---
title: "Vitamin B Complex — $16K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/vitamin-b-complex"
last_updated: "2026-08-08T04:39:13.369Z"
locale: en
meta:
description: "Niche score 41/100 · $16K/yr market · 6K searches/yr · $26.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $16K/yr market · 6K searches/yr · $26.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vitamin B Complex — $16K/yr Amazon SG Niche (2026) - Flapen"
---
# **vitamin b complex**
**Skip it**
A small market ($16K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 13Conversion 86Competition 35Returns 98Price range 86Avg price 95Brand share 28Review moat 18Quality gap 18
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.91**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$11.93–$40.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****16,353.69**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-23.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$16K**
$16K/yr · 6K searches
According to Flapen's Amazon Singapore niche tracking, vitamin b complex is a $16K/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vitamin b complex market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$7K–$13K**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#600**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **31%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **104 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**12%**
- Nature Made31% - Nature's Bounty19% - THORNE16% - Nano Singapore11% - Blackmores6% - Igennus Healthcare Nutrition6% - Open — no brand owns it (3 brands, 12%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -23.5% search growth over the last 90 days.
350250Spike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/vitamin-b-complex/trend)
## **Top vitamin b complex products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$77710%$2K15%$2K20%$3K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natures Bounty Super B-Complex Vitamin Supplement 150 Count (Pack of 1)**Nature's Bounty**$15.75**4.7★57,615 rev](https://www.amazon.sg/dp/B0014D2GEK) [2**Nature Made Super B Complex with Vitamin C and Folic Acid Dietary Supplement for Immune Support 140 Tablets 140 Day Supply**Nature Made**$16.21**4.7★29,722 rev](https://www.amazon.sg/dp/B005D0DTS2) [3**Vitamin B Complex 8 Complete B-Vitamins for Daily Energy Immunity & Focus Booster 180 Tablets**Nano Singapore**$25.04**0.0★0 rev](https://www.amazon.sg/dp/B0DZX6YKT8) [4**Nature Made Super B Energy Complex Dietary Supplement for Brain Cell Function Support 160 Softgels 160 Day Supply**Nature Made**$27.41**4.7★25,878 rev](https://www.amazon.sg/dp/B0828JPY9N) [5**Thorne B-Complex #12 - Vitamin B Complex with Active B12 and Folate - 60 Capsules**THORNE**$40.26**4.7★3,816 rev](https://www.amazon.sg/dp/B0797JXKL9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vitamin B Complex 8 Complete B-Vitamins for Daily Energy Immunity & Focus Booster 180 Tablets**Nano Singapore**$25.04**0 rev1y ago](https://www.amazon.sg/dp/B0DZX6YKT8) [**Blackmores B Performance Complex (60 Tablets)**Blackmores**$38.56**4 rev5y ago](https://www.amazon.sg/dp/B08XXXCZNT) [**Nature Made Super B Energy Complex Dietary Supplement for Brain Cell Function Support 160 Softgels 160 Day Supply**Nature Made**$27.41**25,878 rev6y ago](https://www.amazon.sg/dp/B0828JPY9N) [**Thorne B-Complex #12 - Vitamin B Complex with Active B12 and Folate - 60 Capsules**THORNE**$40.26**3,816 rev8y ago](https://www.amazon.sg/dp/B0797JXKL9) [**Thorne Stress B-Complex - Vitamins B2 B6 B12 and Folate in Highly-Absorbable and Active Forms - Extra Vitamin B5 for Adrenal Support Stress Management and Immune Function - 60 Capsules**THORNE**$38.68**3,539 rev8y ago](https://www.amazon.sg/dp/B0797DVMF3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vitamin B Complex 8 Complete B-Vitamins for Daily Energy Immunity & Focus Booster 180 Tablets**Nano Singapore**$25.04**0.0★**▲ 70%**](https://www.amazon.sg/dp/B0DZX6YKT8) [**Nature Made Super B Energy Complex Dietary Supplement for Brain Cell Function Support 60 Softgels 60 Day Supply**Nature Made**$18.96**4.7★**▲ 53%**](https://www.amazon.sg/dp/B008PQDCG0) [**Solgar B-Complex 100 100 Vegetable Capsules - Heart Health - Nervous System Support - Supports Energy Metabolism - Non GMO Vegan Gluten Free Dairy Free Kosher Halal - 100 Servings**Solgar**$24.74**4.7★**▲ 12%**](https://www.amazon.sg/dp/B000RZQNV8) [**Natures Bounty Super B-Complex Vitamin Supplement 150 Count (Pack of 1)**Nature's Bounty**$15.75**4.7★**▲ 11%**](https://www.amazon.sg/dp/B0014D2GEK) [**Garden of Life Vitamin B Complex - Vitamin Code Raw B Vitamin Whole Food Supplement Vegan 120 Capsules Packaging May Vary**Garden of Life**$37.02**4.7★**— 10%**](https://www.amazon.sg/dp/B0098U0SQO)
**~~View all trending →~~**
## **What buyers say about vitamin b complex**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Stain Resistance**100%
## **Common questions**
- **Is vitamin b complex profitable to sell on Amazon Singapore?**
- The niche generates $16K/yr across 13 tracked products. 90-day search growth is -23.5%. Flapen's verdict: Skip it (41/100).
- **How competitive is the vitamin b complex niche?**
- 9 brands and 15 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 88% of demand.
- **What does it cost to enter the vitamin b complex niche?**
- Listings span $11.93–$40.26; the average listing price is $26.91 (sweet spot $15–$100). The average incumbent carries 16,354 reviews — the moat a new listing must climb.
## **Related niches in Health, Household and Personal Care**
- 47 [**psyllium husk**](https://flapen.com/research/sg/health-household-and-personal-care/psyllium-husk)$17K/yr+40.5%**Skip it**- 47 [**creatine**](https://flapen.com/research/sg/health-household-and-personal-care/creatine)$89K/yr+4.3%**Skip it**- 47 [**floss**](https://flapen.com/research/sg/health-household-and-personal-care/floss)$11K/yr-5.5%**Skip it**- 47 [**nmn**](https://flapen.com/research/sg/health-household-and-personal-care/nmn)$13K/yr+3.0%**Skip it**- 47 [**electric toothbrush**](https://flapen.com/research/sg/health-household-and-personal-care/electric-toothbrush)$98K/yr+35.9%**Skip it**- 47 [**magnesium**](https://flapen.com/research/sg/health-household-and-personal-care/magnesium)$8K/yr+6.2%**Skip it**[**All Health, Household and Personal Care niches **](https://flapen.com/research/sg/health-household-and-personal-care)