---
title: "Bath Mat — $1K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/bath-mat"
last_updated: "2026-08-08T06:50:18.503Z"
locale: en
meta:
description: "Niche score 30/100 · $1K/yr market · 11K searches/yr · $22.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $1K/yr market · 11K searches/yr · $22.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bath Mat — $1K/yr Amazon SG Niche (2026) - Flapen"
---
# **bath mat**
**Skip it**
A small market ($1K/yr) — this niche doesn't clear our bar today.
Market size 0Growth 24Conversion 5Competition 21Returns 75Price range 92Avg price 94Brand share 20Review moat 20Quality gap 25
**Avg price**
**Great****$22.53**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.13–$63.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-2.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****12,409.55**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$1K**
$1K/yr · 11K searches
According to Flapen's Amazon Singapore niche tracking, bath mat is a $1K/yr Amazon Singapore market (11K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Oct. Verdict: Skip it — 30/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bath mat market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$2K–$6K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **45%**
- **Out of stock**
- **22.9%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**4%**
- OLANLY45% - MODY RODY15% - ZALL14% - Generic13% - Triceratops5% - Toonorm4% - Open — no brand owns it (1 brand, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.0% search growth over the last 90 days.
600400Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/sg/home/bath-mat/trend)
## **Top bath mat search terms**
- **bath mat**4K/yr-15.5%0.9% conv. - **bathroom mat**3K/yr+30.0%2.2% conv. - **floor mat**3K/yr-8.2%0.6% conv. [**All search terms **](https://flapen.com/research/sg/home/bath-mat/search-terms)
## **Top bath mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10520%$21030%$31540%$4201101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OLANLY Bathroom Mat 76.2 x 50.8 cm Extra Soft and Absorbent Rubber Backing Quick Drying Machine Washable for Bathroom Floors Bathtub and Shower Accessories**OLANLY**$22.37**4.4★47,799 rev](https://www.amazon.sg/dp/B0CFGYFCYL) [2**OLANLY Bathroom Rugs Mat 30x20 Extra Soft Absorbent Microfiber Bath Rugs Rubber Backing Quick Dry Machine Washable Bath Mats for Bathroom Floor Tub and Shower Home Decor Accessories Grey**OLANLY**$20.08**4.4★66,447 rev](https://www.amazon.sg/dp/B0CBP8CL71) [3**MODY RODY Absorbent Bath Mats for Bathroom Non Slip Bath Rugs for Shower Size 40cm*60cm**MODY RODY**$13.88**5.0★1 rev](https://www.amazon.sg/dp/B0CGF2WC5H) [4**ZALL Tan Waffle Bath Mat Super Absorbent Non Slip Bathroom Rug Brown 18x30inch Machine Washable Ultra Soft Floor Mats**ZALL**$20.27**4.2★1,347 rev](https://www.amazon.sg/dp/B0CQY74MNZ) [5**Deluxe Bathroom Floor Mat Plush Height (3 cm) Ultra Soft Absorbent Microfiber Plush Bath Mat Rubber Backing Quick Drying Machine Washable and Dryable Bathroom Floor Mats 24 x16 (Beige)**Generic**$19.08**5.0★1 rev](https://www.amazon.sg/dp/B0DQ64T4Y7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Indoor Door Mat 44x75CM - No Creases Entryway Rug Low-Profile Dirt Trapper Front Door Mat for Inside Entrance Non Slip Rubber Backing Inside Doormat for Entryway Easy Clean Washable (Khaki)**Triceratops**$22.45**46 rev7mo ago](https://www.amazon.sg/dp/B0G1MNPHJD) [**Blissful Diary Baby Play Mats for Floor Playground Mat 50x50 Thick Padded Foam Filling for Infants and Toddlers Earth Tones Ap Mat**Blissful Diary**$63.67**719 rev1y ago](https://www.amazon.sg/dp/B0D4LVK289) [**Deluxe Bathroom Floor Mat Plush Height (3 cm) Ultra Soft Absorbent Microfiber Plush Bath Mat Rubber Backing Quick Drying Machine Washable and Dryable Bathroom Floor Mats 24 x16 (Beige)**Generic**$19.08**1 rev1y ago](https://www.amazon.sg/dp/B0DQ64T4Y7) [**Deluxe Bathroom Floor Mat Plush Height (3 cm) Ultra Soft Absorbent Microfiber Plush Bath Mat Rubber Backing Quick Drying Machine Washable and Dryable Bathroom Floor Mats 24 x16 (Gray)**Generic**$18.68**1 rev1y ago](https://www.amazon.sg/dp/B0DQ5YXWZX) [**OLANLY - Thick Memory Foam Bath Mat 30 X 20 Extra Soft Absorbent Quick Dry Machine Washable Bath Mat for Bathroom Tub and Shower**OLANLY**$16.34**4,479 rev1y ago](https://www.amazon.sg/dp/B0DK8K2H88)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blissful Diary Baby Play Mats for Floor Playground Mat 50x50 Thick Padded Foam Filling for Infants and Toddlers Earth Tones Ap Mat**Blissful Diary**$63.67**4.6★**▲ 319%**](https://www.amazon.sg/dp/B0D4LVK289) [**Indoor Door Mat 44x75CM - No Creases Entryway Rug Low-Profile Dirt Trapper Front Door Mat for Inside Entrance Non Slip Rubber Backing Inside Doormat for Entryway Easy Clean Washable (Khaki)**Triceratops**$22.45**4.8★**▲ 317%**](https://www.amazon.sg/dp/B0G1MNPHJD) [**OLANLY Memory Foam Bath Mat Rug 24x16 Ultra Soft and Absorbent Bathroom Rugs Non-Slip Comfortable Machine Washable Bath Carpet for Bathroom Floor Tub Shower and Home Decor Accessories Black**OLANLY**$13.13**4.3★**▲ 108%**](https://www.amazon.sg/dp/B099FJJYYC) [**ZALL Tan Waffle Bath Mat Super Absorbent Non Slip Bathroom Rug Brown 18x30inch Machine Washable Ultra Soft Floor Mats**ZALL**$20.27**4.2★**▲ 93%**](https://www.amazon.sg/dp/B0CQY74MNZ) [**Deluxe Bathroom Floor Mat Plush Height (3 cm) Ultra Soft Absorbent Microfiber Plush Bath Mat Rubber Backing Quick Drying Machine Washable and Dryable Bathroom Floor Mats 24 x16 (Beige)**Generic**$19.08**5.0★**— 1%**](https://www.amazon.sg/dp/B0DQ64T4Y7)
**~~View all trending →~~**
## **What buyers say about bath mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Non-Stick Coating**50%
*“Super Absorbent Non Slip Bathroom Rug”*
**Design-Overall**25%
*“Smart colour design”*
**Color**25%
*“I fell in love when i first saw the colours”*
## **Common questions**
- **Is bath mat profitable to sell on Amazon Singapore?**
- The niche generates $1K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.0%. Flapen's verdict: Skip it (30/100).
- **How competitive is the bath mat niche?**
- 7 brands and 20 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 92% of demand.
- **When does demand for bath mat peak?**
- Demand peaks in Oct; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the bath mat niche?**
- Listings span $13.13–$63.67; the average listing price is $22.53 (sweet spot $15–$100). The average incumbent carries 12,410 reviews — the moat a new listing must climb.
## **Related niches in Home**
- 46 [**coffee machine**](https://flapen.com/research/sg/home/coffee-machine)$110K/yr+61.4%**Skip it**- 46 [**steamer**](https://flapen.com/research/sg/home/steamer)$9K/yr+0.9%**Skip it**- 46 [**grater**](https://flapen.com/research/sg/home/grater)$2K/yr+19.2%**Skip it**- 47 [**thermos food jar**](https://flapen.com/research/sg/home/thermos-food-jar)$4K/yr+37.3%**Skip it**- 47 [**ice cube tray**](https://flapen.com/research/sg/home/ice-cube-tray)$2K/yr+11.5%**Skip it**- 48 [**teachers day gift**](https://flapen.com/research/sg/home/teachers-day-gift)$0/yr+665.0%**Skip it**[**All Home niches **](https://flapen.com/research/sg/home)