---
title: "Trend — chopping board - Flapen"
canonical_url: "https://flapen.com/research/sg/home/chopping-board/trend"
last_updated: "2026-08-06T16:11:01.631Z"
locale: en
meta:
  description: "Niche score 58/100 · $14K/yr market · 38K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $14K/yr market · 38K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — chopping board - Flapen"
---

# **chopping board**

**Worth a look**

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 3Growth 52Conversion 12Competition 89Returns 98Price range 83Avg price 95Brand share 87Review moat 47Quality gap 48

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$37.11**

avg listing price — sweet spot $15–$100

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$5.76–$106.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+23.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,772.93**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$14K**

$14K/yr · 38K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=sg&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend