---
title: "Preparation H — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/preparation-h"
last_updated: "2026-08-08T07:01:07.481Z"
locale: en
meta:
description: "Niche score 27/100 · $0/yr market · 3K searches/yr · $32.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 27/100 · $0/yr market · 3K searches/yr · $32.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Preparation H — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **preparation h**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 26Conversion 0Competition 0Returns 100Price range 93Avg price 95Brand share 0Review moat 25Quality gap 25
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$32.95**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.47–$68.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+0.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,662.75**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$0**
$0/yr · 3K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, preparation h is a $0/yr Amazon Singapore market (3K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 27/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **preparation h market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$3K–$8K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **14.0%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**13**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Preparation H76% - Anusol12% - Hiruscar12%
## **Demand**
Weekly Amazon search volume, last 44 weeks — +0.8% search growth over the last 90 days.
9070Spike '25Black Friday '25Holiday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/preparation-h/trend)
## **Top preparation h search terms**
- **preparation h**1K/yr-8.8%4.6% conv. - **hemorrhoid cream**1K/yr+12.4%1.8% conv. - **preparation h clear gel**139/yr-78.1%0.0% conv. [**All search terms **](https://flapen.com/research/sg/health-household-and-personal-care/preparation-h/search-terms)
## **Top preparation h products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$040%$060%$080%$01101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PREPARATION H Hemorrhoid Symptom Treatment Cream Multi-Symptom Pain Relief with Aloe Tube (1.8 Ounce)**Preparation H**$30.69**4.6★14,098 rev](https://www.amazon.sg/dp/B07PNNS3MF) [2**Preparation Hemorrhoid Symptom Treatment Suppositories (Pack of 1) 48 Count**Preparation H**$68.00**4.6★4,028 rev](https://www.amazon.sg/dp/B0753B3BK5) [3**Anusol Natural Cream 30g**Anusol**$13.47**4.5★521 rev](https://www.amazon.sg/dp/B0BN5V58W4) [4**HIRUDOID CREAM 40G white**Hiruscar**$19.63**4.7★4 rev](https://www.amazon.sg/dp/B071L9Z978)
### **Newest**
by launch date
[**Anusol Natural Cream 30g**Anusol**$13.47**521 rev8mo ago](https://www.amazon.sg/dp/B0BN5V58W4) [**PREPARATION H Hemorrhoid Symptom Treatment Cream Multi-Symptom Pain Relief with Aloe Tube (1.8 Ounce)**Preparation H**$30.69**14,098 rev7y ago](https://www.amazon.sg/dp/B07PNNS3MF) [**HIRUDOID CREAM 40G white**Hiruscar**$19.63**4 rev7y ago](https://www.amazon.sg/dp/B071L9Z978) [**Preparation Hemorrhoid Symptom Treatment Suppositories (Pack of 1) 48 Count**Preparation H**$68.00**4,028 rev8y ago](https://www.amazon.sg/dp/B0753B3BK5)
### **Trending**
90-day click momentum
[**Preparation Hemorrhoid Symptom Treatment Suppositories (Pack of 1) 48 Count**Preparation H**$68.00**4.6★**▲ 28%**](https://www.amazon.sg/dp/B0753B3BK5) [**HIRUDOID CREAM 40G white**Hiruscar**$19.63**4.7★**▲ 26%**](https://www.amazon.sg/dp/B071L9Z978) [**Anusol Natural Cream 30g**Anusol**$13.47**4.5★**— 1%**](https://www.amazon.sg/dp/B0BN5V58W4) [**PREPARATION H Hemorrhoid Symptom Treatment Cream Multi-Symptom Pain Relief with Aloe Tube (1.8 Ounce)**Preparation H**$30.69**4.6★**— 9%**](https://www.amazon.sg/dp/B07PNNS3MF)
## **Common questions**
- **Is preparation h profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 4 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.8%. Flapen's verdict: Skip it (27/100).
- **How competitive is the preparation h niche?**
- 3 brands and 13 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the preparation h niche?**
- Listings span $13.47–$68.00; the average listing price is $32.95 (sweet spot $15–$100). The average incumbent carries 4,663 reviews — the moat a new listing must climb.
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