---
title: "Products — toothpaste - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/toothpaste/products"
last_updated: "2026-08-06T00:33:00.962Z"
locale: en
meta:
  description: "Niche score 50/100 · $23K/yr market · 64K searches/yr · $11.65 avg price. A small market ($23K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $23K/yr market · 64K searches/yr · $11.65 avg price. A small market ($23K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — toothpaste - Flapen"
---

# **toothpaste**

**Worth a look**

Shows low returns (0.1%), but a small market ($23K/yr) keeps it on the watch list.

Market size 6Growth 46Conversion 38Competition 94Returns 100Price range 56Avg price 47Brand share 50Review moat 24Quality gap 33

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Competition**

**Great****21%**

top-5 click share — an open shelf

**Price range**

**Good****$2.02–$31.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****75%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****$11.65**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+16.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,264.17**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$23K**

$23K/yr · 64K searches

**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")

## Products