---
title: "Baking Tray — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/baking-tray"
last_updated: "2026-08-08T05:23:19.622Z"
locale: en
meta:
description: "Niche score 40/100 · $0/yr market · 9K searches/yr · $24.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $0/yr market · 9K searches/yr · $24.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baking Tray — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **baking tray**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 32Conversion 0Competition 48Returns 100Price range 79Avg price 95Brand share 39Review moat 24Quality gap 47
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.36**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.73–$52.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+5.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,753.21**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$0**
$0/yr · 9K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, baking tray is a $0/yr Amazon Singapore market (9K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baking tray market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$6K–$12K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **14%**
- **Out of stock**
- **21.1%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**7**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 100%
**Open market**
**13%**
- NORDIC WARE47% - GoodCook11% - Glad9% - USA PAN8% - Wiltshire7% - Wilton5% - Open — no brand owns it (3 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.4% search growth over the last 90 days.
500300Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/sg/home/baking-tray/trend)
## **Top baking tray search terms**
- **baking tray**5K/yr-4.5%0.7% conv. - **baking pan**2K/yr+58.1%0.4% conv. - **baking sheet**1K/yr+14.6%5.4% conv. - **oven tray**964/yr-21.0%0.0% conv. [**All search terms **](https://flapen.com/research/sg/home/baking-tray/search-terms)
## **Top baking tray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$01101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NORDIC WARE Naturals Quarter Sheet with Oven-Safe Nonstick Grid (45383)**NORDIC WARE**$24.62**4.6★1,292 rev](https://www.amazon.sg/dp/B09W9YZCCG) [2**Glad Cook and Bake Non-Stick Paper 10m**Glad**$5.73**4.7★28 rev](https://www.amazon.sg/dp/B07D4T3QBG) [3**Nordic Ware 3 Piece Bakers Delight Set 1 Pack Natural**NORDIC WARE**$47.39**4.5★6,936 rev](https://www.amazon.sg/dp/B079Q671Q5) [4**USA Pan Bakeware Rectangular Cake Pan 9 x 13 inch Nonstick & Quick Release Coating Made in the USA from Aluminized Steel**USA PAN**$32.98**4.8★7,711 rev](https://www.amazon.sg/dp/B0029JOC6I) [5**Wiltshire Easybake Medium Square Cake Pan 20 x 4.7 cm Dark Grey**Wiltshire**$6.00**4.4★30 rev](https://www.amazon.sg/dp/B07773S88N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**COLLBATH 1Set Stainless Steel Baking Tray with Rack Ovenware Dish for Baking Serving Storage Versatile Kitchen Essential Easy to Clean Stackable Design**COLLBATH**$18.94**0 rev1y ago](https://www.amazon.sg/dp/B0FFK2XGDH) [**Good Cook 9 Inch x 5 Inch Loaf Pan**GoodCook**$14.69**9,622 rev2y ago](https://www.amazon.sg/dp/B0026RHI64) [**GoodCook 15 x 10.5 Nonstick Carbon Steel Baking Pan & Raised Wire Rack Pizza Crisper Crispy Bacon Multipurpose Cooking Sheet Pan Cooling Rack Kitchen Cookware Set Dishwasher Safe**GoodCook**$21.86**7,327 rev2y ago](https://www.amazon.sg/dp/B08J8DFPRF) [**Farberware Nonstick Bakeware Baking Pan/Nonstick Cake Pan Rectangle - 9 Inch x 13 Inch Gray**Farberware**$21.19**3,477 rev2y ago](https://www.amazon.sg/dp/B00008W70F) [**NORDIC WARE Naturals Quarter Sheet with Oven-Safe Nonstick Grid (45383)**NORDIC WARE**$24.62**1,292 rev4y ago](https://www.amazon.sg/dp/B09W9YZCCG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Good Cook 9 Inch x 5 Inch Loaf Pan**GoodCook**$14.69**4.6★**▲ 131%**](https://www.amazon.sg/dp/B0026RHI64) [**COLLBATH 1Set Stainless Steel Baking Tray with Rack Ovenware Dish for Baking Serving Storage Versatile Kitchen Essential Easy to Clean Stackable Design**COLLBATH**$18.94**0.0★**▲ 112%**](https://www.amazon.sg/dp/B0FFK2XGDH) [**Nordic Ware 3 Piece Bakers Delight Set 1 Pack Natural**NORDIC WARE**$47.39**4.5★**▲ 73%**](https://www.amazon.sg/dp/B079Q671Q5) [**Baking Sheet Set of 2 Bastwe 18 inch Commercial Grade Stainless Steel Baking Pan Professional Bakeware Oven Tray Healthy & Non-toxic Rust Free & Mirror Finish Easy Clean & Dishwasher Safe**Bastwe**$36.14**4.4★**▲ 35%**](https://www.amazon.sg/dp/B08NCJ1THC) [**Nordic Ware Oven Crisp Baking Tray 17.10 x 12.40 x 1.40 inches Natural**NORDIC WARE**$28.26**4.6★**▲ 25%**](https://www.amazon.sg/dp/B01H7PTZUQ)
**~~View all trending →~~**
## **What buyers say about baking tray**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Size-Overall**83%
**Compatibility-Overall**17%
## **Common questions**
- **Is baking tray profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 14 tracked products. 90-day search growth is +5.4%. Flapen's verdict: Skip it (40/100).
- **How competitive is the baking tray niche?**
- 9 brands and 7 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 82% of demand.
- **When does demand for baking tray peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the baking tray niche?**
- Listings span $5.73–$52.67; the average listing price is $24.36 (sweet spot $15–$100). The average incumbent carries 5,753 reviews — the moat a new listing must climb.
## **Related niches in Home**
- 46 [**grater**](https://flapen.com/research/sg/home/grater)$2K/yr+19.2%**Skip it**- 46 [**steamer**](https://flapen.com/research/sg/home/steamer)$9K/yr+0.9%**Skip it**- 46 [**knife holder**](https://flapen.com/research/sg/home/knife-holder)$7K/yr+8.7%**Skip it**- 47 [**thermos food jar**](https://flapen.com/research/sg/home/thermos-food-jar)$4K/yr+37.3%**Skip it**- 47 [**ice cube tray**](https://flapen.com/research/sg/home/ice-cube-tray)$2K/yr+11.5%**Skip it**- 48 [**teachers day gift**](https://flapen.com/research/sg/home/teachers-day-gift)$0/yr+665.0%**Skip it**[**All Home niches **](https://flapen.com/research/sg/home)