---
title: "Vitamin B12 — $7K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/vitamin-b12"
last_updated: "2026-08-08T06:09:41.159Z"
locale: en
meta:
description: "Niche score 44/100 · $7K/yr market · 7K searches/yr · $20.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $7K/yr market · 7K searches/yr · $20.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vitamin B12 — $7K/yr Amazon SG Niche (2026) - Flapen"
---
# **vitamin b12**
**Skip it**
A small market ($7K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 32Conversion 56Competition 52Returns 100Price range 77Avg price 88Brand share 43Review moat 21Quality gap 20
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.18**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.55–$40.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+5.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****11,705.35**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$7K**
$7K/yr · 7K searches
According to Flapen's Amazon Singapore niche tracking, vitamin b12 is a $7K/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vitamin b12 market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$5K–$10K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#355**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **20%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **108 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**23**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 100%
**Open market**
**15%**
- Now Foods21% - Nature's Bounty16% - Doctor's Best15% - Nature Made15% - THORNE13% - Swisse6% - Open — no brand owns it (5 brands, 15%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — +5.3% search growth over the last 90 days.
250150Spike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/vitamin-b12/trend)
## **Top vitamin b12 search terms**
- **vitamin b12**3K/yr+9.0%4.8% conv. - **b12**2K/yr+27.0%4.8% conv. - **b12 supplement**1K/yr+40.3%5.1% conv. - **b12 vitamin**903/yr-77.6%3.0% conv. [**All search terms **](https://flapen.com/research/sg/health-household-and-personal-care/vitamin-b12/search-terms)
## **Top vitamin b12 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2668%$53112%$79716%$1K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NOW Supplements Vitamin B-12 1 000 mcg with Folic Acid Nervous System Health* 250 Chewable Lozenges**Now Foods**$18.69**4.7★3,582 rev](https://www.amazon.sg/dp/B001B7NU6M) [2**Vitamin B12 by Natures Bounty Vitamin Supplement Supports Energy Metabolism and Nervous System Health 1000mcg 200 Tablets**Nature's Bounty**$19.56**4.7★67,372 rev](https://www.amazon.sg/dp/B00DYSUQR2) [3**Doctors Best Fully Active B12 1500 Mcg Supports Energy Mood Circulation Non-GMO Vegan Gluten Free 180 Count**Doctor's Best**$17.13**4.7★6,061 rev](https://www.amazon.sg/dp/B07W5R1FCN) [4**Nature Made Vitamin B12 1000 mcg Dietary Supplement For Energy Metabolism Support 160 Time Release Tablets 160 Day Supply**Nature Made**$19.71**4.7★27,587 rev](https://www.amazon.sg/dp/B005DXM32M) [5**Thorne Vitamin B12 - as Methylcobalamin - Supports Heart and Nerve Health Blood Cell Function Healthy Sleep and Methylation - Gluten-Free Soy-Free Dairy-Free - 60 Capsules**THORNE**$39.06**4.7★3,711 rev](https://www.amazon.sg/dp/B002BKW1YA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vitamatic Vitamin B12 5000 mcg per Serving Fast Dissolve 365 Tablets - Berry Flavor - Supports Energy Metabolism**Vitamatic**$27.76**5,000 rev2y ago](https://www.amazon.sg/dp/B0C5TZCQG3) [**Swisse Ultiboost High Strength Vitamin B12 60 Tablets**Swisse**$12.42**486 rev4y ago](https://www.amazon.sg/dp/B07BF3MMPM) [**GNC Vitamin B-12 500mcg 100 Tablets Supports Energy Production**GNC**$18.86**220 rev6y ago](https://www.amazon.sg/dp/B0845MCZSX) [**Nature Made Sublingual Vitamin B12 1000 mcg Dietary Supplement for Energy Metabolism Support 150 Micro-Lozenges 150 Day Supply**Nature Made**$23.93**21,513 rev6y ago](https://www.amazon.sg/dp/B0828JPPMX) [**Doctors Best Fully Active B12 1500 Mcg Supports Energy Mood Circulation Non-GMO Vegan Gluten Free 180 Count**Doctor's Best**$17.13**6,061 rev6y ago](https://www.amazon.sg/dp/B07W5R1FCN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vitamatic Vitamin B12 5000 mcg per Serving Fast Dissolve 365 Tablets - Berry Flavor - Supports Energy Metabolism**Vitamatic**$27.76**4.7★**▲ 200%**](https://www.amazon.sg/dp/B0C5TZCQG3) [**Jarrow Formulas Methyl B-12 500 mcg - 100 Chewable Tablets Cherry - Bioactive Vitamin B12 - Supports Energy Production Brain Health & Metabolism - Gluten Free - 100 Servings**Jarrow Formulas**$14.18**4.6★**▲ 97%**](https://www.amazon.sg/dp/B008403N2U) [**NOW Supplements Methyl B-12 5000mcg Methylcobalamin Hypoallergenic 90 Veg Capsules**Now Foods**$24.22**4.8★**▲ 77%**](https://www.amazon.sg/dp/B07N4JZCRZ) [**Solgar Methylcobalamin (Vitamin B12) 5000 mcg 60 Nuggets - Supports Energy Metabolism - Body-Ready Active Form of B12 - Vitamin B - Non GMO Vegan Gluten Dairy Free Kosher - 60 Servings**Solgar**$27.57**4.6★**▲ 63%**](https://www.amazon.sg/dp/B001LR047U) [**Thorne B-Complex #12 - Vitamin B Complex with Active B12 and Folate - 60 Capsules**THORNE**$40.26**4.7★**▲ 32%**](https://www.amazon.sg/dp/B0797JXKL9)
**~~View all trending →~~**
## **Common questions**
- **Is vitamin b12 profitable to sell on Amazon Singapore?**
- The niche generates $7K/yr across 20 tracked products. 90-day search growth is +5.3%. Flapen's verdict: Skip it (44/100).
- **How competitive is the vitamin b12 niche?**
- 11 brands and 23 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 79% of demand.
- **What does it cost to enter the vitamin b12 niche?**
- Listings span $7.55–$40.26; the average listing price is $20.18 (sweet spot $15–$100). The average incumbent carries 11,705 reviews — the moat a new listing must climb.
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