[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-sg-health-household-and-personal-care-whey-protein-isolate-unflavored":3,"research-sidebar-rollups":274},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":40,"baselines":73,"demand":77,"seasonality":193,"brandShare":194,"products":203,"feedback":193,"searchTerms":232,"related":242,"lastUpdated":30},"d2c9ce15-f14f-423d-b878-d67bff35a455","sg",{"flag":5,"name":7,"currency":8},"Singapore","SGD",{"nodeId":10,"label":11,"slug":12,"href":13},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":15,"top5ClickShare":19,"top5BrandShare":19,"avgRating":20,"avgReviewCount":21,"avgPrice":22,"priceMin":23,"priceMax":24,"productCount":25,"unitsSoldMax":26,"sponsoredPct":15,"returnRate":15,"successfulLaunches360":15,"newProducts360":15,"amazonNicheId":4,"title":27,"slug":28,"href":29,"leafCategoryName":11,"scrapedAt":30,"brandCount":31,"brandCountYearAgo":32,"sellerCount":33,"signals":34,"avgBsr":36,"pageQuality":15,"unitsSoldMin":15,"unitsSoldAvgMin":15,"unitsSoldAvgMax":26,"revenueMin":15,"revenueMax":37,"avgBrandAgeMonths":38,"avgSellerAgeDays":15,"top20ClickShare":19,"top20BrandShare":19,"primePct":19,"oosRate":39},0,1500,4.3763,0.007,1,4.43,27063,81.03,39.05,108.91,3,100,"whey protein isolate unflavored","whey-protein-isolate-unflavored","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fwhey-protein-isolate-unflavored","2026-07-24T06:24:17.36713+00:00",2,5,7,[35],"high_price",9,8103,127,0.0679,{"score":41,"verdict":42,"components":43},28,"skip",[44,47,50,53,55,57,60,64,66,69],{"key":45,"score":15,"weight":46,"raw":15},"marketSize",0.15,{"key":48,"score":49,"weight":46,"raw":18},"growth",26,{"key":51,"score":15,"weight":52,"raw":15},"conversion",0.1,{"key":54,"score":15,"weight":46,"raw":19},"competition",{"key":56,"score":15,"weight":52,"raw":19},"brandShare",{"key":58,"score":59,"weight":52,"raw":20},"qualityGap",53,{"key":61,"score":62,"weight":63,"raw":21},"reviewMoat",12,0.05,{"key":65,"score":26,"weight":52,"raw":15},"returns",{"key":67,"score":68,"weight":63,"raw":22},"avgPrice",82,{"key":70,"score":71,"weight":63,"raw":72},"priceRange",85,0.8724592041225309,{"avgRating":74,"medianPrice":75,"medianReturnRate":15,"nichesTracked":76},4.47,30,1590,{"points":78,"droppedPartialWeek":192},[79,82,85,88,91,94,97,100,103,105,108,111,113,116,118,121,123,126,129,131,133,136,139,142,144,147,149,152,155,158,161,163,165,168,170,172,175,177,179,182,184,187,189],{"week":80,"volume":81},"2025-09-07",31,{"week":83,"volume":84},"2025-09-14",36,{"week":86,"volume":87},"2025-09-21",23,{"week":89,"volume":90},"2025-09-28",18,{"week":92,"volume":93},"2025-10-05",10,{"week":95,"volume":96},"2025-10-12",39,{"week":98,"volume":99},"2025-10-19",34,{"week":101,"volume":102},"2025-10-26",8,{"week":104,"volume":90},"2025-11-02",{"week":106,"volume":107},"2025-11-09",21,{"week":109,"volume":110},"2025-11-16",15,{"week":112,"volume":75},"2025-11-23",{"week":114,"volume":115},"2025-11-30",38,{"week":117,"volume":84},"2025-12-14",{"week":119,"volume":120},"2025-12-21",40,{"week":122,"volume":87},"2025-12-28",{"week":124,"volume":125},"2026-01-11",25,{"week":127,"volume":128},"2026-01-18",33,{"week":130,"volume":125},"2026-01-25",{"week":132,"volume":62},"2026-02-01",{"week":134,"volume":135},"2026-02-08",41,{"week":137,"volume":138},"2026-02-15",35,{"week":140,"volume":141},"2026-02-22",44,{"week":143,"volume":75},"2026-03-01",{"week":145,"volume":146},"2026-03-08",57,{"week":148,"volume":115},"2026-03-15",{"week":150,"volume":151},"2026-03-22",43,{"week":153,"volume":154},"2026-03-29",24,{"week":156,"volume":157},"2026-04-05",32,{"week":159,"volume":160},"2026-04-12",22,{"week":162,"volume":87},"2026-04-19",{"week":164,"volume":41},"2026-04-26",{"week":166,"volume":167},"2026-05-03",49,{"week":169,"volume":68},"2026-05-10",{"week":171,"volume":99},"2026-05-17",{"week":173,"volume":174},"2026-05-24",29,{"week":176,"volume":84},"2026-05-31",{"week":178,"volume":90},"2026-06-07",{"week":180,"volume":181},"2026-06-14",16,{"week":183,"volume":99},"2026-06-21",{"week":185,"volume":186},"2026-06-28",50,{"week":188,"volume":154},"2026-07-05",{"week":190,"volume":191},"2026-07-19",19,false,null,{"top":195,"otherBrandCount":15,"otherClickShare":202},[196,199],{"brand":197,"clickShare":198},"Isopure",0.5438000000000001,{"brand":200,"clickShare":201},"Now Foods",0.4561,0.00009999999999998899,[204,213,223],{"asin":205,"title":206,"brand":200,"imageUrl":207,"price":24,"rating":208,"reviews":209,"clickShare90":201,"clickShare360":210,"launchDate":211,"amazonUrl":212},"B0015AQL1Q","Now Foods Sports Whey Protein Isolate Natural Unflavored 2.2kg","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41GUSg-Z71L.jpg",4.5,4101,0.4631,"2012-08-06","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0015AQL1Q",{"asin":214,"title":215,"brand":197,"imageUrl":216,"price":23,"rating":217,"reviews":218,"clickShare90":219,"clickShare360":220,"launchDate":221,"amazonUrl":222},"B00SCO8AA8","Isopure Zero Carb Keto Friendly Protein Powder 100% Whey Protein Isolate Unflavored 1 Pound","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41gdcCDZ13L.jpg",4.4,38544,0.3684,0.2857,"2015-02-16","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB00SCO8AA8",{"asin":224,"title":225,"brand":197,"imageUrl":226,"price":227,"rating":217,"reviews":218,"clickShare90":228,"clickShare360":229,"launchDate":230,"amazonUrl":231},"B002TG3QPO","Isopure Whey Protein Isolate Unflavored 3 Pounds (Packaging May Vary)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31YNLOJKcuL.jpg",95.13,0.1754,0.2512,"2012-08-07","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB002TG3QPO",[233,237],{"term":27,"volume":234,"growthQoq":235,"conversionRate":236},833,0.4314,0.024,{"term":238,"volume":239,"growthQoq":240,"conversionRate":241},"unflavoured whey protein",667,-0.3829,0.0073,[243,249,254,259,264,269],{"title":244,"href":245,"score":246,"verdict":42,"marketSize":247,"growth90":248},"psyllium husk","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fpsyllium-husk",47,17093.22,0.4048,{"title":250,"href":251,"score":246,"verdict":42,"marketSize":252,"growth90":253},"creatine","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fcreatine",89264.67,0.0426,{"title":255,"href":256,"score":246,"verdict":42,"marketSize":257,"growth90":258},"floss","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Ffloss",10588.36,-0.0553,{"title":260,"href":261,"score":246,"verdict":42,"marketSize":262,"growth90":263},"nmn","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fnmn",12901.81,0.0303,{"title":265,"href":266,"score":246,"verdict":42,"marketSize":267,"growth90":268},"electric toothbrush","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Felectric-toothbrush",98387.71,0.3585,{"title":270,"href":271,"score":246,"verdict":42,"marketSize":272,"growth90":273},"magnesium","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fmagnesium",7737.14,0.0615,[275,282,285,292,299,306,313,320,326,333,340,346,353,359,365,371,377],{"nodeId":276,"label":277,"slug":278,"href":279,"nichesTracked":280,"marketSizeTotal":281},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":283,"marketSizeTotal":284},198,1732647,{"nodeId":286,"label":287,"slug":288,"href":289,"nichesTracked":290,"marketSizeTotal":291},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":293,"label":294,"slug":295,"href":296,"nichesTracked":297,"marketSizeTotal":298},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",214,1253894,{"nodeId":300,"label":301,"slug":302,"href":303,"nichesTracked":304,"marketSizeTotal":305},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",118,795398,{"nodeId":307,"label":308,"slug":309,"href":310,"nichesTracked":311,"marketSizeTotal":312},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",111,350309,{"nodeId":314,"label":315,"slug":316,"href":317,"nichesTracked":318,"marketSizeTotal":319},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",106,336014,{"nodeId":321,"label":322,"slug":323,"href":324,"nichesTracked":59,"marketSizeTotal":325},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",275185,{"nodeId":327,"label":328,"slug":329,"href":330,"nichesTracked":331,"marketSizeTotal":332},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",46,179532,{"nodeId":334,"label":335,"slug":336,"href":337,"nichesTracked":338,"marketSizeTotal":339},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",54,163274,{"nodeId":341,"label":342,"slug":343,"href":344,"nichesTracked":128,"marketSizeTotal":345},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",85608,{"nodeId":347,"label":348,"slug":349,"href":350,"nichesTracked":351,"marketSizeTotal":352},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",11,39729,{"nodeId":354,"label":355,"slug":356,"href":357,"nichesTracked":107,"marketSizeTotal":358},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",35899,{"nodeId":360,"label":361,"slug":362,"href":363,"nichesTracked":33,"marketSizeTotal":364},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",27257,{"nodeId":366,"label":367,"slug":368,"href":369,"nichesTracked":32,"marketSizeTotal":370},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",12593,{"nodeId":372,"label":373,"slug":374,"href":375,"nichesTracked":31,"marketSizeTotal":376},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",9490,{"nodeId":378,"label":379,"slug":380,"href":381,"nichesTracked":19,"marketSizeTotal":15},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else"]