---
title: "Protein Bar — $52K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/protein-bar"
last_updated: "2026-08-06T21:32:12.982Z"
locale: en
meta:
description: "Niche score 48/100 · $52K/yr market · 60K searches/yr · $29.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $52K/yr market · 60K searches/yr · $29.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Protein Bar — $52K/yr Amazon SG Niche (2026) - Flapen"
---
# **protein bar**
**Skip it**
A small market ($52K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 39Conversion 36Competition 66Returns 100Price range 80Avg price 95Brand share 14Review moat 24Quality gap 55
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$29.65**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.17–$56.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+10.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,977.26**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$52K**
$52K/yr · 60K searches
According to Flapen's Amazon Singapore niche tracking, protein bar is a $52K/yr Amazon Singapore market (60K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein bar market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$148K–$178K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **39%**
- **Out of stock**
- **14.7%**
- **Avg brand age**
- **98 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 87%
**Open market**
**4%**
- Quest53% - Pure Protein26% - Nature Valley8% - BSN6% - ALOHA2% - RXBAR2% - Open — no brand owns it (3 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — +10.8% search growth over the last 90 days.
5K4KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/protein-bar/trend)
## **Top protein bar search terms**
- **protein bar**38K/yr+0.8%2.3% conv. - **quest**9K/yr+82.4%4.1% conv. - **quest protein bar**9K/yr+5.8%5.7% conv. - **protein bars**4K/yr+11.8%2.1% conv. [**All search terms **](https://flapen.com/research/sg/health-household-and-personal-care/protein-bar/search-terms)
## **Top protein bar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$5K15%$8K20%$10K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pure Protein Bars High Protein Nutritious Snacks to Support Energy Low Sugar Gluten Free Chocolate Deluxe 1.76 oz. 12 Count(Pack of 1) (Packaging may vary)**Pure Protein**$22.16**4.5★15,087 rev](https://www.amazon.sg/dp/B00MNXGSAI) [2**Quest Chocolate Peanut Butter Protein Nutrition Quest Bar 60 grams (Pack of 12)**Quest**$33.18**4.4★5,324 rev](https://www.amazon.sg/dp/B00U3RGQK8) [3**Quest Nutrition- High Protein Low Carb Gluten Free Keto Friendly 12-2.2 ounce assorted flavors variety Pack**Quest**$32.50**4.3★11,048 rev](https://www.amazon.sg/dp/B07J2MM23Z) [4**Quest Protein Bar Chocolate Brownie 60g 12 count**Quest**$34.06**4.4★6,612 rev](https://www.amazon.sg/dp/B0057RWSZQ) [5**Quest Nutrition QuestBar Cookies and Cream 60g (Pack of 12)**Quest**$31.23**4.5★21 rev](https://www.amazon.sg/dp/B00I0DI0Z6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nature Valley Gluten Free Protein Salted Caramel Nut Chewy Bars**Nature Valley**$6.87**259 rev2y ago](https://www.amazon.sg/dp/B0847P1ZJV) [**Nature Valley Protein Peanut And Chocolate Bar 4 x 40g**Nature Valley**$6.64**198 rev2y ago](https://www.amazon.sg/dp/B0847NLD97) [**RXBAR Protein Bars Protein Snack Snack Bars Chocolate Sea Salt 18.3oz Box (10 Bars)**RXBAR**$27.24**884 rev2y ago](https://www.amazon.sg/dp/B07GX1MDWW) [**Quest Cookies and Cream Nutrition Hero Bar (12 Pieces)**Quest**$29.98**3,634 rev3y ago](https://www.amazon.sg/dp/B092CRNT6M) [**think! Protein Bars High Protein Snacks Gluten Free Sugar Free Energy Bar with Whey Protein Isolate Brownie Crunch Nutrition Bars without Artificial Sweeteners 2.1 Oz (12 Count)**thinkThin**$32.00**1,147 rev4y ago](https://www.amazon.sg/dp/B0B17P5N3D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Quest Nutrition- High Protein Low Carb Gluten Free Keto Friendly 12-2.2 ounce assorted flavors variety Pack**Quest**$32.50**4.3★**▲ 223%**](https://www.amazon.sg/dp/B07J2MM23Z) [**Pure Protein Bars High Protein Nutritious Snacks to Support Energy Low Sugar Gluten Free Brookie 1.76oz 12 Count (Packaging May Vary)**Pure Protein**$23.68**4.3★**▲ 110%**](https://www.amazon.sg/dp/B0F1T8TMYN) [**Quest Chocolate Peanut Butter Protein Nutrition Quest Bar 60 grams (Pack of 12)**Quest**$33.18**4.4★**▲ 65%**](https://www.amazon.sg/dp/B00U3RGQK8) [**Quest Birthday Cake Protein Nutrition Quest Bar 60 grams (Pack of 12)**Quest**$39.62**4.6★**▲ 43%**](https://www.amazon.sg/dp/B0764FYSNF) [**Pure Protein Bars High Protein Nutritious Snacks to Support Energy Low Sugar Gluten Free Chocolate Deluxe 1.76 oz. 12 Count(Pack of 1) (Packaging may vary)**Pure Protein**$22.16**4.5★**▲ 33%**](https://www.amazon.sg/dp/B00MNXGSAI)
**~~View all trending →~~**
## **What buyers say about protein bar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“Product itself is good as it was my 2nd time buying”*
**Taste-Overall**28%
*“Taste is ok”*
**Flavor**11%
*“Great Quest Cookie Flavor”*
### **What buyers complain about **
**Value For Money**25%
*“Crazy pricing”*
**Nutritional Content**17%
*“The only drawback is the extremely high level of saturated fat so I only eat one once a week”*
## **Common questions**
- **Is protein bar profitable to sell on Amazon Singapore?**
- The niche generates $52K/yr across 31 tracked products. 90-day search growth is +10.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the protein bar niche?**
- 9 brands and 11 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in protein bar?**
- Top complaints mined from reviews: Value For Money, Nutritional Content. The return rate is 0.0%.
- **What does it cost to enter the protein bar niche?**
- Listings span $5.17–$56.68; the average listing price is $29.65 (sweet spot $15–$100). The average incumbent carries 4,977 reviews — the moat a new listing must climb.
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