---
title: "Trend — vitamin d3 + k2 - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/vitamin-d3-k2/trend"
last_updated: "2026-08-07T20:59:15.464Z"
locale: en
meta:
  description: "Niche score 42/100 · $23K/yr market · 10K searches/yr · $38.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · $23K/yr market · 10K searches/yr · $38.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — vitamin d3 + k2 - Flapen"
---

# **vitamin d3 + k2**

**Skip it**

A small market ($23K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 22Conversion 67Competition 34Returns 100Price range 92Avg price 95Brand share 42Review moat 22Quality gap 16

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$38.64**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$12.62–$70.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-5.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****9,480.94**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$23K**

$23K/yr · 10K searches

## Trend