---
title: "Candle — $3K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/candle"
last_updated: "2026-08-08T06:51:19.582Z"
locale: en
meta:
description: "Niche score 36/100 · $3K/yr market · 20K searches/yr · $22.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $3K/yr market · 20K searches/yr · $22.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Candle — $3K/yr Amazon SG Niche (2026) - Flapen"
---
# **candle**
**Skip it**
A small market ($3K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 23Conversion 9Competition 42Returns 97Price range 70Avg price 94Brand share 17Review moat 25Quality gap 47
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.50**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$1.32–$46.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,208.2**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$3K**
$3K/yr · 20K searches
According to Flapen's Amazon Singapore niche tracking, candle is a $3K/yr Amazon Singapore market (20K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **candle market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$11K–$17K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#50**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **20%**
- **Out of stock**
- **14.7%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**3%**
- YANKEE CANDLE63% - Foxandern9% - Chesapeake Bay Candle9% - Manly Indulgence8% - Wilton4% - MUJI3% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.
2K2KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/sg/home/candle/trend)
## **Top candle search terms**
- **candle**10K/yr+6.1%1.0% conv. - **yankee candle**6K/yr-5.7%2.9% conv. - **candles**4K/yr-28.7%0.5% conv. [**All search terms **](https://flapen.com/research/sg/home/candle/search-terms)
## **Top candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$33720%$67430%$1K40%$1K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yankee Candle Dried Lavender & Oak Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**YANKEE CANDLE**$25.04**4.6★1,342 rev](https://www.amazon.sg/dp/B0F3DR5P2W) [2**YANKEE CANDLE 1121422Z Large 2-Wick Tumbler Candle Balsam & Cedar Green**YANKEE CANDLE**$23.69**4.6★36,449 rev](https://www.amazon.sg/dp/B002UE6YQ8) [3**Chesapeake Bay Candle Scented Candle Awaken + Invigorate (Lemongrass Eucalyptus) Medium**Chesapeake Bay Candle**$20.99**4.4★2,326 rev](https://www.amazon.sg/dp/B07GHJ4LYL) [4**Manly Indulgence Vintage Oak Wood Wick Candle for Men | Bergamot Amber & Cedar Scented Jar Candle | 60hr Burn | Fathers Day Gift**Manly Indulgence**$20.33**4.2★1,216 rev](https://www.amazon.sg/dp/B07Z83T9QG) [5**Yankee Candle Sparkling Cinnamon Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time**YANKEE CANDLE**$22.36**4.6★2,616 rev](https://www.amazon.sg/dp/B0F3DRYY1N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yankee Candle Sugared Cinnamon Apple Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time**YANKEE CANDLE**$22.82**1,356 rev1y ago](https://www.amazon.sg/dp/B0F3DR5YWF) [**Yankee Candle Lemon Lavender Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**YANKEE CANDLE**$31.84**944 rev1y ago](https://www.amazon.sg/dp/B0F3F5FHWT) [**Yankee Candle Sage & Citrus Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**YANKEE CANDLE**$28.40**2,193 rev1y ago](https://www.amazon.sg/dp/B0F3DQPLSP) [**Yankee Candle Dried Lavender & Oak Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**YANKEE CANDLE**$25.04**1,342 rev1y ago](https://www.amazon.sg/dp/B0F3DR5P2W) [**Yankee Candle Sparkling Cinnamon Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time**YANKEE CANDLE**$22.36**2,616 rev1y ago](https://www.amazon.sg/dp/B0F3DRYY1N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yankee Candle Sugared Cinnamon Apple Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time**YANKEE CANDLE**$22.82**4.6★**▲ 120%**](https://www.amazon.sg/dp/B0F3DR5YWF) [**YANKEE CANDLE 11597Z Company Home Sweet Home Large Jar Candle**YANKEE CANDLE**$46.57**4.6★**▲ 97%**](https://www.amazon.sg/dp/B000WUFVR0) [**Yankee Candle Dried Lavender & Oak Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**YANKEE CANDLE**$25.04**4.6★**▲ 87%**](https://www.amazon.sg/dp/B0F3DR5P2W) [**Yankee Candle Sage & Citrus Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**YANKEE CANDLE**$28.40**4.6★**▲ 62%**](https://www.amazon.sg/dp/B0F3DQPLSP) [**Yankee Candle Sparkling Cinnamon Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time**YANKEE CANDLE**$22.36**4.6★**▲ 38%**](https://www.amazon.sg/dp/B0F3DRYY1N)
**~~View all trending →~~**
## **What buyers say about candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**100%
*“Nice smell,”*
### **Top return reasons **
**Advertised Vs Actual Product**61%
**Value For Money**17%
**Smell**11%
**Weight Heavy**11%
## **Common questions**
- **Is candle profitable to sell on Amazon Singapore?**
- The niche generates $3K/yr across 15 tracked products. 90-day search growth is -4.9%. Flapen's verdict: Skip it (36/100).
- **How competitive is the candle niche?**
- 7 brands and 8 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 93% of demand.
- **When does demand for candle peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the candle niche?**
- Listings span $1.32–$46.57; the average listing price is $22.50 (sweet spot $15–$100). The average incumbent carries 4,208 reviews — the moat a new listing must climb.
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