---
title: "Sanitary Pads — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/sanitary-pads"
last_updated: "2026-08-08T07:02:14.029Z"
locale: en
meta:
description: "Niche score 37/100 · $2K/yr market · 21K searches/yr · $6.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $2K/yr market · 21K searches/yr · $6.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sanitary Pads — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **sanitary pads**
**Skip it**
A small market ($2K/yr) — this niche doesn't clear our bar today.
Market size 0Growth 34Conversion 18Competition 75Returns 100Price range 28Avg price 17Brand share 9Review moat 83Quality gap 15
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****345.54**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Growth**
**Okay****+7.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$3.02–$19.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****$6.19**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$2K**
$2K/yr · 21K searches
According to Flapen's Amazon Singapore niche tracking, sanitary pads is a $2K/yr Amazon Singapore market (21K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sanitary pads market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$19K–$25K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#33**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **13.5%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**7 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 90%
**Open market**
**2%**
- Sofy43% - Kotex29% - Laurier15% - Always6% - unicharm2% - Stayfree2% - Open — no brand owns it (1 brand, 2%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — +7.4% search growth over the last 90 days.
700500Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/sanitary-pads/trend)
## **Top sanitary pads search terms**
- **sanitary pads**13K/yr-7.0%5.0% conv. - **pad**5K/yr+51.5%2.7% conv. - **pads**3K/yr+16.1%3.6% conv. [**All search terms **](https://flapen.com/research/sg/health-household-and-personal-care/sanitary-pads/search-terms)
## **Top sanitary pads products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$576%$1139%$17012%$2271101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![Sofy Comfort Nite Cottony Soft (Body Fit) Slim Sanitary Pad with Wing 42.5cm 8pcs (Twin Pack) [Packaging may vary]](https://m.media-amazon.com/images/I/51iuR2iOg7L.jpg)**Sofy Comfort Nite Cottony Soft (Body Fit) Slim Sanitary Pad with Wing 42.5cm 8pcs (Twin Pack) \[Packaging may vary\]**Sofy**$5.23**4.4★15 rev](https://www.amazon.sg/dp/B07LGTBBJ7) [2**Super Slimguard Day Wing Sanitary Pad 25cm Twin Packset 16s x 2**Laurier**$7.73**4.8★12 rev](https://www.amazon.sg/dp/B07TCFL32R) [3**SOFY Comfort Nite Cottony Soft Night Use Slim Sanitary Pad 29cm with Wing 16 Pcs x 2 Packs**Sofy**$6.79**4.4★15 rev](https://www.amazon.sg/dp/B07LGTKRJK) [4**Kotex Soft & Smooth Overnight Slim Pad 35Cm 360 Protection Wing (For Heavy Flow) 16S**Kotex**$4.83**4.9★19 rev](https://www.amazon.sg/dp/B0741C3YL7) [5**Kotex Luxe Ultra Thin Regular Wing 23Cm 16S**Kotex**$4.66**4.6★21 rev](https://www.amazon.sg/dp/B071L7TQC9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kotex Luxe Pads Ultrathin Wing Overnight 28cm Twin Pack (28 Pieces)**Kotex**$5.97**2 rev1y ago](https://www.amazon.sg/dp/B0F9Y3TSZR) [**SOFY Hadaomoi Night Use Ultra Slim Sanitary Pad 29cm with Wing 12 Pcs**unicharm**$7.23**2 rev1y ago](https://www.amazon.sg/dp/B0B1B6Y26B) [**SOFY Hadaomoi Anti-Bacterial Night Ultra Slim**Sofy**$5.82**2 rev3y ago](https://www.amazon.sg/dp/B0BMV4RM1F) [**Kotex Luxe Ultrathin Day Wing Sanitary Pads 23cm Twin Pack 32 count**Kotex**$8.11**4 rev5y ago](https://www.amazon.sg/dp/B095DCBD79) [![Sofy Comfort Nite Cottony Soft (Body Fit) Slim Sanitary Pad with Wing 42.5cm 8pcs (Twin Pack) [Packaging may vary]](https://m.media-amazon.com/images/I/51iuR2iOg7L.jpg)**Sofy Comfort Nite Cottony Soft (Body Fit) Slim Sanitary Pad with Wing 42.5cm 8pcs (Twin Pack) \[Packaging may vary\]**Sofy**$5.23**15 rev5y ago](https://www.amazon.sg/dp/B07LGTBBJ7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sofy Comfort Nite Longest Cottony Soft Motion Fit Anti-Back Leakage Sanitary Pad Night Wing 42.5Cm (For Heavy Flow) 8S**Sofy**$3.62**5.0★**▲ 140%**](https://www.amazon.sg/dp/B07LGKBXFY) [**SOFY Comfort Nite Cottony Soft Night Use Slim Sanitary Pad 29cm with Wing 16 Pcs x 2 Packs**Sofy**$6.79**4.4★**▲ 122%**](https://www.amazon.sg/dp/B07LGTKRJK) [**SOFY Hadaomoi Anti-Bacterial Night Ultra Slim**Sofy**$5.82**4.4★**▲ 112%**](https://www.amazon.sg/dp/B0BMV4RM1F) [**Sofy Extra Dry Day Slim Wing 23Cm 20S**Sofy**$3.70**5.0★**▲ 59%**](https://www.amazon.sg/dp/B07287RS82) [**Sofy Comfort Nite Longest Anti-Bacterial Odor Care Motion Fit Anti-Back Leakage Sanitary Pad Night Wing 42.5Cm (For Heavy Flow) 8S**Sofy**$3.42**5.0★**▲ 59%**](https://www.amazon.sg/dp/B07WZ9TMKD)
**~~View all trending →~~**
## **What buyers say about sanitary pads**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**100%
*“Worth it”*
## **Common questions**
- **Is sanitary pads profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 28 tracked products. 90-day search growth is +7.4%. Flapen's verdict: Skip it (37/100).
- **How competitive is the sanitary pads niche?**
- 7 brands and 11 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 96% of demand.
- **What does it cost to enter the sanitary pads niche?**
- Listings span $3.02–$19.61; the average listing price is $6.19 (sweet spot $15–$100). The average incumbent carries 346 reviews — the moat a new listing must climb.
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