---
title: "Coffee Machine — $110K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/coffee-machine"
last_updated: "2026-08-05T23:31:54.241Z"
locale: en
meta:
description: "Niche score 46/100 · $110K/yr market · 74K searches/yr · $476.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $110K/yr market · 74K searches/yr · $476.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coffee Machine — $110K/yr Amazon SG Niche (2026) - Flapen"
---
# **coffee machine**
**Skip it**
Prices mostly outside the sweet spot ($28.61–$2272.93) — this niche doesn't clear our bar today.
Market size 26Growth 76Conversion 4Competition 63Returns 72Price range 3Avg price 4Brand share 35Review moat 25Quality gap 82
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Growth**
**Great****+61.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$110K**
$110K/yr · 74K searches
**Review moat**
**Bad****4,596.88**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****$476.58**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$28.61–$2272.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, coffee machine is a $110K/yr Amazon Singapore market (74K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jul–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coffee machine market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$48K–$119K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#6**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **16%**
- **Out of stock**
- **21.1%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**34**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 87%
**Open market**
**13%**
- DeLonghi62% - OXO7% - Electrolux7% - Bialetti4% - WACACO3% - Braun3% - Open — no brand owns it (6 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +61.4% search growth over the last 90 days.
5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/sg/home/coffee-machine/trend)
## **Top coffee machine search terms**
- **coffee machine**42K/yr+40.3%0.1% conv. - **espresso machine**11K/yr+48.7%0.1% conv. - **delonghi**6K/yr+349.1%0.2% conv. - **coffee maker**8K/yr+51.2%0.5% conv. - **delonghi coffee machine**6K/yr+66.6%0.2% conv. [**All search terms **](https://flapen.com/research/sg/home/coffee-machine/search-terms)
## **Top coffee machine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$11K15%$16K20%$22K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DeLonghi Dedica Style EC685.M - Espresso Coffee Machine Professional Steam Wand Plastic Tamper in pack Silver**DeLonghi**$229.87**4.2★29,782 rev](https://www.amazon.sg/dp/B06WGTZ874) [2**DeLonghi Classic EM450.M - Espresso Coffee Machine with Milk Frother 15 Bar Pump Coffee Maker Thermoblock Heating Double Wall Filter Stainless Steel Mug Friendly**DeLonghi**$202.22**4.3★479 rev](https://www.amazon.sg/dp/B0DWFYRPFN) [3**OXO Brew Rapid Brewer**OXO**$49.77**4.5★1,084 rev](https://www.amazon.sg/dp/B0DC8JYJQX) [4**DeLonghi Stilosa Manual Pump Espresso Coffee Machine EC230.BK with 15 Bar Pump Pressure Traditional Milk Frother Stainless Steel Boiler Black**DeLonghi**$128.57**3.8★719 rev](https://www.amazon.sg/dp/B085J8LV4F) [5**Electrolux UltimateTaste 500 E5CM1-80ST - Drip Coffee Maker 1.25L capacity Stainless Steel body Aroma selector Anti-drip system 24h timer 1000W**Electrolux**$61.60**4.8★6 rev](https://www.amazon.sg/dp/B0F4D5GY8R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nuttii E-Coffee Portable Electric Espresso Machine**Nuttii**$187.08**8 rev8mo ago](https://www.amazon.sg/dp/B0FM3KWDTF) [**DeLonghi Classic EM450.M - Espresso Coffee Machine with Milk Frother 15 Bar Pump Coffee Maker Thermoblock Heating Double Wall Filter Stainless Steel Mug Friendly**DeLonghi**$202.22**479 rev11mo ago](https://www.amazon.sg/dp/B0DWFYRPFN) [**Breville Barista Slimline Espresso Machine Integrated Milk Frother Compact Coffee Maker for Cappuccinos Lattes and More 15 Bar Italian Pump Silver VCF185**Breville**$698.00**148 rev1y ago](https://www.amazon.sg/dp/B0F32VLHRK) [**Electrolux UltimateTaste 500 E5CM1-80ST - Drip Coffee Maker 1.25L capacity Stainless Steel body Aroma selector Anti-drip system 24h timer 1000W**Electrolux**$61.60**6 rev1y ago](https://www.amazon.sg/dp/B0F4D5GY8R) [**Electrolux UltimateTaste 500 E5EC1-50ST - Espresso Coffee Maker 1.0L capacity Stainless Steel body 15 bar pressure 2-in-1 (E.S.E. pod-compatible filter) Thermoblock**Electrolux**$118.78**6 rev1y ago](https://www.amazon.sg/dp/B0F4D3NMWV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DeLonghi Dedica Duo EC890.GR Barista Coffee Machine with Pump Espresso and Cold Brew Manual Machine with Latte Art Steam Wand 15 cm Wide 2 Espressos Touchscreen Cups up to 13 cm Green**DeLonghi**$267.52**3.9★**▲ 342%**](https://www.amazon.sg/dp/B0DWFVBL9V) [**Nuttii E-Coffee Portable Electric Espresso Machine**Nuttii**$187.08**3.7★**▲ 237%**](https://www.amazon.sg/dp/B0FM3KWDTF) [**Bialetti 0007254/CN Venus Induction Coffee Maker 4 Cups Silver**Bialetti**$41.16**4.5★**▲ 124%**](https://www.amazon.sg/dp/B08556XV39) [**WACACO Nanopresso Portable Espresso Maker Upgrade Version of Minipresso 18 Bar Pressure Mini Travel Coffee Machine Manually Operated Perfect for Camping and Hiking (Red)**WACACO**$75.23**4.4★**▲ 121%**](https://www.amazon.sg/dp/B077N4YY2S) [**Breville Barista Slimline Espresso Machine Integrated Milk Frother Compact Coffee Maker for Cappuccinos Lattes and More 15 Bar Italian Pump Silver VCF185**Breville**$698.00**4.0★**▲ 109%**](https://www.amazon.sg/dp/B0F32VLHRK)
**~~View all trending →~~**
## **What buyers say about coffee machine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**38%
*“The machine itself is good”*
**Ease Of Use**25%
*“with such ease”*
**Design-Overall**13%
*“The design is simple yet sophisticated, all it took was two minutes and then some and my hot coffee was done”*
**Gifting Purpose**13%
*“Great gift to self and to others”*
### **What buyers complain about **
**Ease Of Use**25%
*“it is so difficult to insert the powdered as the catch for it is very tight”*
**Size-Overall**25%
*“it is so difficult to insert the powdered as the catch for it is very tight”*
**Advertised Vs Actual Product**25%
*“The portafilters included are NOT the ones on the picture nor the ones I am using in the other machine”*
### **Top return reasons **
**Functionality-Overall**19%
**Heating**10%
**Material Quality**10%
**Advertised Vs Actual Product**10%
**Size-Overall**10%
**Leak-Proof**9%
**Product Condition**8%
**Spray/Flow**7%
**Jamming/Clogging**5%
**Touch/Button Controls**5%
## **Common questions**
- **Is coffee machine profitable to sell on Amazon Singapore?**
- The niche generates $110K/yr across 32 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +61.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the coffee machine niche?**
- 12 brands and 34 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in coffee machine?**
- Top complaints mined from reviews: Ease Of Use, Size-Overall, Advertised Vs Actual Product. The return rate is 2.1%.
- **When does demand for coffee machine peak?**
- Demand peaks in Jul–Oct–Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the coffee machine niche?**
- Listings span $28.61–$2272.93; the average listing price is $476.58 (sweet spot $15–$100). The average incumbent carries 4,597 reviews — the moat a new listing must climb.
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