---
title: "Probiotics — $41K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/probiotics"
last_updated: "2026-08-07T08:52:27.765Z"
locale: en
meta:
description: "Niche score 50/100 · $41K/yr market · 23K searches/yr · $28.81 avg price. A small market ($41K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $41K/yr market · 23K searches/yr · $28.81 avg price. A small market ($41K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Probiotics — $41K/yr Amazon SG Niche (2026) - Flapen"
---
# **probiotics**
**Worth a look**
Shows low returns (0.0%), but a small market ($41K/yr) keeps it on the watch list.
Market size 10Growth 23Conversion 68Competition 64Returns 100Price range 84Avg price 95Brand share 62Review moat 24Quality gap 22
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$28.81**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.60–$65.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****6,147.85**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-3.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$41K**
$41K/yr · 23K searches
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, probiotics is a $41K/yr Amazon Singapore market (23K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **probiotics market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$43K–$58K**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#308**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **30%**
- **Out of stock**
- **15.4%**
- **Avg brand age**
- **93 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **—flat
**Sellers**
**23**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 86%
**Open market**
**26%**
- Now Foods22% - Carlyle15% - Garden of Life14% - Nano Singapore9% - Nature's Bounty8% - GDME6%
## **Demand**
Weekly Amazon search volume, last 47 weeks — -3.6% search growth over the last 90 days.
1K600Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/probiotics/trend)
## **Top probiotics products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$3K12%$5K16%$7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Probiotics 50 Billion CFUs | 120 Capsules | with Prebiotics for Women & Men | Non-GMO & Gluten Free Supplement | by Carlyle**Carlyle**$27.30**4.6★1,528 rev](https://www.amazon.sg/dp/B08777D2SZ) [2**NOW Supplements Probiotic-10 25 Billion with 10 Probiotic Strains Dairy Soy and Gluten Free Strain Verified 100 Veg Capsules**Now Foods**$26.72**4.7★7,437 rev](https://www.amazon.sg/dp/B00L1GHMN0) [3**Garden of Life Once Daily Dr. Formulated Probiotics for Women 50 Billion CFU 16 Probiotic Strains with Organic Prebiotics for Digestive Vaginal & Immune Health Dairy Free Shelf Stable 30 Capsules**Garden of Life**$33.99**4.6★57,634 rev](https://www.amazon.sg/dp/B00Y8MP4G6) [4**Natures Bounty Acidophilus Probiotic Daily Probiotic Supplement Supports Digestive Health 1 Pack 120 Tablets**Nature's Bounty**$18.18**4.6★36,329 rev](https://www.amazon.sg/dp/B0014CVXMW) [5**PROBIOTIC 40 Billion CFU with Advance WecPro Technology - Digestive Health | Diet Detox | Immunity | Cleanse | Eczema**Nano Singapore**$23.98**4.9★20 rev](https://www.amazon.sg/dp/B07YPZZVH4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Probiotic 85 Billion CFU Digestive & Immune Support Supplement with 15 Probiotic Strains + 3 Prebiotics Advanced Micro-Encapsulation 60 CT**Nano Singapore**$48.37**3 rev1y ago](https://www.amazon.sg/dp/B0FD3DVQTT) [**NUTRABLISS BY WATSONS Advanced Probiotics + Prebiotics Sachet (Fridge Free + Gastrointestinal System And Enhance Immunity) 3g X 30s**NUTRABLISS BY WATSONS**$31.06**0 rev3y ago](https://www.amazon.sg/dp/B0BYCFC8WN) [**GDME Probiotic Capsules 60 Capsules 120 Billion CFU 18 Strains Contains 3 Prebiotics for Men & Women Once Daily Probiotic Dietary Supplement Boosts Digestive and Immune Health**GDME**$9.73**3 rev4y ago](https://www.amazon.sg/dp/B0B68DTFYP) [**GDME Womens Probiotics 90 Tablets 90 Billion CFU 18 Strains Contains Organic Prebiotic Cranberry Probiotic Supplement for Digestion Immunity Womens Health Soy Gluten Dairy Free**GDME**$10.34**14 rev4y ago](https://www.amazon.sg/dp/B09WYL2P86) [**Prebiotic with Probiotics 15B CFU - Allergen Free Promotes Gut Health and Support Immunity**Nano Singapore**$16.98**16 rev4y ago](https://www.amazon.sg/dp/B09V2H2Q54)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Puritans Pride Probiotic Supplement Acidophilus 250 Count**Puritan's Pride**$13.79**4.6★**▲ 275%**](https://www.amazon.sg/dp/B004R68ZQ4) [**Swisse Ultibiotics Daily Digestive Probiotic 30 Caps 1 grams**Swisse**$36.54**5.0★**▲ 235%**](https://www.amazon.sg/dp/B07VNDPPNJ) [**NOW Supplements Probiotic-10 50 Billion with 10 Probiotic Strains Strain Verified 50 Veg Capsules**Now Foods**$34.03**4.6★**▲ 172%**](https://www.amazon.sg/dp/B0031RJXCK) [**Life-Space Probiotic for Women - Supports Vaginal Health Microflora and pH for BV and Yeast and Urinary Health - 6.3 Billion CFU - 60 Capsules**Life-Space**$28.40**4.6★**▲ 108%**](https://www.amazon.sg/dp/B07NKBX6P8) [**Swanson Dr. Stephen Langers Ultimate 16 Strain Probioticwith Fos 3.2 Billion Cfu 60 Vegan Caps Better Digestive Colon Health Immune & Positive Mental**Swanson**$22.47**4.7★**▲ 82%**](https://www.amazon.sg/dp/B076SNX1KH)
**~~View all trending →~~**
## **What buyers say about probiotics**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Regulates Digestion**33%
*“it help digestive system”*
**Quality-Overall**28%
*“Great product”*
**Efficiency**17%
*“Works well for minor cases”*
**Nutritional Content**11%
*“Great probiotics, highly recommended”*
**Value For Money**11%
*“Good value for money”*
## **Common questions**
- **Is probiotics profitable to sell on Amazon Singapore?**
- The niche generates $41K/yr across 33 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the probiotics niche?**
- 19 brands and 23 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 68% of demand.
- **What does it cost to enter the probiotics niche?**
- Listings span $6.60–$65.88; the average listing price is $28.81 (sweet spot $15–$100). The average incumbent carries 6,148 reviews — the moat a new listing must climb.
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