---
title: "Tissue — $6K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/tissue"
last_updated: "2026-08-08T07:00:06.285Z"
locale: en
meta:
description: "Niche score 36/100 · $6K/yr market · 78K searches/yr · $5.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $6K/yr market · 78K searches/yr · $5.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tissue — $6K/yr Amazon SG Niche (2026) - Flapen"
---
# **tissue**
**Skip it**
A small market ($6K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 18Conversion 19Competition 70Returns 100Price range 13Avg price 15Brand share 35Review moat 77Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****455.22**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-14.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$5.25**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$1.33–$17.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$6K**
$6K/yr · 78K searches
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, tissue is a $6K/yr Amazon Singapore market (78K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tissue market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$105K–$131K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **28%**
- **Out of stock**
- **33.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**8**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 81%
**Open market**
**12%**
- Kleenex35% - Beautex19% - VINDA13% - PurSoft10% - PREMIER8% - Pinse4% - Open — no brand owns it (4 brands, 12%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — -14.0% search growth over the last 90 days.
6K4KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/tissue/trend)
## **Top tissue search terms**
- **tissue**32K/yr+0.9%6.4% conv. - **tissue box**17K/yr-24.1%13.7% conv. - **tissue paper**17K/yr-22.5%6.6% conv. - **facial tissue**10K/yr-20.1%11.5% conv. - **tissues**2K/yr-33.9%15.4% conv. [**All search terms **](https://flapen.com/research/sg/health-household-and-personal-care/tissue/search-terms)
## **Top tissue products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2528%$50512%$75716%$1K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kleenex 3 PLY Ultra Soft Facial Tissue 100 count (Pack of 5)**Kleenex**$4.95**4.7★192 rev](https://www.amazon.sg/dp/B0716FKFCH) [2**Beautex 2 PLY Soft Pack Facial Tissue 200ct (Pack of 4)**Beautex**$3.61**4.3★47 rev](https://www.amazon.sg/dp/B071NTMWJL) [3**Kleenex Ultra Soft Facial Tissue 3 PLY Floral 100 count (Pack of 5)**Kleenex**$4.85**4.5★65 rev](https://www.amazon.sg/dp/B071L7T8RJ) [4**PREMIER Deluxe Soft Pack 200 Sheets (4 Packs)**PREMIER**$4.18**4.6★95 rev](https://www.amazon.sg/dp/B0741C9Z1T) [5**Beautex Box Tissue 3 ply 100ct (Pack of 5)**Beautex**$4.50**4.7★25 rev](https://www.amazon.sg/dp/B07RMY8L72)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WATSONS 100% Bamboo Velvet Facial Travel Tissue L Sheet (200mm x 195mm) 3 Ply 100s x 5**WATSONS**$4.99**0 rev1y ago](https://www.amazon.sg/dp/B0F8K5PVLX) [**WATSONS 100% Bamboo Paper Cushiony Soft Box Tissue Sheet 3-Ply 100s x 5**WATSONS**$5.24**1 rev1y ago](https://www.amazon.sg/dp/B0F4DRDHWP) [**Kleenex Teddy Soft Box Facial Tissue 3ply 100s**Kleenex**$4.13**3 rev1y ago](https://www.amazon.sg/dp/B0F1LVL1NP) [**TEMPO Soft Pack Tissue 4 -Ply Bluebell 4x90 Sheets**Tempo**$4.90**1 rev1y ago](https://www.amazon.sg/dp/B0DDTHJ8YQ) [**NooTrees Bamboo 2-Ply Facial Tissues Soft Packs (Pack of 4 170 Sheets Each)**NooTrees**$4.66**3 rev2y ago](https://www.amazon.sg/dp/B0D3HK3GFW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TEMPO Soft Pack Tissue 4 -Ply Bluebell 4x90 Sheets**Tempo**$4.90**5.0★**▲ 564%**](https://www.amazon.sg/dp/B0DDTHJ8YQ) [**Vinda Deluxe 3 PLY Facial Tissue Unscented 80ct (Pack of 4)**VINDA**$5.28**5.0★**▲ 560%**](https://www.amazon.sg/dp/B078Q13XP8) [**Vinda Deluxe 3 PLY Facial Tissue (Soft Pack) L 110 ct (Pack of 4)**VINDA**$5.01**4.9★**▲ 285%**](https://www.amazon.sg/dp/B078PXL32V) [**Vinda Deluxe 4 PLY Pocket Facial Tissue Unscented 8ct (Pack of 10)**VINDA**$1.33**4.4★**▲ 200%**](https://www.amazon.sg/dp/B078PWJG1C) [**Vinda Deluxe 3 PLY Facial Tissue (Soft Pack) S 50 ct (Pack of 4)**VINDA**$1.94**4.3★**▲ 184%**](https://www.amazon.sg/dp/B078Q14HL6)
**~~View all trending →~~**
## **What buyers say about tissue**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**33%
*“Price is reasonable plus the delivery makes it so convenient for me”*
**Design-Overall**17%
*“Very cute design”*
**Advertised Vs Actual Product**17%
*“Exactly the product I needed”*
**Soft Feel**17%
*“Soft and nice”*
**Quality-Overall**8%
*“Great product”*
**Absorbency**8%
*“It's thick and super absorbent”*
### **Top return reasons **
**Smell**100%
## **Common questions**
- **Is tissue profitable to sell on Amazon Singapore?**
- The niche generates $6K/yr across 36 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Skip it (36/100).
- **How competitive is the tissue niche?**
- 10 brands and 8 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 84% of demand.
- **What does it cost to enter the tissue niche?**
- Listings span $1.33–$17.01; the average listing price is $5.25 (sweet spot $15–$100). The average incumbent carries 455 reviews — the moat a new listing must climb.
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