---
title: "Coaster — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/coaster"
last_updated: "2026-08-08T07:48:18.005Z"
locale: en
meta:
description: "Niche score 31/100 · $2K/yr market · 7K searches/yr · $18.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $2K/yr market · 7K searches/yr · $18.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coaster — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **coaster**
**Skip it**
A small market ($2K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 20Conversion 22Competition 9Returns 100Price range 84Avg price 83Brand share 26Review moat 24Quality gap 19
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$11.68–$36.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$18.09**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****5,716.86**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-10.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$2K**
$2K/yr · 7K searches
According to Flapen's Amazon Singapore niche tracking, coaster is a $2K/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coaster market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$2K–$5K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **8.6%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **76 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- Mckanti29% - ME.FAN20% - KEHOUXRE18% - S1EGAN12% - LIFVER11% - Toonorm10%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.
400300Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/sg/home/coaster/trend)
## **Top coaster search terms**
- **coaster**3K/yr+3.8%0.7% conv. - **coasters for drinks**1K/yr-7.6%1.3% conv. - **coasters**2K/yr-35.7%1.5% conv. [**All search terms **](https://flapen.com/research/sg/home/coaster/search-terms)
## **Top coaster products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$10610%$21115%$31720%$4231001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![ME.FAN Silicone Coasters [6 Pack] Coasters with Holder - Drinking Coasters - Cup Mat for Drinks - Live for Hot or Cold Drink Thickened Non-Slip Non-Stick Deep Tray Black](https://m.media-amazon.com/images/I/41fORitpEKL.jpg)**ME.FAN Silicone Coasters \[6 Pack\] Coasters with Holder - Drinking Coasters - Cup Mat for Drinks - Live for Hot or Cold Drink Thickened Non-Slip Non-Stick Deep Tray Black**ME.FAN**$15.46**4.7★8,880 rev](https://www.amazon.sg/dp/B0BHSW6NWB) [2**KEHOUXRE Coasters for Drinks 6 Pack Drink Coasters with Holder Heat Resistant Silicone Cup Mat Tabletop Protection Non-Slip Rubber Coasters for Kinds of Cups (Blue)**KEHOUXRE**$11.68**4.6★796 rev](https://www.amazon.sg/dp/B0B4PFJG91) [3**4 Pcs Wood Coasters for Drinks Absorbent Wooden Coasters with Holder Drink Coasters for Coffee Table Absorbent Coaster Set for Table Protection Drink Coasters for Farmhouse Office Bar**Mckanti**$16.08**4.6★1,352 rev](https://www.amazon.sg/dp/B0CHP3Z38G) [4**S1EGAN Wood Coaster for Drinks 4.3 Inch Set of 6 Absorbent and Insulation Felt Stackable Cup Holders Coasters for Wooden Table Designed by**S1EGAN**$36.95**4.8★374 rev](https://www.amazon.sg/dp/B0B8JNTWNQ) [5**Mckanti Drink Coasters Set of 8 4 Colors Absorbent Coasters for Drinks Minimalist Cotton Woven Coaster for Living Room Decor Fall Home Decor 4.3 Inches**Mckanti**$12.89**4.8★4,461 rev](https://www.amazon.sg/dp/B0B2RC15TS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Absorbent Coasters Stone Coaster Set of 8 Cork Base with Holder Beach Theme Sea Life Coastal Coasters for Housewarming Apartment Kitchen Room Bar Decor (Ocean Life)**Toonorm**$17.54**0 rev2y ago](https://www.amazon.sg/dp/B0CWDZQF8W) [![ME.FAN Silicone Coasters [6 Pack] Coasters with Holder - Drinking Coasters - Cup Mat for Drinks - Live for Hot or Cold Drink Thickened Non-Slip Non-Stick Deep Tray Black](https://m.media-amazon.com/images/I/41fORitpEKL.jpg)**ME.FAN Silicone Coasters \[6 Pack\] Coasters with Holder - Drinking Coasters - Cup Mat for Drinks - Live for Hot or Cold Drink Thickened Non-Slip Non-Stick Deep Tray Black**ME.FAN**$15.46**8,880 rev2y ago](https://www.amazon.sg/dp/B0BHSW6NWB) [**S1EGAN Wood Coaster for Drinks 4.3 Inch Set of 6 Absorbent and Insulation Felt Stackable Cup Holders Coasters for Wooden Table Designed by**S1EGAN**$36.95**374 rev2y ago](https://www.amazon.sg/dp/B0B8JNTWNQ) [**4 Pcs Wood Coasters for Drinks Absorbent Wooden Coasters with Holder Drink Coasters for Coffee Table Absorbent Coaster Set for Table Protection Drink Coasters for Farmhouse Office Bar**Mckanti**$16.08**1,352 rev3y ago](https://www.amazon.sg/dp/B0CHP3Z38G) [**KEHOUXRE Coasters for Drinks 6 Pack Drink Coasters with Holder Heat Resistant Silicone Cup Mat Tabletop Protection Non-Slip Rubber Coasters for Kinds of Cups (Blue)**KEHOUXRE**$11.68**796 rev4y ago](https://www.amazon.sg/dp/B0B4PFJG91)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KEHOUXRE Coasters for Drinks 6 Pack Drink Coasters with Holder Heat Resistant Silicone Cup Mat Tabletop Protection Non-Slip Rubber Coasters for Kinds of Cups (Blue)**KEHOUXRE**$11.68**4.6★**▲ 346%**](https://www.amazon.sg/dp/B0B4PFJG91) [**4 Pcs Wood Coasters for Drinks Absorbent Wooden Coasters with Holder Drink Coasters for Coffee Table Absorbent Coaster Set for Table Protection Drink Coasters for Farmhouse Office Bar**Mckanti**$16.08**4.6★**▲ 25%**](https://www.amazon.sg/dp/B0CHP3Z38G) [**Mckanti Drink Coasters Set of 8 4 Colors Absorbent Coasters for Drinks Minimalist Cotton Woven Coaster for Living Room Decor Fall Home Decor 4.3 Inches**Mckanti**$12.89**4.8★**▲ 21%**](https://www.amazon.sg/dp/B0B2RC15TS) [**Absorbent Coasters Stone Coaster Set of 8 Cork Base with Holder Beach Theme Sea Life Coastal Coasters for Housewarming Apartment Kitchen Room Bar Decor (Ocean Life)**Toonorm**$17.54**0.0★**— 7%**](https://www.amazon.sg/dp/B0CWDZQF8W) [![ME.FAN Silicone Coasters [6 Pack] Coasters with Holder - Drinking Coasters - Cup Mat for Drinks - Live for Hot or Cold Drink Thickened Non-Slip Non-Stick Deep Tray Black](https://m.media-amazon.com/images/I/41fORitpEKL.jpg)**ME.FAN Silicone Coasters \[6 Pack\] Coasters with Holder - Drinking Coasters - Cup Mat for Drinks - Live for Hot or Cold Drink Thickened Non-Slip Non-Stick Deep Tray Black**ME.FAN**$15.46**4.7★**— 3%**](https://www.amazon.sg/dp/B0BHSW6NWB)
**~~View all trending →~~**
## **Common questions**
- **Is coaster profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 7 tracked products. 90-day search growth is -10.3%. Flapen's verdict: Skip it (31/100).
- **How competitive is the coaster niche?**
- 6 brands and 18 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 90% of demand.
- **When does demand for coaster peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the coaster niche?**
- Listings span $11.68–$36.95; the average listing price is $18.09 (sweet spot $15–$100). The average incumbent carries 5,717 reviews — the moat a new listing must climb.
## **Related niches in Home**
- 46 [**coffee machine**](https://flapen.com/research/sg/home/coffee-machine)$110K/yr+61.4%**Skip it**- 46 [**grater**](https://flapen.com/research/sg/home/grater)$2K/yr+19.2%**Skip it**- 46 [**steamer**](https://flapen.com/research/sg/home/steamer)$9K/yr+0.9%**Skip it**- 47 [**thermos food jar**](https://flapen.com/research/sg/home/thermos-food-jar)$4K/yr+37.3%**Skip it**- 47 [**ice cube tray**](https://flapen.com/research/sg/home/ice-cube-tray)$2K/yr+11.5%**Skip it**- 48 [**kitchen scale**](https://flapen.com/research/sg/home/kitchen-scale)$8K/yr-6.3%**Skip it**[**All Home niches **](https://flapen.com/research/sg/home)