---
title: "Blanket — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/blanket"
last_updated: "2026-08-06T01:11:36.901Z"
locale: en
meta:
description: "Niche score 43/100 · $0/yr market · 9K searches/yr · $39.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $0/yr market · 9K searches/yr · $39.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blanket — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **blanket**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 25Conversion 0Competition 36Returns 96Price range 95Avg price 95Brand share 52Review moat 21Quality gap 86
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$39.35**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$21.53–$88.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-0.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****10,913.64**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$0**
$0/yr · 9K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, blanket is a $0/yr Amazon Singapore market (9K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blanket market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$4K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **18%**
- **Out of stock**
- **21.4%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**20%**
- クモリ＼良質の寝具∞ＫＵＭＯｒｉ27% - TASTHROW14% - BEDELITE11% - Topcee11% - FLEW11% - Ynm6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.
900700Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/sg/home/blanket/trend)
## **Top blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$010%$015%$020%$01101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kumori Blanket Single Winter Blanket Lightweight Warm Soft Fluffy Microfiber Anti-Static All Seasons Overweight Washable 55.1 x 78.7 inches (140 x 200 cm) Ivory**クモリ＼良質の寝具∞ＫＵＭＯｒｉ**$21.53**4.4★2,142 rev](https://www.amazon.sg/dp/B08D3M8VC9) [2**TASTHROW Large Flannel Fleece Throw Blanket 5070 Inch - Cozy Lightweight Thick Blanket - All Seasons Suitable for Women Men and Kids (Pink)**TASTHROW**$31.44**4.6★4,686 rev](https://www.amazon.sg/dp/B08FD6J43B) [3**BEDELITE Fleece Throw Blanket for Couch - 300GSM Soft & Warm Fluffy Cream White Blanket Decorative and Giftable Striped Blankets for Women Men 50x60**BEDELITE**$32.30**4.5★2,755 rev](https://www.amazon.sg/dp/B0CSFJR66V) [4**TOPCEE Weighted Blanket (20lbs 60x80 Queen Size) Cooling Breathable Heavy Microfiber With Glass Beads for Adult All-Season Summer Fall Winter Soft Thick Comfort**Topcee**$71.27**4.5★9,006 rev](https://www.amazon.sg/dp/B09MDFV73Q) [5**Flew Signature Series Luxury Hotel Quilt Comforter Hotel & Homestay Preferred (Single) Twin**FLEW**$25.65**3.8★21 rev](https://www.amazon.sg/dp/B09HXNF6B5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EPITEX Epinova Air Down Reversable Blanket Comforter Duvet Soft Blanket Light Weight Machine Washable Single Size 150 x 210cm (Light Purple | Wild Berry)**EPITEX**$31.29**1 rev11mo ago](https://www.amazon.sg/dp/B0FM2SDQHL) [**100% Cotton Blankets for Bed - Waffle Weave Blankets for Summer Lightweight and Breathable Soft Woven Blanket for Spring (Dark Grey Throw (50 x 60))**QUBA LINEN**$23.24**2,137 rev1y ago](https://www.amazon.sg/dp/B0F3RV65QJ) [**BEDELITE Fleece Throw Blanket for Couch - 300GSM Soft & Warm Fluffy Cream White Blanket Decorative and Giftable Striped Blankets for Women Men 50x60**BEDELITE**$32.30**2,755 rev2y ago](https://www.amazon.sg/dp/B0CSFJR66V) [**TASTHROW Large Flannel Fleece Throw Blanket 5070 Inch - Cozy Lightweight Thick Blanket - All Seasons Suitable for Women Men and Kids (Pink)**TASTHROW**$31.44**4,686 rev2y ago](https://www.amazon.sg/dp/B08FD6J43B) [**Boho Throw Blanket for Couch 100% Cotton Ultra Soft Rustic Quilt Butterfly and Floral Double Embroidery Summer Throw Blanket 50x60 All Season Throws for Sofa Chair**LUTBM**$34.22**2,908 rev3y ago](https://www.amazon.sg/dp/B0DP4NMTFT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YnM Weighted Blanket for Insomnia Anxiety and Stress 100% Cotton with Premium Glass Beads (Navy 60x80 15lbs) Suit for One Person(~140lb) Use on Queen/King Bed**Ynm**$88.49**4.6★**▲ 190%**](https://www.amazon.sg/dp/B07V81Y4CC) [**TOPCEE Weighted Blanket (20lbs 60x80 Queen Size) Cooling Breathable Heavy Microfiber With Glass Beads for Adult All-Season Summer Fall Winter Soft Thick Comfort**Topcee**$71.27**4.5★**▲ 120%**](https://www.amazon.sg/dp/B09MDFV73Q) [**Kumori Blanket Single Winter Blanket Lightweight Warm Soft Fluffy Microfiber Anti-Static All Seasons Overweight Washable 55.1 x 78.7 inches (140 x 200 cm) Ivory**クモリ＼良質の寝具∞ＫＵＭＯｒｉ**$21.53**4.4★**▲ 112%**](https://www.amazon.sg/dp/B08D3M8VC9) [**Kumori Warm Blanket Fluffy Flannel Blanket Antibacterial Odor-Resistant Anti-Static All Seasons Washable Soft (Navy Single 55.1 x 78.7 inches (140 x 200 cm)**クモリ＼良質の寝具∞ＫＵＭＯｒｉ**$22.11**4.4★**▲ 22%**](https://www.amazon.sg/dp/B07Z3W33YM) [**TASTHROW Large Flannel Fleece Throw Blanket 5070 Inch - Cozy Lightweight Thick Blanket - All Seasons Suitable for Women Men and Kids (Pink)**TASTHROW**$31.44**4.6★**▲ 19%**](https://www.amazon.sg/dp/B08FD6J43B)
**~~View all trending →~~**
## **What buyers say about blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers complain about **
**Advertised Vs Actual Product**50%
*“Not as advertised”*
**Material Quality**50%
*“Not 100% cotton”*
## **Common questions**
- **Is blanket profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Skip it (43/100).
- **How competitive is the blanket niche?**
- 10 brands and 26 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in blanket?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Material Quality. The return rate is 0.7%.
- **When does demand for blanket peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the blanket niche?**
- Listings span $21.53–$88.49; the average listing price is $39.35 (sweet spot $15–$100). The average incumbent carries 10,914 reviews — the moat a new listing must climb.
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