---
title: "Comforter — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/comforter"
last_updated: "2026-08-06T00:04:39.497Z"
locale: en
meta:
description: "Niche score 30/100 · $0/yr market · 7K searches/yr · $42.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $0/yr market · 7K searches/yr · $42.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Comforter — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **comforter**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 26Conversion 0Competition 0Returns 87Price range 95Avg price 95Brand share 0Review moat 0Quality gap 79
**Avg price**
**Incredible****$42.26**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$25.65–$56.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$0**
$0/yr · 7K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****69,688.6**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Singapore niche tracking, comforter is a $0/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 30/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **comforter market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$4K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#6**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **6.1%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- FLEW35% - Utopia Bedding34% - Linenspa31% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.9% search growth over the last 90 days.
500300Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/sg/home/comforter/trend)
## **Top comforter search terms**
- **comforter**3K/yr-9.0%0.0% conv. - **quilt**2K/yr+14.6%0.2% conv. - **duvet**2K/yr+2.6%0.0% conv. [**All search terms **](https://flapen.com/research/sg/home/comforter/search-terms)
## **Top comforter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$0101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Linenspa LS70QQMICO All-Season Down Alternative Quilted Reversible Microfiber Comforter Queen Size White**Linenspa**$51.25**4.6★135,297 rev](https://www.amazon.sg/dp/B00VGR4VW4) [2**Flew Signature Series Luxury Hotel Quilt Comforter Hotel & Homestay Preferred (Single) Twin**FLEW**$25.65**3.8★21 rev](https://www.amazon.sg/dp/B09HXNF6B5) [3**Utopia Bedding Down Alternative Comforter (King White) - All Season Comforter - Plush Siliconized Fiberfill Duvet Insert - Box Stitched**Utopia Bedding**$51.60**4.5★106,552 rev](https://www.amazon.sg/dp/B01JPECPZE) [4**Utopia Bedding Down Alternative Comforter (Twin White) - All Season Comforter - Plush Siliconized Fiberfill Duvet Insert - Box Stitched**Utopia Bedding**$56.83**4.5★106,552 rev](https://www.amazon.sg/dp/B01JPECQF8) [5**Flew Signature Series Luxury Hotel Quilt Comforter Hotel & Homestay Preferred (Queen)**FLEW**$25.94**3.8★21 rev](https://www.amazon.sg/dp/B09HXLGB6J)
### **Newest**
by launch date
[**Flew Signature Series Luxury Hotel Quilt Comforter Hotel & Homestay Preferred (Single) Twin**FLEW**$25.65**21 rev4y ago](https://www.amazon.sg/dp/B09HXNF6B5) [**Flew Signature Series Luxury Hotel Quilt Comforter Hotel & Homestay Preferred (Queen)**FLEW**$25.94**21 rev4y ago](https://www.amazon.sg/dp/B09HXLGB6J) [**Utopia Bedding Down Alternative Comforter (King White) - All Season Comforter - Plush Siliconized Fiberfill Duvet Insert - Box Stitched**Utopia Bedding**$51.60**106,552 rev9y ago](https://www.amazon.sg/dp/B01JPECPZE) [**Utopia Bedding Down Alternative Comforter (Twin White) - All Season Comforter - Plush Siliconized Fiberfill Duvet Insert - Box Stitched**Utopia Bedding**$56.83**106,552 rev9y ago](https://www.amazon.sg/dp/B01JPECQF8) [**Linenspa LS70QQMICO All-Season Down Alternative Quilted Reversible Microfiber Comforter Queen Size White**Linenspa**$51.25**135,297 rev11y ago](https://www.amazon.sg/dp/B00VGR4VW4)
### **Trending**
90-day click momentum
[**Flew Signature Series Luxury Hotel Quilt Comforter Hotel & Homestay Preferred (Queen)**FLEW**$25.94**3.8★**▲ 26%**](https://www.amazon.sg/dp/B09HXLGB6J) [**Utopia Bedding Down Alternative Comforter (Twin White) - All Season Comforter - Plush Siliconized Fiberfill Duvet Insert - Box Stitched**Utopia Bedding**$56.83**4.5★**▲ 19%**](https://www.amazon.sg/dp/B01JPECQF8) [**Linenspa LS70QQMICO All-Season Down Alternative Quilted Reversible Microfiber Comforter Queen Size White**Linenspa**$51.25**4.6★**— 4%**](https://www.amazon.sg/dp/B00VGR4VW4) [**Utopia Bedding Down Alternative Comforter (King White) - All Season Comforter - Plush Siliconized Fiberfill Duvet Insert - Box Stitched**Utopia Bedding**$51.60**4.5★**— 10%**](https://www.amazon.sg/dp/B01JPECPZE) [**Flew Signature Series Luxury Hotel Quilt Comforter Hotel & Homestay Preferred (Single) Twin**FLEW**$25.65**3.8★**▼ 13%**](https://www.amazon.sg/dp/B09HXNF6B5)
## **What buyers say about comforter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**33%
*“comfortable”*
**Weight Light**33%
*“Light weight”*
**Soft Feel**33%
*“soft and comfortable”*
## **Common questions**
- **Is comforter profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 5 tracked products. 90-day search growth is +0.9%. Flapen's verdict: Skip it (30/100).
- **How competitive is the comforter niche?**
- 3 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **When does demand for comforter peak?**
- Demand peaks in Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the comforter niche?**
- Listings span $25.65–$56.83; the average listing price is $42.26 (sweet spot $15–$100). The average incumbent carries 69,689 reviews — the moat a new listing must climb.
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