---
title: "Vitamin D3 + K2 — $23K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/vitamin-d3-k2"
last_updated: "2026-08-06T01:24:25.856Z"
locale: en
meta:
description: "Niche score 42/100 · $23K/yr market · 10K searches/yr · $38.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $23K/yr market · 10K searches/yr · $38.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vitamin D3 + K2 — $23K/yr Amazon SG Niche (2026) - Flapen"
---
# **vitamin d3 + k2**
**Skip it**
A small market ($23K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 22Conversion 67Competition 34Returns 100Price range 92Avg price 95Brand share 42Review moat 22Quality gap 16
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$38.64**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.62–$70.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-5.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,480.94**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$23K**
$23K/yr · 10K searches
According to Flapen's Amazon Singapore niche tracking, vitamin d3 + k2 is a $23K/yr Amazon Singapore market (10K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vitamin d3 + k2 market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$19K–$29K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#200**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **29%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **87 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**15%**
- Now Foods50% - Horbäach11% - Nature Made7% - Nano Singapore6% - Dr. Berg Nutritionals6% - Bronson6% - Open — no brand owns it (4 brands, 15%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -5.4% search growth over the last 90 days.
350250Spike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/vitamin-d3-k2/trend)
## **Top vitamin d3 + k2 search terms**
- **d3 k2**4K/yr+17.6%3.9% conv. - **vitamin d3 + k2**4K/yr-21.1%3.9% conv. - **vitamin d3 k2**2K/yr-5.1%1.6% conv. - **d3 k2 vitamin**125/yr-27.3%0.0% conv. [**All search terms **](https://flapen.com/research/sg/health-household-and-personal-care/vitamin-d3-k2/search-terms)
## **Top vitamin d3 + k2 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$5K30%$7K40%$9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NOW Supplements Vitamin D-3 & K-2 1 000 IU/45 mcg Plus Cardiovascular Support* Supports Bone Health* 120 Veg Capsules**Now Foods**$12.62**4.8★11,963 rev](https://www.amazon.sg/dp/B0019QT9LA) [2**Horbäach Vitamin D3 K2 | 5000iu of Vitamin D & 100mcg MK-7 Complex | 180 Softgel Capsules | Non-GMO & Gluten Free Supplement**Horbäach**$35.88**4.8★1,725 rev](https://www.amazon.sg/dp/B07N7Q92NJ) [3**NOW Supplements Mega D-3 & MK-7 5000 IU / 180 mcg Bone & Cardiovascular Support* Vitamins K-3 & K-2 120 Capsules**Now Foods**$29.98**4.8★1,287 rev](https://www.amazon.sg/dp/B09RG6LXJ2) [4**Vitamin D-3 & K-2 - 120 ct (Pack of 2)**Now Foods**$28.07**4.8★3,187 rev](https://www.amazon.sg/dp/B0096LYE2O) [5**Nature Made Vitamin D3 and K2 Dietary Supplement for Immune Health Bone and Artery Function Support 30 Softgels 30 Day Supply**Nature Made**$19.75**4.6★9,984 rev](https://www.amazon.sg/dp/B09SR2KX9D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BioFinest Vitamin K2 MK7 with D3 Supplement Capsule 120 Count Bone and Joint Support Calcium Absorption**BioFinest**$27.81**0 rev5mo ago](https://www.amazon.sg/dp/B0GLPSKPBG) [**Vitamin Complex K2+D3 with Black Pepper | 120 capsules - Bone Density Support & Heart Health Immunity Booster Supplement Fitness Edible Dietary Healthcare**Nano Singapore**$22.62**5 rev2y ago](https://www.amazon.sg/dp/B0CPJ92PN4) [**Micro Ingredients Vitamin D3 50 000 IU Plus K2 (MK-7) 200 mcg 240 Virgin Coconut Oil Softgels | 2 in 1 Vitamins D & K Complex Supports Calcium Absorption Bone Immune Heart Health Easy to Swallow**Micro Ingredients**$54.47**30,115 rev3y ago](https://www.amazon.sg/dp/B0C35N273V) [**Dr. Bergs Vitamin D3 K2 w/ MCT Oil - Includes 5 000 IU of Vitamin D3 50 mcg MK7 Vitamin K2 Purified Bile Salts Zinc & Magnesium for Ultimate Absorption - K2 D3 Vitamin Supplement - 60 Capsules**Dr. Berg Nutritionals**$39.50**10,484 rev4y ago](https://www.amazon.sg/dp/B0B4BG1WDM) [**Nature Made Vitamin D3 and K2 Dietary Supplement for Immune Health Bone and Artery Function Support 30 Softgels 30 Day Supply**Nature Made**$19.75**9,984 rev4y ago](https://www.amazon.sg/dp/B09SR2KX9D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Horbäach Vitamin D3 K2 | 5000iu of Vitamin D & 100mcg MK-7 Complex | 180 Softgel Capsules | Non-GMO & Gluten Free Supplement**Horbäach**$35.88**4.8★**▲ 182%**](https://www.amazon.sg/dp/B07N7Q92NJ) [**BioFinest Vitamin K2 MK7 with D3 Supplement Capsule 120 Count Bone and Joint Support Calcium Absorption**BioFinest**$27.81**0.0★**▲ 87%**](https://www.amazon.sg/dp/B0GLPSKPBG) [**Liposomal Vitamin D3 K2 MK7-365 Softgels | VIT D3 5000 IU + K2 100 mcg with Organic Coconut Oil - K2 D3 Vitamin Supplement - Vitamin D and K Support Immune Bone Heart Mood - Non GMO Gluten Free**UpNourish**$66.73**4.7★**▲ 82%**](https://www.amazon.sg/dp/B08X4V8QMQ) [**Bronson Vitamin K2 D3 (MK7) Supplement Bone and Heart Health Non-GMO Formula 5000IU (125 mcg) Vitamin D3 & 90 mcg Vitamin K2 MK-7 Easy to Swallow Vitamin D & K Complex 360 Tablets**Bronson**$44.11**4.7★**▲ 29%**](https://www.amazon.sg/dp/B09J1JXL37) [**Vitamin Complex K2+D3 with Black Pepper | 120 capsules - Bone Density Support & Heart Health Immunity Booster Supplement Fitness Edible Dietary Healthcare**Nano Singapore**$22.62**5.0★**▲ 25%**](https://www.amazon.sg/dp/B0CPJ92PN4)
**~~View all trending →~~**
## **What buyers say about vitamin d3 + k2**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Dosage**33%
**Advertised Vs Actual Product**33%
**Value For Money**33%
## **Common questions**
- **Is vitamin d3 + k2 profitable to sell on Amazon Singapore?**
- The niche generates $23K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Skip it (42/100).
- **How competitive is the vitamin d3 + k2 niche?**
- 10 brands and 31 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 80% of demand.
- **What does it cost to enter the vitamin d3 + k2 niche?**
- Listings span $12.62–$70.89; the average listing price is $38.64 (sweet spot $15–$100). The average incumbent carries 9,481 reviews — the moat a new listing must climb.
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