---
title: "Breville — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/breville"
last_updated: "2026-08-08T11:38:21.624Z"
locale: en
meta:
description: "Niche score 21/100 · $0/yr market · 14K searches/yr · $1468.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 21/100 · $0/yr market · 14K searches/yr · $1468.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Breville — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **breville**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 70Conversion 0Competition 0Returns 20Price range 0Avg price 0Brand share 0Review moat 24Quality gap 72
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+52.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,039.4**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****6.4%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$0**
$0/yr · 14K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****$1468.85**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$229.87–$3937.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=sg&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, breville is a $0/yr Amazon Singapore market (14K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Oct–Nov. Verdict: Skip it — 21/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **breville market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$147K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#7**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **0%**
- **Out of stock**
- **44.5%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Breville94% - DeLonghi6%
## **Demand & seasonality**
Weekly Amazon search volume, last 53 weeks — +52.5% search growth over the last 90 days.
1K750Spike '25Black Friday '25Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jun, Jul, Oct, Nov · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/sg/home/breville/trend)
## **Top breville products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$030%$045%$060%$0101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Breville Barista Slimline Espresso Machine Integrated Milk Frother Compact Coffee Maker for Cappuccinos Lattes and More 15 Bar Italian Pump Silver VCF185**Breville**$698.00**4.0★148 rev](https://www.amazon.sg/dp/B0F32VLHRK) [2**Breville the Barista Express Impress Espresso Machine - BES876 Brushed Stainless Steel**Breville**$1133.29**4.7★137 rev](https://www.amazon.sg/dp/B09V4CT86W) [3**Breville the Oracle Touch Espresso Machine - BES990BSS**Breville**$3937.24**4.4★40 rev](https://www.amazon.sg/dp/B07BLL48Z8) [4**Breville BES878 Barista Pro Espresso Machine Brushed Stainless Steel Gray/Black**Breville**$1345.83**4.3★90 rev](https://www.amazon.sg/dp/B07NS3PZYH) [5**DeLonghi Dedica Style EC685.M - Espresso Coffee Machine Professional Steam Wand Plastic Tamper in pack Silver**DeLonghi**$229.87**4.2★29,782 rev](https://www.amazon.sg/dp/B06WGTZ874)
### **Newest**
by launch date
[**Breville Barista Slimline Espresso Machine Integrated Milk Frother Compact Coffee Maker for Cappuccinos Lattes and More 15 Bar Italian Pump Silver VCF185**Breville**$698.00**148 rev1y ago](https://www.amazon.sg/dp/B0F32VLHRK) [**Breville the Barista Express Impress Espresso Machine - BES876 Brushed Stainless Steel**Breville**$1133.29**137 rev2y ago](https://www.amazon.sg/dp/B09V4CT86W) [**Breville the Oracle Touch Espresso Machine - BES990BSS**Breville**$3937.24**40 rev4y ago](https://www.amazon.sg/dp/B07BLL48Z8) [**Breville BES878 Barista Pro Espresso Machine Brushed Stainless Steel Gray/Black**Breville**$1345.83**90 rev4y ago](https://www.amazon.sg/dp/B07NS3PZYH) [**DeLonghi Dedica Style EC685.M - Espresso Coffee Machine Professional Steam Wand Plastic Tamper in pack Silver**DeLonghi**$229.87**29,782 rev9y ago](https://www.amazon.sg/dp/B06WGTZ874)
### **Trending**
90-day click momentum
[**Breville Barista Slimline Espresso Machine Integrated Milk Frother Compact Coffee Maker for Cappuccinos Lattes and More 15 Bar Italian Pump Silver VCF185**Breville**$698.00**4.0★**▲ 254%**](https://www.amazon.sg/dp/B0F32VLHRK) [**Breville the Oracle Touch Espresso Machine - BES990BSS**Breville**$3937.24**4.4★**▲ 37%**](https://www.amazon.sg/dp/B07BLL48Z8) [**Breville BES878 Barista Pro Espresso Machine Brushed Stainless Steel Gray/Black**Breville**$1345.83**4.3★**▼ 31%**](https://www.amazon.sg/dp/B07NS3PZYH) [**DeLonghi Dedica Style EC685.M - Espresso Coffee Machine Professional Steam Wand Plastic Tamper in pack Silver**DeLonghi**$229.87**4.2★**▼ 33%**](https://www.amazon.sg/dp/B06WGTZ874) [**Breville the Barista Express Impress Espresso Machine - BES876 Brushed Stainless Steel**Breville**$1133.29**4.7★**▼ 58%**](https://www.amazon.sg/dp/B09V4CT86W)
## **What buyers say about breville**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Heating**67%
**Value For Money**33%
## **Common questions**
- **Is breville profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 5 tracked products. 90-day search growth is +52.5%. Flapen's verdict: Skip it (21/100).
- **How competitive is the breville niche?**
- 2 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **When does demand for breville peak?**
- Demand peaks in Jun–Jul–Oct–Nov; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the breville niche?**
- Listings span $229.87–$3937.24; the average listing price is $1468.85 (sweet spot $15–$100). The average incumbent carries 6,039 reviews — the moat a new listing must climb.
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