---
title: "Psyllium Husk — $17K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/psyllium-husk"
last_updated: "2026-08-06T06:54:12.556Z"
locale: en
meta:
description: "Niche score 47/100 · $17K/yr market · 14K searches/yr · $22.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $17K/yr market · 14K searches/yr · $22.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Psyllium Husk — $17K/yr Amazon SG Niche (2026) - Flapen"
---
# **psyllium husk**
**Skip it**
A small market ($17K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 63Conversion 64Competition 29Returns 100Price range 83Avg price 93Brand share 6Review moat 23Quality gap 55
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.17**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.31–$29.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+40.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****6,788.57**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$17K**
$17K/yr · 14K searches
According to Flapen's Amazon Singapore niche tracking, psyllium husk is a $17K/yr Amazon Singapore market (14K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **psyllium husk market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$22K–$28K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#99**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **7%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **94 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**0%**
- Now Foods71% - viva naturals9% - Simply Natural9% - Honest to Goodness5% - ORGANIC INDIA4% - BioFinest2%
## **Demand**
Weekly Amazon search volume, last 47 weeks — +40.5% search growth over the last 90 days.
600400Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/psyllium-husk/trend)
## **Top psyllium husk search terms**
- **psyllium husk**10K/yr+35.0%5.6% conv. - **psyllium husk powder**2K/yr+61.2%7.1% conv. - **psyllium**743/yr+53.1%5.7% conv. - **psyllium husks**466/yr+58.9%1.4% conv. [**All search terms **](https://flapen.com/research/sg/health-household-and-personal-care/psyllium-husk/search-terms)
## **Top psyllium husk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$3K30%$5K40%$7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Now Foods Psyllium Husk Powder 680g**Now Foods**$28.39**4.5★21,455 rev](https://www.amazon.sg/dp/B002RWUNYM) [2**NOW Supplements Psyllium Husk Caps 500 mg Non-GMO Project Verified Natural Soluble Fiber Intestinal Health 500 Veg Capsules**Now Foods**$26.63**4.6★14,183 rev](https://www.amazon.sg/dp/B0013OW2KS) [3**NOW Supplements Whole Psyllium Husks Non-GMO Project Verified Soluble Fiber 16-Ounce**Now Foods**$21.35**4.6★8,533 rev](https://www.amazon.sg/dp/B000N7DP6G) [4**Viva Naturals Organic Psyllium Husk Powder 24 oz - Finely Ground Unflavored Plant Based Superfood - Good Source of Fiber for Gluten-Free Baking Juices & Smoothies - Certified Vegan Keto and Paleo**viva naturals**$29.60**4.4★14,025 rev](https://www.amazon.sg/dp/B011QGTRG4) [5**Simply Natural Natural Psyllium Husk India 250g**Simply Natural**$15.36**0.0★0 rev](https://www.amazon.sg/dp/B087GQ774V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BioFinest Psyllium Husk Capsules 1500mg 120 Count Fiber Supplement Cholesterol Management**BioFinest**$19.84**2 rev5mo ago](https://www.amazon.sg/dp/B0GLPCJW6J) [**Honest To Goodness Organic Psyllium Husks 200g (1 pack)**Honest to Goodness**$14.39**96 rev3y ago](https://www.amazon.sg/dp/B07H4WFVNG) [**NOW Foods Psyllium Husk Caps 700 mg Apple Pectin Enhances Digestive Vegan 180-360 Veg Capsules 90-180 Servings**Now Foods**$29.15**2,101 rev3y ago](https://www.amazon.sg/dp/B0828ZC4C1) [**Simply Natural Natural Psyllium Husk India 250g**Simply Natural**$15.36**0 rev6y ago](https://www.amazon.sg/dp/B087GQ774V) [**Viva Naturals Organic Psyllium Husk Powder 24 oz - Finely Ground Unflavored Plant Based Superfood - Good Source of Fiber for Gluten-Free Baking Juices & Smoothies - Certified Vegan Keto and Paleo**viva naturals**$29.60**14,025 rev10y ago](https://www.amazon.sg/dp/B011QGTRG4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BioFinest Psyllium Husk Capsules 1500mg 120 Count Fiber Supplement Cholesterol Management**BioFinest**$19.84**3.0★**▲ 36%**](https://www.amazon.sg/dp/B0GLPCJW6J) [**NOW Supplements Whole Psyllium Husks Non-GMO Project Verified Soluble Fiber 16-Ounce**Now Foods**$21.35**4.6★**▲ 34%**](https://www.amazon.sg/dp/B000N7DP6G) [**Now Foods Certified Organic Psyllium Husk Powder 340 Grams**Now Foods**$20.13**4.5★**▲ 27%**](https://www.amazon.sg/dp/B002N0OFEM) [**NOW Supplements Whole Psyllium Husks Certified Organic Non-GMO Project Verified Soluble Fiber 12-Ounce**Now Foods**$21.45**4.6★**▲ 27%**](https://www.amazon.sg/dp/B002N0H38C) [**Organic India Whole Husk Psyllium 12 Oz**ORGANIC INDIA**$28.49**4.6★**▲ 17%**](https://www.amazon.sg/dp/B00J4YVA8O)
**~~View all trending →~~**
## **What buyers say about psyllium husk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Solubility**100%
*“Powder is easily distributed in water”*
### **What buyers complain about **
**Jamming/Clogging**100%
*“Can clog alot of pipe”*
## **Common questions**
- **Is psyllium husk profitable to sell on Amazon Singapore?**
- The niche generates $17K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +40.5%. Flapen's verdict: Skip it (47/100).
- **How competitive is the psyllium husk niche?**
- 6 brands and 17 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in psyllium husk?**
- Top complaints mined from reviews: Jamming/Clogging. The return rate is 0.0%.
- **What does it cost to enter the psyllium husk niche?**
- Listings span $12.31–$29.60; the average listing price is $22.17 (sweet spot $15–$100). The average incumbent carries 6,789 reviews — the moat a new listing must climb.
## **Related niches in Health, Household and Personal Care**
- 47 [**floss**](https://flapen.com/research/sg/health-household-and-personal-care/floss)$11K/yr-5.5%**Skip it**- 47 [**nmn**](https://flapen.com/research/sg/health-household-and-personal-care/nmn)$13K/yr+3.0%**Skip it**- 47 [**electric toothbrush**](https://flapen.com/research/sg/health-household-and-personal-care/electric-toothbrush)$98K/yr+35.9%**Skip it**- 47 [**creatine**](https://flapen.com/research/sg/health-household-and-personal-care/creatine)$89K/yr+4.3%**Skip it**- 47 [**magnesium**](https://flapen.com/research/sg/health-household-and-personal-care/magnesium)$8K/yr+6.2%**Skip it**- 47 [**zinc**](https://flapen.com/research/sg/health-household-and-personal-care/zinc)$14K/yr+10.6%**Skip it**[**All Health, Household and Personal Care niches **](https://flapen.com/research/sg/health-household-and-personal-care)