---
title: "Toothbrush — $30K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/toothbrush"
last_updated: "2026-08-06T10:06:56.308Z"
locale: en
meta:
description: "Niche score 36/100 · $30K/yr market · 20K searches/yr · $94.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $30K/yr market · 20K searches/yr · $94.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Toothbrush — $30K/yr Amazon SG Niche (2026) - Flapen"
---
# **toothbrush**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 8Growth 61Conversion 20Competition 18Returns 100Price range 28Avg price 77Brand share 0Review moat 20Quality gap 50
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$94.75**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+37.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$29.60–$277.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****12,420.36**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$30K**
$30K/yr · 20K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, toothbrush is a $30K/yr Amazon Singapore market (20K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toothbrush market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$47K–$71K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **18%**
- **Out of stock**
- **7.2%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- Philips Sonicare80% - Philips20%
## **Demand**
Weekly Amazon search volume, last 47 weeks — +37.8% search growth over the last 90 days.
5K3KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/toothbrush/trend)
## **Top toothbrush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$9K40%$12K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Philips Sonicare 4100 Power Toothbrush Rechargeable Electric Toothbrush with Pressure Sensor White HX3681/23**Philips Sonicare**$52.72**4.3★34,252 rev](https://www.amazon.sg/dp/B09LD8T445) [2**Philips Sonicare 4100 Power Toothbrush Rechargeable Electric Toothbrush with Pressure Sensor Deep Pink HX3681/26**Philips Sonicare**$54.04**4.4★13,906 rev](https://www.amazon.sg/dp/B09LD8VFS1) [3**Philips Sonicare 1100 Electric Rechargeable Power Toothbrush White Grey HX3641/02**Philips Sonicare**$29.60**4.3★34,252 rev](https://www.amazon.sg/dp/B09LD8VXLX) [4**Philips Sonicare ProtectiveClean 5100 Rechargeable Electric Power Toothbrush White HX6857/11**Philips Sonicare**$87.64**4.6★27,240 rev](https://www.amazon.sg/dp/B078GVH2VH) [5**Philips Sonicare 5300 Sonic Electric Toothbrush with 2 Intensity Levels Pressure Alert EasyStart SmarTimer and BrushPacer Black HX7101/01**Philips**$78.86**4.4★2,273 rev](https://www.amazon.sg/dp/B0DCGK4MT7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Philips Sonicare HX7113/01 5500 Electric Toothbrush Sonic Toothbrush with 2 Cleaning Modes Pressure Control EasyStart SmarTimer and BrushPacer Navy Model HX7113/01**Philips**$103.12**1,147 rev1y ago](https://www.amazon.sg/dp/B0DCGJGB31) [**Philips Sonicare 5300 Sonic Electric Toothbrush with 2 Intensity Levels Pressure Alert EasyStart SmarTimer and BrushPacer Black HX7101/01**Philips**$78.86**2,273 rev1y ago](https://www.amazon.sg/dp/B0DCGK4MT7) [**Philips Sonicare DiamondClean 9000 Electric Toothbrush Sonic Toothbrush with App Pressure Sensor 4 Brushing Modes Charging Cup Black/Rose Gold Twin Pack HX9914/57**Philips**$277.40**334 rev2y ago](https://www.amazon.sg/dp/B08Q9B32BF) [**Philips Sonicare for Kids Design a Pet Edition Corded Electric HX3601**Philips Sonicare**$31.85**1,337 rev3y ago](https://www.amazon.sg/dp/B0BN2DK5YX) [**Philips Sonicare W Optimal White Electric toothbrush heads 6 Pack - White**Philips**$87.40**0 rev3y ago](https://www.amazon.sg/dp/B0BK468ZMS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Philips Sonicare HX6423/34 ProtectiveClean 5300 Rechargeable Electric Toothbrush Black**Philips Sonicare**$154.17**4.5★**▲ 123%**](https://www.amazon.sg/dp/B084TM4XKG) [**Philips Sonicare for Kids Design a Pet Edition Corded Electric HX3601**Philips Sonicare**$31.85**4.4★**▲ 43%**](https://www.amazon.sg/dp/B0BN2DK5YX) [**Philips Sonicare 4100 Power Toothbrush Rechargeable Electric Toothbrush with Pressure Sensor White HX3681/23**Philips Sonicare**$52.72**4.3★**▲ 36%**](https://www.amazon.sg/dp/B09LD8T445) [**Philips Sonicare 1100 Electric Rechargeable Power Toothbrush White Grey HX3641/02**Philips Sonicare**$29.60**4.3★**▲ 29%**](https://www.amazon.sg/dp/B09LD8VXLX) [**Philips Sonicare W Optimal White Electric toothbrush heads 6 Pack - Black**Philips**$85.51**4.7★**▲ 11%**](https://www.amazon.sg/dp/B08QTYNJQR)
**~~View all trending →~~**
## **What buyers say about toothbrush**
What buyers praise and complain about, mined from review topics.
### **What buyers complain about **
**Battery Life**42%
*“Poor battery life”*
**Durability**21%
*“I expect it to be more durable”*
**Charging**17%
*“Needs recharging every week”*
**Ease Of Use**13%
*“it becomes very difficult to turn on/off”*
**Quality-Overall**8%
*“Really poor quality”*
### **Top return reasons **
**Functionality-Overall**33%
**Charging**25%
**Product Condition**13%
**Value For Money**8%
**Vibration/Speed Control**8%
**Sharpness**8%
**Color**4%
## **Common questions**
- **Is toothbrush profitable to sell on Amazon Singapore?**
- The niche generates $30K/yr across 11 tracked products. 90-day search growth is +37.8%. Flapen's verdict: Skip it (36/100).
- **How competitive is the toothbrush niche?**
- 2 brands and 5 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in toothbrush?**
- Top complaints mined from reviews: Battery Life, Durability, Charging. The return rate is 0.0%.
- **What does it cost to enter the toothbrush niche?**
- Listings span $29.60–$277.40; the average listing price is $94.75 (sweet spot $15–$100). The average incumbent carries 12,420 reviews — the moat a new listing must climb.
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