"volume":143},"2024-12-29",141,{"week":145,"volume":146},"2025-01-05",169,{"week":148,"volume":149},"2025-01-12",244,{"week":151,"volume":99},"2025-01-19",{"week":153,"volume":154},"2025-01-26",186,{"week":156,"volume":157},"2025-02-02",194,{"week":159,"volume":160},"2025-02-09",154,{"week":162,"volume":163},"2025-02-16",136,{"week":165,"volume":166},"2025-02-23",149,{"week":168,"volume":169},"2025-03-02",175,{"week":171,"volume":140},"2025-03-09",{"week":173,"volume":120},"2025-03-16",{"week":175,"volume":58},"2025-03-23",{"week":177,"volume":178},"2025-03-30",124,{"week":180,"volume":181},"2025-04-06",144,{"week":183,"volume":184},"2025-04-13",114,{"week":186,"volume":187},"2025-04-20",184,{"week":189,"volume":190},"2025-04-27",77,{"week":192,"volume":193},"2025-05-04",99,{"week":195,"volume":196},"2025-05-11",167,{"week":198,"volume":199},"2025-05-18",162,{"week":201,"volume":26},"2025-05-25",{"week":203,"volume":137},"2025-06-01",{"week":205,"volume":206},"2025-06-08",118,{"week":208,"volume":209},"2025-06-15",104,{"week":211,"volume":137},"2025-06-22",{"week":213,"volume":214},"2025-06-29",148,{"week":216,"volume":217},"2025-07-06",96,{"week":219,"volume":220},"2025-07-13",271,{"week":222,"volume":223},"2025-07-20",159,{"week":225,"volume":226},"2025-07-27",165,{"week":228,"volume":229},"2025-08-03",163,{"week":231,"volume":232},"2025-08-10",178,{"week":234,"volume":120},"2025-08-17",{"week":236,"volume":237},"2025-08-24",247,{"week":239,"volume":240},"2025-08-31",173,{"week":242,"volume":226},"2025-09-07",{"week":244,"volume":187},"2025-09-14",{"week":246,"volume":117},"2025-09-21",{"week":248,"volume":249},"2025-09-28",160,{"week":251,"volume":108},"2025-10-05",{"week":253,"volume":254},"2025-10-12",257,{"week":256,"volume":257},"2025-10-19",112,{"week":259,"volume":260},"2025-10-26",108,{"week":262,"volume":263},"2025-11-02",93,{"week":265,"volume":266},"2025-11-09",109,{"week":268,"volume":269},"2025-11-16",127,{"week":271,"volume":272},"2025-11-23",232,{"week":274,"volume":275},"2025-11-30",340,{"week":277,"volume":93},"2025-12-07",{"week":279,"volume":108},"2025-12-14",{"week":281,"volume":282},"2025-12-21",128,{"week":284,"volume":285},"2025-12-28",92,{"week":287,"volume":288},"2026-01-04",146,{"week":290,"volume":291},"2026-01-11",187,{"week":293,"volume":294},"2026-01-18",129,{"week":296,"volume":297},"2026-01-25",151,{"week":299,"volume":285},"2026-02-01",{"week":301,"volume":302},"2026-02-08",176,{"week":304,"volume":305},"2026-02-15",135,{"week":307,"volume":308},"2026-02-22",82,{"week":310,"volume":263},"2026-03-01",{"week":312,"volume":229},"2026-03-08",{"week":314,"volume":315},"2026-03-15",88,{"week":317,"volume":318},"2026-03-22",69,{"week":320,"volume":321},"2026-03-29",98,{"week":323,"volume":190},"2026-04-05",{"week":325,"volume":178},"2026-04-12",{"week":327,"volume":308},"2026-04-19",{"week":329,"volume":330},"2026-04-26",117,{"week":332,"volume":217},"2026-05-03",{"week":334,"volume":335},"2026-05-10",57,{"week":337,"volume":338},"2026-05-17",63,{"week":340,"volume":341},"2026-05-24",116,{"week":343,"volume":217},"2026-05-31",{"week":345,"volume":346},"2026-06-07",133,{"week":348,"volume":282},"2026-06-14",{"week":350,"volume":351},"2026-06-21",123,{"week":353,"volume":354},"2026-06-28",199,{"week":356,"volume":209},"2026-07-05",{"week":358,"volume":359},"2026-07-12",119,{"week":361,"volume":285},"2026-07-19",false,[364,365,366,367,368,369,370,371,372,373,374,375],1.1079545454545456,0.8976037549407115,0.757905138339921,0.7378334980237155,0.6822573561703997,0.8685221783047871,0.9778903162055337,1.238197189284146,1.096892841458059,1.1818181818181819,1.2967171717171717,1.1725406236275802,{"top":377,"otherBrandCount":15,"otherClickShare":387},[378,381,384],{"brand":379,"clickShare":380},"FLEW",0.3496,{"brand":382,"clickShare":383},"Utopia Bedding",0.3414,{"brand":385,"clickShare":386},"Linenspa",0.3089,0.00009999999999998899,[389,399,409,420,427],{"asin":390,"title":391,"brand":385,"imageUrl":392,"price":393,"rating":394,"reviews":395,"clickShare90":386,"clickShare360":396,"launchDate":397,"amazonUrl":398},"B00VGR4VW4","Linenspa LS70QQMICO All-Season Down Alternative Quilted Reversible Microfiber Comforter Queen Size White","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F4139+Un6wGL.jpg",51.25,4.6,135297,0.3231,"2015-06-06","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB00VGR4VW4",{"asin":400,"title":401,"brand":379,"imageUrl":402,"price":23,"rating":403,"reviews":404,"clickShare90":405,"clickShare360":406,"launchDate":407,"amazonUrl":408},"B09HXNF6B5","Flew Signature Series Luxury Hotel Quilt Comforter Hotel & Homestay Preferred (Single) Twin","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F410LGKh5DfL.jpg",3.8,21,0.187,0.2149,"2021-10-04","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB09HXNF6B5",{"asin":410,"title":411,"brand":382,"imageUrl":412,"price":413,"rating":414,"reviews":415,"clickShare90":416,"clickShare360":417,"launchDate":418,"amazonUrl":419},"B01JPECPZE","Utopia Bedding Down Alternative Comforter (King White) - All Season Comforter - Plush Siliconized Fiberfill Duvet Insert - Box Stitched","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41xio-rOs0L.jpg",51.6,4.5,106552,0.1707,0.189,"2016-08-04","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB01JPECPZE",{"asin":421,"title":422,"brand":382,"imageUrl":423,"price":24,"rating":414,"reviews":415,"clickShare90":416,"clickShare360":424,"launchDate":425,"amazonUrl":426},"B01JPECQF8","Utopia Bedding Down Alternative Comforter (Twin White) - All Season Comforter - Plush Siliconized Fiberfill Duvet Insert - Box Stitched","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41pT5vMx4iL.jpg",0.1438,"2016-08-03","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB01JPECQF8",{"asin":428,"title":429,"brand":379,"imageUrl":402,"price":430,"rating":403,"reviews":404,"clickShare90":431,"clickShare360":432,"launchDate":407,"amazonUrl":433},"B09HXLGB6J","Flew Signature Series Luxury Hotel Quilt Comforter Hotel & Homestay Preferred (Queen)",25.94,0.1626,0.1292,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB09HXLGB6J",{"love":435,"hate":450,"returnReasons":451},[436,441,445],{"topic":437,"percentOfMentions":438,"verbatims":439},"Comfort-Overall",0.3333,[440],"comfortable",{"topic":442,"percentOfMentions":438,"verbatims":443},"Weight Light",[444],"Light weight",{"topic":446,"percentOfMentions":438,"verbatims":447},"Soft Feel",[448,449],"soft and comfortable","So soft and comfortable",[],[],[453,456,461],{"term":28,"volume":454,"growthQoq":455,"conversionRate":15},2726,-0.09,{"term":457,"volume":458,"growthQoq":459,"conversionRate":460},"quilt",2175,0.1465,0.0022,{"term":462,"volume":463,"growthQoq":464,"conversionRate":15},"duvet",2253,0.0256,[466,471,476,481,487,492],{"title":467,"href":468,"score":37,"verdict":41,"marketSize":469,"growth90":470},"coffee machine","\u002Fresearch\u002Fsg\u002Fhome\u002Fcoffee-machine",109518.04,0.6143,{"title":472,"href":473,"score":37,"verdict":41,"marketSize":474,"growth90":475},"grater","\u002Fresearch\u002Fsg\u002Fhome\u002Fgrater",1983.63,0.192,{"title":477,"href":478,"score":37,"verdict":41,"marketSize":479,"growth90":480},"steamer","\u002Fresearch\u002Fsg\u002Fhome\u002Fsteamer",8695.53,0.0092,{"title":482,"href":483,"score":484,"verdict":41,"marketSize":485,"growth90":486},"thermos food jar","\u002Fresearch\u002Fsg\u002Fhome\u002Fthermos-food-jar",47,4221.17,0.3732,{"title":488,"href":489,"score":484,"verdict":41,"marketSize":490,"growth90":491},"ice cube tray","\u002Fresearch\u002Fsg\u002Fhome\u002Fice-cube-tray",2004.23,0.1151,{"title":493,"href":494,"score":495,"verdict":41,"marketSize":496,"growth90":497},"kitchen scale","\u002Fresearch\u002Fsg\u002Fhome\u002Fkitchen-scale",48,8341.68,-0.0635,[499,506,513,520,523,529,536,543,550,556,563,570,577,583,590,596,603],{"nodeId":500,"label":501,"slug":502,"href":503,"nichesTracked":504,"marketSizeTotal":505},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":507,"label":508,"slug":509,"href":510,"nichesTracked":511,"marketSizeTotal":512},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",198,1732647,{"nodeId":514,"label":515,"slug":516,"href":517,"nichesTracked":518,"marketSizeTotal":519},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":521,"marketSizeTotal":522},214,1253894,{"nodeId":524,"label":525,"slug":526,"href":527,"nichesTracked":206,"marketSizeTotal":528},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",795398,{"nodeId":530,"label":531,"slug":532,"href":533,"nichesTracked":534,"marketSizeTotal":535},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",111,350309,{"nodeId":537,"label":538,"slug":539,"href":540,"nichesTracked":541,"marketSizeTotal":542},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",106,336014,{"nodeId":544,"label":545,"slug":546,"href":547,"nichesTracked":548,"marketSizeTotal":549},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",53,275185,{"nodeId":551,"label":552,"slug":553,"href":554,"nichesTracked":37,"marketSizeTotal":555},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",179532,{"nodeId":557,"label":558,"slug":559,"href":560,"nichesTracked":561,"marketSizeTotal":562},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",54,163274,{"nodeId":564,"label":565,"slug":566,"href":567,"nichesTracked":568,"marketSizeTotal":569},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",33,85608,{"nodeId":571,"label":572,"slug":573,"href":574,"nichesTracked":575,"marketSizeTotal":576},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",11,39729,{"nodeId":578,"label":579,"slug":580,"href":581,"nichesTracked":404,"marketSizeTotal":582},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",35899,{"nodeId":584,"label":585,"slug":586,"href":587,"nichesTracked":588,"marketSizeTotal":589},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",7,27257,{"nodeId":591,"label":592,"slug":593,"href":594,"nichesTracked":25,"marketSizeTotal":595},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",12593,{"nodeId":597,"label":598,"slug":599,"href":600,"nichesTracked":601,"marketSizeTotal":602},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",2,9490,{"nodeId":604,"label":605,"slug":606,"href":607,"nichesTracked":19,"marketSizeTotal":15},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else"]