---
title: "Sleep — $9K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/sleep"
last_updated: "2026-08-06T10:03:37.083Z"
locale: en
meta:
description: "Niche score 33/100 · $9K/yr market · 5K searches/yr · $53.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $9K/yr market · 5K searches/yr · $53.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sleep — $9K/yr Amazon SG Niche (2026) - Flapen"
---
# **sleep**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 2Growth 18Conversion 42Competition 0Returns 100Price range 66Avg price 92Brand share 0Review moat 24Quality gap 67
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$53.85**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$15.83–$142.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****6,404.75**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$9K**
$9K/yr · 5K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, sleep is a $9K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sleep market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$5K–$13K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **25%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- OLLY31% - Unisom25% - ZzzQuil23% - Boiron21%
## **Demand**
Weekly Amazon search volume, last 39 weeks — -14.0% search growth over the last 90 days.
200150Black Friday '25Spike '26Oct '25Nov '25Jan '26Feb '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/sleep/trend)
## **Top sleep products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$86020%$2K30%$3K40%$3K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OLLY Sleep Gummy Vitamins with Melatonin For Healthy Sleep Cycle Chewable Supplement 25 Day Supply 50 count**OLLY**$29.27**4.4★17,521 rev](https://www.amazon.sg/dp/B0145QI7O0) [2**Unisom SleepGels 100 Count Value Pack (Pack of 2)**Unisom**$142.85**4.7★324 rev](https://www.amazon.sg/dp/B076146NL2) [3**Vicks ZzzQuil Pure Zzzs Sleep+De Stress Melatonin Sleep Aid Gummies with Ashwagandha for Stress Support 42 gummies**ZzzQuil**$27.44**4.4★3,587 rev](https://www.amazon.sg/dp/B07NQGWFXJ) [4**Boiron SleepCalm Natural Sleep Aid for Deep Relaxing Restful Nighttime Sleep - Melatonin-Free and Non Habit-Forming - 60 Count**Boiron**$15.83**3.9★4,187 rev](https://www.amazon.sg/dp/B08DQLFG4V)
### **Newest**
by launch date
[**Boiron SleepCalm Natural Sleep Aid for Deep Relaxing Restful Nighttime Sleep - Melatonin-Free and Non Habit-Forming - 60 Count**Boiron**$15.83**4,187 rev5y ago](https://www.amazon.sg/dp/B08DQLFG4V) [**Vicks ZzzQuil Pure Zzzs Sleep+De Stress Melatonin Sleep Aid Gummies with Ashwagandha for Stress Support 42 gummies**ZzzQuil**$27.44**3,587 rev7y ago](https://www.amazon.sg/dp/B07NQGWFXJ) [**Unisom SleepGels 100 Count Value Pack (Pack of 2)**Unisom**$142.85**324 rev8y ago](https://www.amazon.sg/dp/B076146NL2) [**OLLY Sleep Gummy Vitamins with Melatonin For Healthy Sleep Cycle Chewable Supplement 25 Day Supply 50 count**OLLY**$29.27**17,521 rev10y ago](https://www.amazon.sg/dp/B0145QI7O0)
### **Trending**
90-day click momentum
[**Vicks ZzzQuil Pure Zzzs Sleep+De Stress Melatonin Sleep Aid Gummies with Ashwagandha for Stress Support 42 gummies**ZzzQuil**$27.44**4.4★**▲ 29%**](https://www.amazon.sg/dp/B07NQGWFXJ) [**Unisom SleepGels 100 Count Value Pack (Pack of 2)**Unisom**$142.85**4.7★**— 1%**](https://www.amazon.sg/dp/B076146NL2) [**Boiron SleepCalm Natural Sleep Aid for Deep Relaxing Restful Nighttime Sleep - Melatonin-Free and Non Habit-Forming - 60 Count**Boiron**$15.83**3.9★**— 5%**](https://www.amazon.sg/dp/B08DQLFG4V) [**OLLY Sleep Gummy Vitamins with Melatonin For Healthy Sleep Cycle Chewable Supplement 25 Day Supply 50 count**OLLY**$29.27**4.4★**▼ 12%**](https://www.amazon.sg/dp/B0145QI7O0)
## **Common questions**
- **Is sleep profitable to sell on Amazon Singapore?**
- The niche generates $9K/yr across 4 tracked products. 90-day search growth is -14.0%. Flapen's verdict: Skip it (33/100).
- **How competitive is the sleep niche?**
- 4 brands and 11 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the sleep niche?**
- Listings span $15.83–$142.85; the average listing price is $53.85 (sweet spot $15–$100). The average incumbent carries 6,405 reviews — the moat a new listing must climb.
## **Related niches in Health, Household and Personal Care**
- 47 [**psyllium husk**](https://flapen.com/research/sg/health-household-and-personal-care/psyllium-husk)$17K/yr+40.5%**Skip it**- 47 [**creatine**](https://flapen.com/research/sg/health-household-and-personal-care/creatine)$89K/yr+4.3%**Skip it**- 47 [**floss**](https://flapen.com/research/sg/health-household-and-personal-care/floss)$11K/yr-5.5%**Skip it**- 47 [**nmn**](https://flapen.com/research/sg/health-household-and-personal-care/nmn)$13K/yr+3.0%**Skip it**- 47 [**electric toothbrush**](https://flapen.com/research/sg/health-household-and-personal-care/electric-toothbrush)$98K/yr+35.9%**Skip it**- 47 [**magnesium**](https://flapen.com/research/sg/health-household-and-personal-care/magnesium)$8K/yr+6.2%**Skip it**[**All Health, Household and Personal Care niches **](https://flapen.com/research/sg/health-household-and-personal-care)