---
title: "Blender — $31K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/blender"
last_updated: "2026-08-08T04:33:07.513Z"
locale: en
meta:
description: "Niche score 37/100 · $31K/yr market · 36K searches/yr · $96.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $31K/yr market · 36K searches/yr · $96.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blender — $31K/yr Amazon SG Niche (2026) - Flapen"
---
# **blender**
**Skip it**
A small market ($31K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 34Conversion 11Competition 11Returns 78Price range 46Avg price 76Brand share 31Review moat 24Quality gap 99
**Quality gap**
**Incredible****3.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$96.50**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$16.73–$198.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+6.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****5,259.13**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$31K**
$31K/yr · 36K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=sg&signal=quality_gap "Avg rating < 4.0") [** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, blender is a $31K/yr Amazon Singapore market (36K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jul–Oct–Nov. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blender market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$24K–$48K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **25%**
- **Out of stock**
- **33.1%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**13%**
- Philips38% - Butterfly13% - Preethi10% - SWOQ9% - NutriBullet8% - Inkbird8% - Open — no brand owns it (2 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +6.9% search growth over the last 90 days.
2K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Oct, Nov · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/sg/home/blender/trend)
## **Top blender products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$9K40%$12K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Philips 3000 Series Blender HR2041/50 ProBlend System Ice Crushing in 45s 1.9L Capacity 450W Pulse Setting Plastic Jar**Philips**$54.92**4.1★307 rev](https://www.amazon.sg/dp/B0B2RFZVWJ) [2**Butterfly Jet Elite 750-Watt Mixer Grinder with 4 Jars (Grey)**Butterfly**$98.99**3.9★31,472 rev](https://www.amazon.sg/dp/B07DGD4Z4C) [3**Preethi Blue Leaf Platinum MG 139 750-Watt Mixer Grinder**Preethi**$198.72**4.2★2,618 rev](https://www.amazon.sg/dp/B008LN5D4G) [4**Portable Blender 300ml 22000rpm Fruit Juice Mixer 1200mAh USB Rechargeable Mini Juicer Cup for Shakes and Smoothies Travel Blender for Vege Coffee Home Office Camping(Blue)**SWOQ**$16.73**3.4★7 rev](https://www.amazon.sg/dp/B0B7Y1Z6SF) [5**NutriBullet x McLaren F1 Team Pro 900 NB907GO-MC - Personal Blender 900W 6 accessories (incl. 1x 900ml BPA-free Tritan Cup 1x 700ml BPA-free Tritan Cup 1x Handled Drink Ring 1x To Go Lid)**NutriBullet**$118.89**4.3★21 rev](https://www.amazon.sg/dp/B0FKGC7SRF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**INKBIRD Insulated Portable Blender 6H Hot/Cold Retention Travel Cup 18000 RPM for Ice Crushing Smoothies & Shakes 80W High Power Type-C Rechargeable 400ml for Gym Office Outdoor**Inkbird**$43.85**1 rev7mo ago](https://www.amazon.sg/dp/B0GCJSM3V6) [**NutriBullet x McLaren F1 Team Pro 900 NB907GO-MC - Personal Blender 900W 6 accessories (incl. 1x 900ml BPA-free Tritan Cup 1x 700ml BPA-free Tritan Cup 1x Handled Drink Ring 1x To Go Lid)**NutriBullet**$118.89**21 rev11mo ago](https://www.amazon.sg/dp/B0FKGC7SRF) [**Portable Blender 300ml 22000rpm Fruit Juice Mixer 1200mAh USB Rechargeable Mini Juicer Cup for Shakes and Smoothies Travel Blender for Vege Coffee Home Office Camping(Blue)**SWOQ**$16.73**7 rev3y ago](https://www.amazon.sg/dp/B0B7Y1Z6SF) [**Philips 3000 Series Blender HR2041/50 ProBlend System Ice Crushing in 45s 1.9L Capacity 450W Pulse Setting Plastic Jar**Philips**$54.92**307 rev4y ago](https://www.amazon.sg/dp/B0B2RFZVWJ) [**Crompton ACGM Ameo 750 W Mixer Grinder 1 N**Crompton**$82.56**7,626 rev5y ago](https://www.amazon.sg/dp/B07XR2NXM6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crompton ACGM Ameo 750 W Mixer Grinder 1 N**Crompton**$82.56**4.0★**▲ 208%**](https://www.amazon.sg/dp/B07XR2NXM6) [**INKBIRD Insulated Portable Blender 6H Hot/Cold Retention Travel Cup 18000 RPM for Ice Crushing Smoothies & Shakes 80W High Power Type-C Rechargeable 400ml for Gym Office Outdoor**Inkbird**$43.85**1.0★**▲ 128%**](https://www.amazon.sg/dp/B0GCJSM3V6) [**Panasonic MX-AC400WSH Mixer Grinder with 4 Jars 1 L Capacity Grey**Panasonic**$157.36**4.2★**▲ 63%**](https://www.amazon.sg/dp/B07YD7RGMH) [**Butterfly Jet Elite 750-Watt Mixer Grinder with 4 Jars (Grey)**Butterfly**$98.99**3.9★**▲ 60%**](https://www.amazon.sg/dp/B07DGD4Z4C) [**Portable Blender 300ml 22000rpm Fruit Juice Mixer 1200mAh USB Rechargeable Mini Juicer Cup for Shakes and Smoothies Travel Blender for Vege Coffee Home Office Camping(Blue)**SWOQ**$16.73**3.4★**▲ 42%**](https://www.amazon.sg/dp/B0B7Y1Z6SF)
**~~View all trending →~~**
## **What buyers say about blender**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Mixing/Blending**50%
*“Its the most convenient blender to have my smoothies”*
**Design-Overall**25%
*“Nice aesthetically only”*
### **What buyers complain about **
**Storage Capacity**50%
*“Couldnt contain much”*
### **Top return reasons **
**Safety Standards**100%
## **Common questions**
- **Is blender profitable to sell on Amazon Singapore?**
- The niche generates $31K/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.9%. Flapen's verdict: Skip it (37/100).
- **How competitive is the blender niche?**
- 8 brands and 11 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in blender?**
- Top complaints mined from reviews: Storage Capacity. The return rate is 1.8%.
- **When does demand for blender peak?**
- Demand peaks in Jul–Oct–Nov; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the blender niche?**
- Listings span $16.73–$198.72; the average listing price is $96.50 (sweet spot $15–$100). The average incumbent carries 5,259 reviews — the moat a new listing must climb.
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