---
title: "Baking Paper — $7K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/baking-paper"
last_updated: "2026-08-07T09:38:33.205Z"
locale: en
meta:
description: "Niche score 30/100 · $7K/yr market · 10K searches/yr · $9.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $7K/yr market · 10K searches/yr · $9.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baking Paper — $7K/yr Amazon SG Niche (2026) - Flapen"
---
# **baking paper**
**Skip it**
A small market ($7K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 8Conversion 76Competition 8Returns 100Price range 48Avg price 31Brand share 10Review moat 24Quality gap 37
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$3.43–$25.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$9.67**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****5,642.25**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-33.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$7K**
$7K/yr · 10K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Singapore niche tracking, baking paper is a $7K/yr Amazon Singapore market (10K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 30/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baking paper market data**
- **Units sold / yr**
- **3K–4K**
- avg 500–750/product
- **Revenue / yr**
- **$29K–$39K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#11**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **13%**
- **Out of stock**
- **12.3%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**10**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- Glad59% - 365 by Whole Foods Market13% - Reynolds13% - NoStik6% - If You Care5% - Baker's Signature4%
## **Demand**
Weekly Amazon search volume, last 38 weeks — -33.9% search growth over the last 90 days.
300200Black Friday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/sg/home/baking-paper/trend)
## **Top baking paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$1K30%$2K45%$3K60%$4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Glad Cook and Bake Non-Stick Paper 10m**Glad**$5.73**4.7★28 rev](https://www.amazon.sg/dp/B07D4T3QBG) [2**365 by Whole Foods Market Unbleached Parchment Paper 6.7 sq m**365 by Whole Foods Market**$10.82**4.8★1,211 rev](https://www.amazon.sg/dp/B08ZQF4K3Y) [3**Reynolds Kitchens Unbleached Parchment Paper Roll 45 Square Feet**Reynolds**$7.84**4.8★22,187 rev](https://www.amazon.sg/dp/B07PFYT8MC) [4**Reynolds Cut-Rite Wax Paper 75 Sq Ft**Reynolds**$3.43**3.0★9 rev](https://www.amazon.sg/dp/B071P495ZW) [5**If You Care Parchment Baking Paper 70 Sq Ft Roll - Unbleached Chlorine Free Greaseproof Silicone Coated Standard Size Fits 13 Inch Pans**If You Care**$10.85**4.7★17,033 rev](https://www.amazon.sg/dp/B001T6JTMY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**365 by Whole Foods Market Unbleached Parchment Paper 6.7 sq m**365 by Whole Foods Market**$10.82**1,211 rev2y ago](https://www.amazon.sg/dp/B08ZQF4K3Y) [**NoStik 1 DDD 193 Bake Liner Brown**NoStik**$6.91**0 rev3y ago](https://www.amazon.sg/dp/B091D7DV3W) [**Unbleached Parchment Paper Roll 15 in x 210 ft 260 Sq.Ft Paper Baking Paper by Bakers Signature | Silicone Coated Will not Soak Through or Burn Non-Toxic & Comes in Convenient Packaging**Baker's Signature**$25.52**4,668 rev5y ago](https://www.amazon.sg/dp/B08PFL8SPV) [**Reynolds Cut-Rite Wax Paper 75 Sq Ft**Reynolds**$3.43**9 rev6y ago](https://www.amazon.sg/dp/B071P495ZW) [**Glad Cook and Bake Non-Stick Paper 10m**Glad**$5.73**28 rev7y ago](https://www.amazon.sg/dp/B07D4T3QBG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NoStik 1 BBB 477 Bake Liner Regular**NoStik**$6.29**5.0★**▲ 304%**](https://www.amazon.sg/dp/B07CP15Y3Z) [**Unbleached Parchment Paper Roll 15 in x 210 ft 260 Sq.Ft Paper Baking Paper by Bakers Signature | Silicone Coated Will not Soak Through or Burn Non-Toxic & Comes in Convenient Packaging**Baker's Signature**$25.52**4.7★**▲ 187%**](https://www.amazon.sg/dp/B08PFL8SPV) [**365 by Whole Foods Market Unbleached Parchment Paper 6.7 sq m**365 by Whole Foods Market**$10.82**4.8★**▲ 88%**](https://www.amazon.sg/dp/B08ZQF4K3Y) [**Reynolds Kitchens Unbleached Parchment Paper Roll 45 Square Feet**Reynolds**$7.84**4.8★**▲ 79%**](https://www.amazon.sg/dp/B07PFYT8MC) [**NoStik 1 DDD 193 Bake Liner Brown**NoStik**$6.91**0.0★**▲ 15%**](https://www.amazon.sg/dp/B091D7DV3W)
**~~View all trending →~~**
## **Common questions**
- **Is baking paper profitable to sell on Amazon Singapore?**
- The niche generates $7K/yr across 8 tracked products. 90-day search growth is -33.9%. Flapen's verdict: Skip it (30/100).
- **How competitive is the baking paper niche?**
- 6 brands and 10 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 96% of demand.
- **What does it cost to enter the baking paper niche?**
- Listings span $3.43–$25.52; the average listing price is $9.67 (sweet spot $15–$100). The average incumbent carries 5,642 reviews — the moat a new listing must climb.
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