[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-sg-health-household-and-personal-care-toothbrush":3,"research-sidebar-rollups":442},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":47,"baselines":84,"demand":88,"seasonality":231,"brandShare":232,"products":240,"feedback":349,"searchTerms":399,"related":410,"lastUpdated":33},"11acf5f2-306d-44d6-8413-5afa988b4058","sg",{"flag":5,"name":7,"currency":8},"Singapore","SGD",{"nodeId":10,"label":11,"slug":12,"href":13},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":30,"newProducts360":30,"amazonNicheId":4,"title":31,"slug":31,"href":32,"leafCategoryName":11,"scrapedAt":33,"brandCount":34,"brandCountYearAgo":35,"sellerCount":36,"signals":37,"avgBsr":39,"pageQuality":30,"unitsSoldMin":40,"unitsSoldAvgMin":30,"unitsSoldAvgMax":41,"revenueMin":42,"revenueMax":43,"avgBrandAgeMonths":44,"avgSellerAgeDays":30,"top20ClickShare":21,"top20BrandShare":21,"primePct":45,"oosRate":46},30281,20227,1.6499,0.3784,0.0158,0.7833,1,4.45,12420,94.75,29.6,277.4,11,750,0.1818,0,"toothbrush","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Ftoothbrush","2026-07-24T06:24:17.36713+00:00",2,3,5,[38],"high_price",38,500,100,47375,71063,74,0.8182,0.0721,{"score":48,"verdict":49,"components":50},36,"skip",[51,56,59,63,66,68,71,75,77,80],{"key":52,"score":53,"weight":54,"raw":55},"marketSize",8,0.15,30280.83,{"key":57,"score":58,"weight":54,"raw":18},"growth",61,{"key":60,"score":61,"weight":62,"raw":19},"conversion",20,0.1,{"key":64,"score":65,"weight":54,"raw":20},"competition",18,{"key":67,"score":30,"weight":62,"raw":21},"brandShare",{"key":69,"score":70,"weight":62,"raw":22},"qualityGap",50,{"key":72,"score":61,"weight":73,"raw":74},"reviewMoat",0.05,12420.36,{"key":76,"score":41,"weight":62,"raw":30},"returns",{"key":78,"score":79,"weight":73,"raw":24},"avgPrice",77,{"key":81,"score":82,"weight":73,"raw":83},"priceRange",28,0.2841000807102502,{"avgRating":85,"medianPrice":86,"medianReturnRate":30,"nichesTracked":87},4.47,30,1590,{"points":89,"droppedPartialWeek":230},[90,93,96,99,102,105,108,111,114,117,120,123,126,129,132,135,138,141,144,147,150,153,156,159,162,165,168,171,174,177,180,183,186,189,192,195,198,201,204,207,210,213,215,218,221,224,227],{"week":91,"volume":92},"2025-08-31",397,{"week":94,"volume":95},"2025-09-07",1602,{"week":97,"volume":98},"2025-09-14",1541,{"week":100,"volume":101},"2025-09-21",1464,{"week":103,"volume":104},"2025-09-28",1269,{"week":106,"volume":107},"2025-10-05",1502,{"week":109,"volume":110},"2025-10-12",4312,{"week":112,"volume":113},"2025-10-19",1913,{"week":115,"volume":116},"2025-10-26",1332,{"week":118,"volume":119},"2025-11-02",1313,{"week":121,"volume":122},"2025-11-09",1370,{"week":124,"volume":125},"2025-11-16",1785,{"week":127,"volume":128},"2025-11-23",5045,{"week":130,"volume":131},"2025-11-30",4826,{"week":133,"volume":134},"2025-12-07",2431,{"week":136,"volume":137},"2025-12-14",1489,{"week":139,"volume":140},"2025-12-21",1176,{"week":142,"volume":143},"2025-12-28",1225,{"week":145,"volume":146},"2026-01-04",1360,{"week":148,"volume":149},"2026-01-11",1400,{"week":151,"volume":152},"2026-01-18",1277,{"week":154,"volume":155},"2026-01-25",1214,{"week":157,"volume":158},"2026-02-01",1228,{"week":160,"volume":161},"2026-02-08",1211,{"week":163,"volume":164},"2026-02-15",1006,{"week":166,"volume":167},"2026-02-22",1072,{"week":169,"volume":170},"2026-03-01",1261,{"week":172,"volume":173},"2026-03-08",1373,{"week":175,"volume":176},"2026-03-15",927,{"week":178,"volume":179},"2026-03-22",1190,{"week":181,"volume":182},"2026-03-29",1139,{"week":184,"volume":185},"2026-04-05",1250,{"week":187,"volume":188},"2026-04-12",1161,{"week":190,"volume":191},"2026-04-19",1177,{"week":193,"volume":194},"2026-04-26",1137,{"week":196,"volume":197},"2026-05-03",1568,{"week":199,"volume":200},"2026-05-10",437,{"week":202,"volume":203},"2026-05-17",336,{"week":205,"volume":206},"2026-05-24",380,{"week":208,"volume":209},"2026-05-31",312,{"week":211,"volume":212},"2026-06-07",282,{"week":214,"volume":212},"2026-06-14",{"week":216,"volume":217},"2026-06-21",277,{"week":219,"volume":220},"2026-06-28",1385,{"week":222,"volume":223},"2026-07-05",259,{"week":225,"volume":226},"2026-07-12",368,{"week":228,"volume":229},"2026-07-19",379,false,null,{"top":233,"otherBrandCount":30,"otherClickShare":30},[234,237],{"brand":235,"clickShare":236},"Philips Sonicare",0.7981,{"brand":238,"clickShare":239},"Philips",0.2019,[241,252,262,269,280,290,301,310,320,330,341],{"asin":242,"title":243,"brand":235,"imageUrl":244,"price":245,"rating":246,"reviews":247,"clickShare90":248,"clickShare360":249,"launchDate":250,"amazonUrl":251},"B09LD8T445","Philips Sonicare 4100 Power Toothbrush Rechargeable Electric Toothbrush with Pressure Sensor White HX3681\u002F23","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41t5NiOQNkL.jpg",52.72,4.3,34252,0.3876,0.2843,"2021-12-13","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB09LD8T445",{"asin":253,"title":254,"brand":235,"imageUrl":255,"price":256,"rating":257,"reviews":258,"clickShare90":259,"clickShare360":260,"launchDate":250,"amazonUrl":261},"B09LD8VFS1","Philips Sonicare 4100 Power Toothbrush Rechargeable Electric Toothbrush with Pressure Sensor Deep Pink HX3681\u002F26","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41hpGTr-sLL.jpg",54.04,4.4,13906,0.1261,0.1251,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB09LD8VFS1",{"asin":263,"title":264,"brand":235,"imageUrl":265,"price":25,"rating":246,"reviews":247,"clickShare90":266,"clickShare360":267,"launchDate":250,"amazonUrl":268},"B09LD8VXLX","Philips Sonicare 1100 Electric Rechargeable Power Toothbrush White Grey HX3641\u002F02","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F418F5Apc7JL.jpg",0.1112,0.0865,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB09LD8VXLX",{"asin":270,"title":271,"brand":235,"imageUrl":272,"price":273,"rating":274,"reviews":275,"clickShare90":276,"clickShare360":277,"launchDate":278,"amazonUrl":279},"B078GVH2VH","Philips Sonicare ProtectiveClean 5100 Rechargeable Electric Power Toothbrush White HX6857\u002F11","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51aM7QVBibL.jpg",87.64,4.6,27240,0.0826,0.1165,"2017-11-06","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB078GVH2VH",{"asin":281,"title":282,"brand":238,"imageUrl":283,"price":284,"rating":257,"reviews":285,"clickShare90":286,"clickShare360":287,"launchDate":288,"amazonUrl":289},"B0DCGK4MT7","Philips Sonicare 5300 Sonic Electric Toothbrush with 2 Intensity Levels Pressure Alert EasyStart SmarTimer and BrushPacer Black HX7101\u002F01","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21vkB6PIJ6L.jpg",78.86,2273,0.0757,0.1921,"2024-08-13","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DCGK4MT7",{"asin":291,"title":292,"brand":235,"imageUrl":293,"price":294,"rating":295,"reviews":296,"clickShare90":297,"clickShare360":298,"launchDate":299,"amazonUrl":300},"B084TM4XKG","Philips Sonicare HX6423\u002F34 ProtectiveClean 5300 Rechargeable Electric Toothbrush Black","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51TCMjyLCgL.jpg",154.17,4.5,21674,0.0665,0.0298,"2020-02-01","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB084TM4XKG",{"asin":302,"title":303,"brand":238,"imageUrl":304,"price":26,"rating":295,"reviews":305,"clickShare90":306,"clickShare360":307,"launchDate":308,"amazonUrl":309},"B08Q9B32BF","Philips Sonicare DiamondClean 9000 Electric Toothbrush Sonic Toothbrush with App Pressure Sensor 4 Brushing Modes Charging Cup Black\u002FRose Gold Twin Pack HX9914\u002F57","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31i8Vu8mlYL.jpg",334,0.0608,0.0753,"2023-12-20","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08Q9B32BF",{"asin":311,"title":312,"brand":238,"imageUrl":313,"price":314,"rating":257,"reviews":315,"clickShare90":316,"clickShare360":317,"launchDate":318,"amazonUrl":319},"B0DCGJGB31","Philips Sonicare HX7113\u002F01 5500 Electric Toothbrush Sonic Toothbrush with 2 Cleaning Modes Pressure Control EasyStart SmarTimer and BrushPacer Navy Model HX7113\u002F01","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41QSsbfh0qL.jpg",103.12,1147,0.0264,0.0381,"2024-09-17","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DCGJGB31",{"asin":321,"title":322,"brand":235,"imageUrl":323,"price":324,"rating":257,"reviews":325,"clickShare90":326,"clickShare360":327,"launchDate":328,"amazonUrl":329},"B0BN2DK5YX","Philips Sonicare for Kids Design a Pet Edition Corded Electric HX3601","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F417KSydhOwL.jpg",31.85,1337,0.0241,0.0169,"2023-03-15","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0BN2DK5YX",{"asin":331,"title":332,"brand":238,"imageUrl":333,"price":334,"rating":335,"reviews":336,"clickShare90":337,"clickShare360":338,"launchDate":339,"amazonUrl":340},"B08QTYNJQR","Philips Sonicare W Optimal White Electric toothbrush heads 6 Pack - Black","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51pdFtLZWjL.jpg",85.51,4.7,209,0.0195,0.0175,"2022-10-03","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08QTYNJQR",{"asin":342,"title":343,"brand":238,"imageUrl":344,"price":345,"rating":30,"reviews":30,"clickShare90":337,"clickShare360":346,"launchDate":347,"amazonUrl":348},"B0BK468ZMS","Philips Sonicare W Optimal White Electric toothbrush heads 6 Pack - White","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51h31FU-QkL.jpg",87.4,0.018,"2022-10-22","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0BK468ZMS",{"love":350,"hate":351,"returnReasons":382},[],[352,359,366,372,377],{"topic":353,"percentOfMentions":354,"verbatims":355},"Battery Life",0.4167,[356,357,358],"Poor battery life","the battery started failing in June 2026","Battery life is 1-2 uses",{"topic":360,"percentOfMentions":361,"verbatims":362},"Durability",0.20829999999999999,[363,364,365],"I expect it to be more durable","Poor durability after 1 year of use","Shortly after the 2 years passed",{"topic":367,"percentOfMentions":368,"verbatims":369},"Charging",0.16670000000000001,[370,371],"Needs recharging every week","lasting barely a week on a single charge. down from needing recharges monthly.",{"topic":373,"percentOfMentions":374,"verbatims":375},"Ease Of Use",0.125,[376],"it becomes very difficult to turn on\u002Foff",{"topic":378,"percentOfMentions":379,"verbatims":380},"Quality-Overall",0.0833,[381],"Really poor quality",[383,386,388,390,392,394,396],{"reason":384,"pct":385},"Functionality-Overall",0.3333,{"reason":367,"pct":387},0.25,{"reason":389,"pct":374},"Product Condition",{"reason":391,"pct":379},"Value For Money",{"reason":393,"pct":379},"Vibration\u002FSpeed Control",{"reason":395,"pct":379},"Sharpness",{"reason":397,"pct":398},"Color",0.0417,[400,405],{"term":401,"volume":402,"growthQoq":403,"conversionRate":404},"philips sonicare",14810,0.2558,0.0172,{"term":406,"volume":407,"growthQoq":408,"conversionRate":409},"sonicare",5417,0.8419,0.0202,[411,417,422,427,432,437],{"title":412,"href":413,"score":414,"verdict":49,"marketSize":415,"growth90":416},"psyllium husk","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fpsyllium-husk",47,17093.22,0.4048,{"title":418,"href":419,"score":414,"verdict":49,"marketSize":420,"growth90":421},"creatine","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fcreatine",89264.67,0.0426,{"title":423,"href":424,"score":414,"verdict":49,"marketSize":425,"growth90":426},"floss","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Ffloss",10588.36,-0.0553,{"title":428,"href":429,"score":414,"verdict":49,"marketSize":430,"growth90":431},"nmn","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fnmn",12901.81,0.0303,{"title":433,"href":434,"score":414,"verdict":49,"marketSize":435,"growth90":436},"electric toothbrush","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Felectric-toothbrush",98387.71,0.3585,{"title":438,"href":439,"score":414,"verdict":49,"marketSize":440,"growth90":441},"magnesium","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fmagnesium",7737.14,0.0615,[443,450,453,460,467,474,481,488,495,502,509,516,522,529,536,542,548],{"nodeId":444,"label":445,"slug":446,"href":447,"nichesTracked":448,"marketSizeTotal":449},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":451,"marketSizeTotal":452},198,1732647,{"nodeId":454,"label":455,"slug":456,"href":457,"nichesTracked":458,"marketSizeTotal":459},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":461,"label":462,"slug":463,"href":464,"nichesTracked":465,"marketSizeTotal":466},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",214,1253894,{"nodeId":468,"label":469,"slug":470,"href":471,"nichesTracked":472,"marketSizeTotal":473},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",118,795398,{"nodeId":475,"label":476,"slug":477,"href":478,"nichesTracked":479,"marketSizeTotal":480},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",111,350309,{"nodeId":482,"label":483,"slug":484,"href":485,"nichesTracked":486,"marketSizeTotal":487},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",106,336014,{"nodeId":489,"label":490,"slug":491,"href":492,"nichesTracked":493,"marketSizeTotal":494},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",53,275185,{"nodeId":496,"label":497,"slug":498,"href":499,"nichesTracked":500,"marketSizeTotal":501},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",46,179532,{"nodeId":503,"label":504,"slug":505,"href":506,"nichesTracked":507,"marketSizeTotal":508},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",54,163274,{"nodeId":510,"label":511,"slug":512,"href":513,"nichesTracked":514,"marketSizeTotal":515},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",33,85608,{"nodeId":517,"label":518,"slug":519,"href":520,"nichesTracked":27,"marketSizeTotal":521},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",39729,{"nodeId":523,"label":524,"slug":525,"href":526,"nichesTracked":527,"marketSizeTotal":528},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",21,35899,{"nodeId":530,"label":531,"slug":532,"href":533,"nichesTracked":534,"marketSizeTotal":535},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",7,27257,{"nodeId":537,"label":538,"slug":539,"href":540,"nichesTracked":36,"marketSizeTotal":541},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",12593,{"nodeId":543,"label":544,"slug":545,"href":546,"nichesTracked":34,"marketSizeTotal":547},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",9490,{"nodeId":549,"label":550,"slug":551,"href":552,"nichesTracked":21,"marketSizeTotal":30},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else"]