---
title: "Sensodyne Toothpaste — $3K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/sensodyne-toothpaste"
last_updated: "2026-08-08T07:00:43.932Z"
locale: en
meta:
description: "Niche score 34/100 · $3K/yr market · 13K searches/yr · $15.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $3K/yr market · 13K searches/yr · $15.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sensodyne Toothpaste — $3K/yr Amazon SG Niche (2026) - Flapen"
---
# **sensodyne toothpaste**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 21Conversion 16Competition 52Returns 100Price range 64Avg price 76Brand share 0Review moat 36Quality gap 24
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.39**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.40–$31.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,913.24**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$3K**
$3K/yr · 13K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, sensodyne toothpaste is a $3K/yr Amazon Singapore market (13K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sensodyne toothpaste market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$31K–$38K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#270**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **14.5%**
- **Avg brand age**
- **109 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **—flat
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 99%
**Open market**
**0%**
- Sensodyne73% - SENSODYNE PRONAMEL27%
## **Demand**
Weekly Amazon search volume, last 33 weeks — -8.4% search growth over the last 90 days.
400300Spike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/sensodyne-toothpaste/trend)
## **Top sensodyne toothpaste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$13110%$26115%$39220%$5221101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sensodyne Pronamel Intensive Enamel Repair Toothpaste for Sensitive Teeth and Cavity Protection Whitening Toothpaste to Strengthen Enamel Arctic Breeze - 3.4 Ounces x 4**SENSODYNE PRONAMEL**$30.66**4.8★10,732 rev](https://www.amazon.sg/dp/B095Z5WQWM) [2**Sensodyne Sensitive Complete Protection Toothpaste 100g**Sensodyne**$8.89**4.0★6 rev](https://www.amazon.sg/dp/B01M3YAPNM) [3**Sensodyne Sensitive Repair and Protect Extra Fresh Toothpaste 100g**Sensodyne**$8.29**4.8★14 rev](https://www.amazon.sg/dp/B006JS74X8) [4**Sensodyne Repair and Protect Whitening Toothpaste Toothpaste for Sensitive Teeth and Cavity Prevention 3.4 oz (Pack of 4)**Sensodyne**$31.85**4.8★8,537 rev](https://www.amazon.sg/dp/B095Z57SV9) [5**Sensodyne Sensitive Repair and Protect Whitening Toothpaste 100g**Sensodyne**$8.41**4.9★10 rev](https://www.amazon.sg/dp/B006JSBZZQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sensodyne Sensitivity & Gum Enamel Toothpaste 100g**Sensodyne**$10.38**0 rev2y ago](https://www.amazon.sg/dp/B0CTHD5LNT) [**Sensodyne Toothpaste Sensitivity Gum and Enamel Triple Protection Refreshing Fluoride Toothpaste Mint Flavor - 3.4 Ounces x 3**Sensodyne**$26.20**5,985 rev3y ago](https://www.amazon.sg/dp/B0BM4H31S1) [**Sensodyne Pronamel Active Shield Whitening Enamel Toothpaste Cool Mint - 3.4 Ounces x 3**SENSODYNE PRONAMEL**$24.75**4,186 rev3y ago](https://www.amazon.sg/dp/B0BM4LTVLX) [**SENSODYNE Repair & Protect Whitening 100G 2S**Sensodyne**$12.48**0 rev4y ago](https://www.amazon.sg/dp/B0B8N7P6V9) [**Sensodyne Pronamel Intensive Enamel Repair Toothpaste for Sensitive Teeth and Cavity Protection Whitening Toothpaste to Strengthen Enamel Arctic Breeze - 3.4 Ounces x 4**SENSODYNE PRONAMEL**$30.66**10,732 rev5y ago](https://www.amazon.sg/dp/B095Z5WQWM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SENSODYNE Repair & Protect Whitening 100G 2S**Sensodyne**$12.48**0.0★**▲ 330%**](https://www.amazon.sg/dp/B0B8N7P6V9) [**Sensodyne Complete Protection Sensitive Toothpaste For Gingivitis Sensitive Teeth Treatment Extra Fresh - 3.4 Ounces (Pack of 2)**Sensodyne**$18.80**4.8★**▲ 201%**](https://www.amazon.sg/dp/B07C1ZWH94) [**Sensodyne Sensitivity & Gum Toothbrush Soft (color may vary)**Sensodyne**$8.14**0.0★**▲ 114%**](https://www.amazon.sg/dp/B082Q5K75F) [**Sensodyne Pronamel Intensive Enamel Repair Toothpaste for Sensitive Teeth and Cavity Protection Whitening Toothpaste to Strengthen Enamel Arctic Breeze - 3.4 Ounces x 4**SENSODYNE PRONAMEL**$30.66**4.8★**▲ 105%**](https://www.amazon.sg/dp/B095Z5WQWM) [**Sensodyne Pronamel Daily Protection Enamel Toothpaste for Sensitive Teeth Mint Essence - 4 Ounces (Pack of 3)**SENSODYNE PRONAMEL**$24.84**4.7★**▲ 94%**](https://www.amazon.sg/dp/B0762PS6DN)
**~~View all trending →~~**
## **What buyers say about sensodyne toothpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**100%
*“Great price”*
### **Top return reasons **
**Flavor**100%
## **Common questions**
- **Is sensodyne toothpaste profitable to sell on Amazon Singapore?**
- The niche generates $3K/yr across 21 tracked products. 90-day search growth is -8.4%. Flapen's verdict: Skip it (34/100).
- **How competitive is the sensodyne toothpaste niche?**
- 2 brands and 7 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the sensodyne toothpaste niche?**
- Listings span $5.40–$31.85; the average listing price is $15.39 (sweet spot $15–$100). The average incumbent carries 2,913 reviews — the moat a new listing must climb.
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