---
title: "Air Fryer — $22K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/home/air-fryer"
last_updated: "2026-08-06T10:24:19.256Z"
locale: en
meta:
description: "Niche score 41/100 · $22K/yr market · 50K searches/yr · $123.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $22K/yr market · 50K searches/yr · $123.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Air Fryer — $22K/yr Amazon SG Niche (2026) - Flapen"
---
# **air fryer**
**Skip it**
Weak search conversion (0.4%) — this niche doesn't clear our bar today.
Market size 6Growth 46Conversion 5Competition 74Returns 88Price range 22Avg price 67Brand share 30Review moat 63Quality gap 24
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$123.07**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****996.52**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+16.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$35.97–$331.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$22K**
$22K/yr · 50K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, air fryer is a $22K/yr Amazon Singapore market (50K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jul–Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **air fryer market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$62K–$92K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#32**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **29%**
- **Out of stock**
- **38.5%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**18**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 91%
**Open market**
**10%**
- Philips38% - T-Fal20% - XIAOMI16% - Braun9% - Mayer4% - Acer3% - Open — no brand owns it (8 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +16.6% search growth over the last 90 days.
4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/sg/home/air-fryer/trend)
## **Top air fryer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6636%$1K9%$2K12%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Philips 2000 Series NA221/09 - Airfryer 4.2L Easy to use Time and energy saving Less oil with RapidAir technology* Cooking window Touchscreen control 13 cooking methods Black/Silver**Philips**$123.48**4.3★14 rev](https://www.amazon.sg/dp/B0D7QDHN68) [2**Tefal Easy Fry Mega Digital Air Fryer 7.5L EY855D XL capacity compact 8 preset programmes energy saving dishwasher safe**T-Fal**$144.27**4.5★6,169 rev](https://www.amazon.sg/dp/B0DDWWM6RW) [3**Philips 1000 Series NA120/09 - Airfryer 4.2L Capacity 1500W Healthy Oil-Free Frying Compact Design Dishwasher-Safe Parts Black Finish**Philips**$57.98**4.8★11 rev](https://www.amazon.sg/dp/B0D7QDQ3HM) [4**Philips Air Fryer 2000 Series NA231/09 - Airfryer 6.2L 13-in-1 functions Compact Design with Cooking Window Black**Philips**$133.09**4.3★14 rev](https://www.amazon.sg/dp/B0DGY422GW) [5**Xiaomi BHR8589GB Air Fryer Essential 6L**XIAOMI**$63.64**5.0★3 rev](https://www.amazon.sg/dp/B0DNG5XM1M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[![[LATEST] Dreame PT60 Tasti Air Fryer Black - Coating-Free | Chemical-Free | 360 Panoramic View | Compact & Portable](https://m.media-amazon.com/images/I/2149K-pa3EL.jpg)**\[LATEST\] Dreame PT60 Tasti Air Fryer Black - Coating-Free | Chemical-Free | 360 Panoramic View | Compact & Portable**Dreame**$213.48**2 rev5mo ago](https://www.amazon.sg/dp/B0GLFJSHQ4) [**Philips 4000 Series NA462/79 - Stacked Dual Basket Airfryer 10L RapidAir Technology Sync Finish 2 Meals at Once 45% Less Countertop Space PFAS-Free Ceramic Coating Easy View Windows**Philips**$254.75**105 rev8mo ago](https://www.amazon.sg/dp/B0G2SNQXPZ) [**Comfee CAD-75PG00B1 - Air Fryer 7.5L capacity 1525W 10 One-touch smart menus X Cyclone Air Technology non-stick pan and removable tray sage green colour**COMFEE'**$46.78**1 rev11mo ago](https://www.amazon.sg/dp/B0FNMYSSQJ) [**Philips 1000 Series NA150/09 Airfryer Dual Basket Compact 2-in-1 Design 7.1L Capacity RapidAir Technology Up to 90% Less Fat 2450W Digital Timer Black**Philips**$159.81**184 rev1y ago](https://www.amazon.sg/dp/B0DQLPD1CG) [**Philips 2000 Series NA210/09 - Airfryer RapidAir Technology Up to 90% Less Fat 13 Cooking Modes Touchscreen Cooking Window Compact 3.2L Capacity**Philips**$95.02**14 rev1y ago](https://www.amazon.sg/dp/B0F8NLM8DF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Philips 4000 Series NA462/79 - Stacked Dual Basket Airfryer 10L RapidAir Technology Sync Finish 2 Meals at Once 45% Less Countertop Space PFAS-Free Ceramic Coating Easy View Windows**Philips**$254.75**4.7★**▲ 207%**](https://www.amazon.sg/dp/B0G2SNQXPZ) [**Tefal Easy Fry Max Digital Air Fryer 5L EY2458-10 programs non-stick dishwasher safe basket 70% energy saving**T-Fal**$81.38**4.5★**▲ 128%**](https://www.amazon.sg/dp/B0CKLMQMYJ) [![[LATEST] Dreame PT60 Tasti Air Fryer Black - Coating-Free | Chemical-Free | 360 Panoramic View | Compact & Portable](https://m.media-amazon.com/images/I/2149K-pa3EL.jpg)**\[LATEST\] Dreame PT60 Tasti Air Fryer Black - Coating-Free | Chemical-Free | 360 Panoramic View | Compact & Portable**Dreame**$213.48**3.0★**▲ 117%**](https://www.amazon.sg/dp/B0GLFJSHQ4) [**Tefal Easy Fry FW5018-9-in-1 Healthy Airfryer 2000W 11L Capacity 7 additional accessories 99% less fat 8 programs Black**T-Fal**$181.04**4.5★**▲ 99%**](https://www.amazon.sg/dp/B09CQBF1TQ) [**BRAUN MultiFry 3 HF3000 - Air Fryer 1500W 4.3L capacity analog interface adjustable temperature 80-200 degree black color**Braun**$68.11**4.6★**▲ 90%**](https://www.amazon.sg/dp/B0D9YCK5LN)
**~~View all trending →~~**
## **What buyers say about air fryer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frying Quality**25%
*“Dreame Air Fryer”*
**Value For Money**25%
*“Worth the $ value”*
**Quality-Overall**17%
*“Excellent product”*
**Ease Of Use**17%
*“easy to use”*
### **What buyers complain about **
**Display-Overall**33%
*“the number display doesn't work”*
**Storage Capacity**33%
*“I didnt use it as it was small in capacity for my family”*
**Ease Of Cleaning**8%
*“is difficult to wash”*
**Adhesion/Stickiness**8%
*“Mainly because it is non-stick”*
### **Top return reasons **
**Size-Overall**40%
**Heating**40%
**Display-Overall**20%
## **Common questions**
- **Is air fryer profitable to sell on Amazon Singapore?**
- The niche generates $22K/yr across 31 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +16.6%. Flapen's verdict: Skip it (41/100).
- **How competitive is the air fryer niche?**
- 14 brands and 18 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in air fryer?**
- Top complaints mined from reviews: Display-Overall, Storage Capacity, Ease Of Cleaning. The return rate is 1.4%.
- **When does demand for air fryer peak?**
- Demand peaks in Jul–Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the air fryer niche?**
- Listings span $35.97–$331.77; the average listing price is $123.07 (sweet spot $15–$100). The average incumbent carries 997 reviews — the moat a new listing must climb.
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