---
title: "Brumate — $9K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/brumate"
last_updated: "2026-08-06T01:12:07.847Z"
locale: en
meta:
description: "Niche score 44/100 · $9K/yr market · 21K searches/yr · $50.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $9K/yr market · 21K searches/yr · $50.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Brumate — $9K/yr Amazon SG Niche (2026) - Flapen"
---
# **brumate**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 2Growth 77Conversion 10Competition 51Returns 86Price range 95Avg price 93Brand share 0Review moat 24Quality gap 45
**Price range**
**Incredible****$35.36–$69.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$50.29**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+64.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,649.26**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$9K**
$9K/yr · 21K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, brumate is a $9K/yr Amazon Singapore market (21K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brumate market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$5K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#103**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **11%**
- **Out of stock**
- **12.0%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **—flat
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 100%
**Open market**
**0%**
- BrüMate99% - Shop Japan1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 53 weeks — +64.2% search growth over the last 90 days.
1K750Spike '25Black Friday '25Spike '26 seasonAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jun · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/sg/home/brumate/trend)
## **Top brumate search terms**
- **brumate**20K/yr+67.0%0.1% conv. - **brumate tumbler**635/yr-14.1%0.0% conv. - **brumate era**447/yr+126.7%0.7% conv. [**All search terms **](https://flapen.com/research/sg/home/brumate/search-terms)
## **Top brumate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3498%$69712%$1K16%$1K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BrüMate Era BERA40NB - Tumbler with handle and straw 1.2L/40oz size 100% leakproof triple-insulated made of Stainless Steel cup-holder friendly Nightfall Blue color**BrüMate**$59.22**4.6★19,375 rev](https://www.amazon.sg/dp/B0CJYLF19B) [2**BrüMate Resa BRS25DU - Tumbler with handle and straw 740mL/25oz size 100% leakproof triple-insulated made of Stainless Steel Silicone sleeve cup-holder friendly Dune color**BrüMate**$54.37**4.6★2,132 rev](https://www.amazon.sg/dp/B0DFC76X36) [3**BrüMate Resa BRS35DA - Tumbler with handle and straw 1.04L/35oz size 100% leakproof triple-insulated made of Stainless Steel Silicone sleeve cup-holder friendly Dark Aura color**BrüMate**$55.52**4.6★2,132 rev](https://www.amazon.sg/dp/B0DFBS9SB1) [4**BrüMate Resa BRS25MO - Tumbler with handle and straw 740mL/25oz size 100% leakproof triple-insulated made of Stainless Steel Silicone sleeve cup-holder friendly Mocha color**BrüMate**$47.15**4.6★2,132 rev](https://www.amazon.sg/dp/B0DFCCJNY8) [5**BrüMate Nav 25oz 100% Leak Proof Insulated Travel Tumbler with Magnetic BevLock Lid - Double Wall Cup-Holder Friendly Stainless Steel Mug (Guava)**BrüMate**$52.17**4.5★1,771 rev](https://www.amazon.sg/dp/B0D6HRT7C7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BrüMate MultiShaker Blender Shaker Bottle | 100% Leakproof Insulated Stainless Steel | Pre Workout and Protein Shaker Bottle for the Gym | 25oz (Nightfall Blue)**BrüMate**$47.21**223 rev10mo ago](https://www.amazon.sg/dp/B0FR78L1CF) [**BrüMate Era 30 oz Tumbler with Handle and Straw | 100% Leakproof Insulated Tumbler with Lid and Straw | Made of Stainless Steel | Cup Holder Friendly Base | 30oz (Dark Aura)**BrüMate**$59.30**19,375 rev1y ago](https://www.amazon.sg/dp/B0DVCZWH5N) [**Blue Mate Ella Matte Black 46.5 fl oz (1180 ml) Brumate Era Matte Black**Shop Japan**$57.06**7 rev1y ago](https://www.amazon.sg/dp/B0DLN3XDS7) [**BrüMate Uncorkd 14oz 100% Leakproof Insulated Wine Tumbler | Locking Lid | Insulated Stainless Steel Wine Glass | Perfect For Travel & Outdoors | BPA-Free (Polished Stainless)**BrüMate**$38.61**6,587 rev1y ago](https://www.amazon.sg/dp/B0DMQSNFB7) [**BrüMate Leap BLP12SD - Kids tumbler with handle and straw 350mL/12oz size 100% leakproof made of Stainless Steel drop resistant silicone sleeve cup-holder friendly Stardust color**BrüMate**$40.44**1,664 rev1y ago](https://www.amazon.sg/dp/B0DGM1HFFR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BrüMate Resa BRS25DU - Tumbler with handle and straw 740mL/25oz size 100% leakproof triple-insulated made of Stainless Steel Silicone sleeve cup-holder friendly Dune color**BrüMate**$54.37**4.6★**▲ 246%**](https://www.amazon.sg/dp/B0DFC76X36) [**BrüMate Resa BRS35SA - Tumbler with handle and straw 1.04L/35oz size 100% leakproof triple-insulated made of Stainless Steel Silicone sleeve cup-holder friendly Sage color**BrüMate**$43.69**4.6★**▲ 216%**](https://www.amazon.sg/dp/B0DFC6JD2D) [**BrüMate Leap BLP12RT - Kids tumbler with handle and straw 350mL/12oz size 100% leakproof made of Stainless Steel drop resistant silicone sleeve cup-holder friendly Rose Taupe color**BrüMate**$35.36**4.0★**▲ 213%**](https://www.amazon.sg/dp/B0DGLYV789) [**BrüMate Resa BRS35MB - Tumbler with handle and straw 1.04L/35oz size 100% leakproof triple-insulated made of Stainless Steel Silicone sleeve cup-holder friendly Matte Black color**BrüMate**$63.99**4.6★**▲ 211%**](https://www.amazon.sg/dp/B0DFBT3XRZ) [**BrüMate Era BERA40BA - Tumbler with handle and straw 1.2L/40oz size 100% leakproof triple-insulated made of Stainless Steel cup-holder friendly Blue Agave color**BrüMate**$49.80**4.6★**▲ 170%**](https://www.amazon.sg/dp/B0CJYKM2XL)
**~~View all trending →~~**
## **What buyers say about brumate**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Product Condition**33%
**Scratch Resistance**33%
**Heating**33%
## **Common questions**
- **Is brumate profitable to sell on Amazon Singapore?**
- The niche generates $9K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +64.2%. Flapen's verdict: Skip it (44/100).
- **How competitive is the brumate niche?**
- 2 brands and 7 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- **When does demand for brumate peak?**
- Demand peaks in Jun; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the brumate niche?**
- Listings span $35.36–$69.63; the average listing price is $50.29 (sweet spot $15–$100). The average incumbent carries 6,649 reviews — the moat a new listing must climb.
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