---
title: "Tide — $32K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/tide"
last_updated: "2026-08-06T21:49:21.165Z"
locale: en
meta:
description: "Niche score 36/100 · $32K/yr market · 29K searches/yr · $44.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $32K/yr market · 29K searches/yr · $44.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tide — $32K/yr Amazon SG Niche (2026) - Flapen"
---
# **tide**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 8Growth 53Conversion 31Competition 17Returns 100Price range 71Avg price 95Brand share 0Review moat 27Quality gap 16
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$44.79**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$13.46–$132.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+24.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,808.79**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$32K**
$32K/yr · 29K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, tide is a $32K/yr Amazon Singapore market (29K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tide market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$112K–$134K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **0%**
- **Out of stock**
- **28.7%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- Tide97% - Tongtai2% - Arm & Hammer2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 16 weeks — +24.4% search growth over the last 90 days.
2K1KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/tide/trend)
## **Top tide search terms**
- **tide**14K/yr+41.1%2.6% conv. - **tide pods**10K/yr+27.5%6.2% conv. - **tide laundry detergent**6K/yr-7.6%1.4% conv. [**All search terms **](https://flapen.com/research/sg/health-household-and-personal-care/tide/search-terms)
## **Top tide products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$10K40%$13K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TD LQ PWR POD FEB OE SPORT 4/32CT T**Tide**$25.58**4.9★424 rev](https://www.amazon.sg/dp/B0BSK1J4GN) [2**Tide Power Pods Laundry Detergent Pacs with Febreze Sport 25 Count Febreze Freshness with Sport Odor Defense**Tide**$25.12**4.8★1,941 rev](https://www.amazon.sg/dp/B0BTJXWT72) [3**PODS 2-in-1 Laundry Detergent Pods with Downy Soft Boosters Lasting Freshness with April Fresh Scent Laundry Soap Pods 63 Count**Tide**$51.23**4.9★1,844 rev](https://www.amazon.sg/dp/B0CQKSXHKJ) [4**Tide Power PODS Plus Ultra OXI White and Bright Laundry Detergent 45 Count Advanced Stain Removal and Whitening Power Safe on Colors Non-Chlorine Bleach High Efficiency Pac Machine Wash**Tide**$29.15**4.8★598 rev](https://www.amazon.sg/dp/B0CQKS1QL3) [5**Tide Pods Free and Gentle 152 Pacs blue**Tide**$75.05**4.8★12,328 rev](https://www.amazon.sg/dp/B0BX9KR3QW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PODS 2-in-1 Laundry Detergent Pods with Downy Soft Boosters Lasting Freshness with April Fresh Scent Laundry Soap Pods 63 Count**Tide**$51.23**1,844 rev1y ago](https://www.amazon.sg/dp/B0CQKSXHKJ) [**Tide Power PODS Plus Ultra OXI White and Bright Laundry Detergent 45 Count Advanced Stain Removal and Whitening Power Safe on Colors Non-Chlorine Bleach High Efficiency Pac Machine Wash**Tide**$29.15**598 rev2y ago](https://www.amazon.sg/dp/B0CQKS1QL3) [**Tide Pods Liquid Laundry Detergent Pacs Downy Unstopable Scent Beads and Bounce Dryer Sheets Better Together Bundle**Tide**$64.09**183 rev2y ago](https://www.amazon.sg/dp/B0CJMZQKN9) [**Tide Pods 76 pacs Heavy Duty 10 X Power Pods Hygienic Clean High efficiency (he) Laundry Detergent 3.48kg/7.62 lb/122 oz**Tide**$79.87**145 rev3y ago](https://www.amazon.sg/dp/B0BQR564FG) [**Tide Stain Remover for Clothes Tide To Go Pen Instant Spot Remover for Clothes Travel & Pocket Size 3 Ct**Tide**$16.76**9,265 rev3y ago](https://www.amazon.sg/dp/B0C4WC8QJR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tide PODS Liquid Laundry Detergent Pacs Spring Meadow (168 ct.) ES**Tongtai**$132.95**0.0★**▲ 164%**](https://www.amazon.sg/dp/B07RQCGN2T) [**Washing Machine Cleaner by Tide Washer Machine Cleaner with Oxi for Front and Top Loader Washer Machines Deep Cleaning Odor Eliminator 3 Month Supply**Tide**$13.46**4.6★**▲ 87%**](https://www.amazon.sg/dp/B07XZNV84L) [**Tide Pods Liquid Laundry Detergent Pacs Downy Unstopable Scent Beads and Bounce Dryer Sheets Better Together Bundle**Tide**$64.09**4.8★**▲ 72%**](https://www.amazon.sg/dp/B0CJMZQKN9) [**Arm & Hammer Plus Odor Blasters 5in1 42ct (4x42ct) 168 Count**Arm & Hammer**$61.66**4.7★**▲ 66%**](https://www.amazon.sg/dp/B0964QZMBN) [**TD LQ PWR POD FEB OE SPORT 4/32CT T**Tide**$25.58**4.9★**▲ 18%**](https://www.amazon.sg/dp/B0BSK1J4GN)
**~~View all trending →~~**
## **What buyers say about tide**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Leak-Proof**33%
**Stain Resistance**33%
**Advertised Vs Actual Product**17%
**Smell**17%
## **Common questions**
- **Is tide profitable to sell on Amazon Singapore?**
- The niche generates $32K/yr across 14 tracked products. 90-day search growth is +24.4%. Flapen's verdict: Skip it (36/100).
- **How competitive is the tide niche?**
- 3 brands and 3 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the tide niche?**
- Listings span $13.46–$132.95; the average listing price is $44.79 (sweet spot $15–$100). The average incumbent carries 3,809 reviews — the moat a new listing must climb.
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