[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-sg-health-household-and-personal-care-philips-sonicare-brush-head":3,"research-sidebar-rollups":367},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":46,"baselines":82,"demand":86,"seasonality":220,"brandShare":221,"products":235,"feedback":303,"searchTerms":320,"related":335,"lastUpdated":35},"ffc9582b-7051-466d-ae55-d253d57c593a","sg",{"flag":5,"name":7,"currency":8},"Singapore","SGD",{"nodeId":10,"label":11,"slug":12,"href":13},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":30,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":33,"href":34,"leafCategoryName":11,"scrapedAt":35,"brandCount":36,"brandCountYearAgo":37,"sellerCount":36,"signals":38,"avgBsr":39,"pageQuality":30,"unitsSoldMin":40,"unitsSoldAvgMin":30,"unitsSoldAvgMax":41,"revenueMin":42,"revenueMax":43,"avgBrandAgeMonths":44,"avgSellerAgeDays":30,"top20ClickShare":21,"top20BrandShare":21,"primePct":21,"oosRate":45},15078,4402,1.0446,-0.0626,0.0833,0.7972,1,4.64,1293,41.12,14.79,56.95,7,500,0.1429,0,2,"philips sonicare brush head","philips-sonicare-brush-head","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fphilips-sonicare-brush-head","2026-07-24T06:24:17.36713+00:00",4,5,[],26,250,100,10280,20560,65,0.1563,{"score":47,"verdict":48,"components":49},39,"skip",[50,54,57,61,64,66,69,74,76,79],{"key":51,"score":36,"weight":52,"raw":53},"marketSize",0.15,15078.15,{"key":55,"score":56,"weight":52,"raw":18},"growth",22,{"key":58,"score":59,"weight":60,"raw":19},"conversion",80,0.1,{"key":62,"score":63,"weight":52,"raw":20},"competition",17,{"key":65,"score":30,"weight":60,"raw":21},"brandShare",{"key":67,"score":68,"weight":60,"raw":22},"qualityGap",23,{"key":70,"score":71,"weight":72,"raw":73},"reviewMoat",55,0.05,1293.14,{"key":75,"score":41,"weight":60,"raw":30},"returns",{"key":77,"score":78,"weight":72,"raw":24},"avgPrice",95,{"key":80,"score":78,"weight":72,"raw":81},"priceRange",0.9950189753320683,{"avgRating":83,"medianPrice":84,"medianReturnRate":30,"nichesTracked":85},4.47,30,1590,{"points":87,"droppedPartialWeek":219},[88,91,94,97,100,103,105,108,111,114,117,120,123,126,129,132,135,138,141,144,146,148,151,154,157,160,162,165,168,171,174,177,180,183,186,189,192,195,198,201,204,206,209,212,215,217],{"week":89,"volume":90},"2025-08-31",69,{"week":92,"volume":93},"2025-09-07",93,{"week":95,"volume":96},"2025-09-14",94,{"week":98,"volume":99},"2025-09-21",78,{"week":101,"volume":102},"2025-09-28",57,{"week":104,"volume":102},"2025-10-05",{"week":106,"volume":107},"2025-10-12",166,{"week":109,"volume":110},"2025-10-19",116,{"week":112,"volume":113},"2025-10-26",43,{"week":115,"volume":116},"2025-11-02",53,{"week":118,"volume":119},"2025-11-09",54,{"week":121,"volume":122},"2025-11-16",129,{"week":124,"volume":125},"2025-11-23",266,{"week":127,"volume":128},"2025-11-30",236,{"week":130,"volume":131},"2025-12-07",81,{"week":133,"volume":134},"2025-12-14",72,{"week":136,"volume":137},"2025-12-21",45,{"week":139,"volume":140},"2025-12-28",29,{"week":142,"volume":143},"2026-01-04",99,{"week":145,"volume":134},"2026-01-11",{"week":147,"volume":44},"2026-01-18",{"week":149,"volume":150},"2026-01-25",64,{"week":152,"volume":153},"2026-02-01",75,{"week":155,"volume":156},"2026-02-08",68,{"week":158,"volume":159},"2026-02-15",46,{"week":161,"volume":134},"2026-02-22",{"week":163,"volume":164},"2026-03-01",71,{"week":166,"volume":167},"2026-03-08",118,{"week":169,"volume":170},"2026-03-15",84,{"week":172,"volume":173},"2026-03-22",89,{"week":175,"volume":176},"2026-03-29",58,{"week":178,"volume":179},"2026-04-05",87,{"week":181,"volume":182},"2026-04-12",101,{"week":184,"volume":185},"2026-04-19",90,{"week":187,"volume":188},"2026-04-26",59,{"week":190,"volume":191},"2026-05-03",114,{"week":193,"volume":194},"2026-05-10",110,{"week":196,"volume":197},"2026-05-17",107,{"week":199,"volume":200},"2026-05-24",96,{"week":202,"volume":203},"2026-05-31",61,{"week":205,"volume":164},"2026-06-07",{"week":207,"volume":208},"2026-06-14",48,{"week":210,"volume":211},"2026-06-21",35,{"week":213,"volume":214},"2026-06-28",139,{"week":216,"volume":159},"2026-07-05",{"week":218,"volume":208},"2026-07-19",false,null,{"top":222,"otherBrandCount":30,"otherClickShare":30},[223,226,229,232],{"brand":224,"clickShare":225},"Philips",0.5455,{"brand":227,"clickShare":228},"Voguish",0.2378,{"brand":230,"clickShare":231},"Philips Sonicare",0.1189,{"brand":233,"clickShare":234},"Futulkyus",0.0979,[236,245,256,266,276,283,293],{"asin":237,"title":238,"brand":227,"imageUrl":239,"price":25,"rating":240,"reviews":241,"clickShare90":228,"clickShare360":242,"launchDate":243,"amazonUrl":244},"B0FYFTCGWW","Replacement Toothbrush Heads Compatible with Philips Sonicare Click-on Electric Toothbrush Handles 8 Pack Replacement Heads for Philips Sonicare C1 C2 G2 5100 6100 Brush","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F413wN50PTuL.jpg",4.5,675,0.0769,"2023-07-03","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0FYFTCGWW",{"asin":246,"title":247,"brand":224,"imageUrl":248,"price":249,"rating":250,"reviews":251,"clickShare90":252,"clickShare360":253,"launchDate":254,"amazonUrl":255},"B0DHZQT5CD","Philips Sonicare A3 Premium All-in-One Original Replacement Brush Heads White Pack of 4 HX9094\u002F87","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41IyUrXPqaL.jpg",44.46,4.7,840,0.1748,0.2058,"2025-02-25","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DHZQT5CD",{"asin":257,"title":258,"brand":224,"imageUrl":259,"price":260,"rating":250,"reviews":261,"clickShare90":262,"clickShare360":263,"launchDate":264,"amazonUrl":265},"B0DHZRH11V","Philips Sonicare HX9094\u002F88 A3 Premium All-in-One Original Replacement Brush Heads Black Pack of 4","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31mOhDno9tL.jpg",49.71,343,0.1399,0.1788,"2025-02-20","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DHZRH11V",{"asin":267,"title":268,"brand":224,"imageUrl":269,"price":270,"rating":250,"reviews":271,"clickShare90":272,"clickShare360":273,"launchDate":274,"amazonUrl":275},"B0DJQP47JV","Philips Sonicare C3 Premium Plaque Defense Original Replacement Brush Heads White Pack of 4 HX9044\u002F87","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41XkRa-GweL.jpg",55.46,582,0.1259,0.0942,"2025-02-26","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DJQP47JV",{"asin":277,"title":278,"brand":230,"imageUrl":279,"price":26,"rating":250,"reviews":280,"clickShare90":231,"clickShare360":273,"launchDate":281,"amazonUrl":282},"B0FFM9YP9L","Philips Sonicare C2 Plaque Control - Genuine Replacement Electric Toothbrush Heads White 6 Pack Up to 18 Month Supply HX9026\u002F77","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41VRKUx7-PL.jpg",275,"2025-08-17","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0FFM9YP9L",{"asin":284,"title":285,"brand":224,"imageUrl":286,"price":287,"rating":288,"reviews":289,"clickShare90":290,"clickShare360":291,"launchDate":101,"amazonUrl":292},"B0FDBPC1MX","Philips Sonicare HX6056\u002F88 S2 Sensitive Original Replacement Brush Heads Black Pack of 6","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F518o44T1CoL.jpg",40.06,4.8,268,0.1049,0.2115,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0FDBPC1MX",{"asin":294,"title":295,"brand":233,"imageUrl":296,"price":297,"rating":298,"reviews":299,"clickShare90":234,"clickShare360":300,"launchDate":301,"amazonUrl":302},"B098N66SC2","Toothbrush Replacement Heads for Philips Sonicare ProtectiveClean DailyClean Electric Toothbrush Head 1 2 Series Plaque Control Gum 4100 5100 C1 C2 C3 G2 HX9023 Snap-on 10 Pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41G+FW0+rhL.jpg",26.43,4.4,6069,0.1385,"2021-07-05","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB098N66SC2",{"love":304,"hate":309,"returnReasons":310},[305],{"topic":306,"percentOfMentions":21,"verbatims":307},"Brush Quality",[308],"Feeling after brushing is fantastic",[],[311,314,316,318],{"reason":312,"pct":313},"Add-Ons\u002FAttachments",0.25,{"reason":315,"pct":313},"Functionality-Overall",{"reason":317,"pct":313},"Durability",{"reason":319,"pct":313},"Size-Overall",[321,325,330],{"term":32,"volume":322,"growthQoq":323,"conversionRate":324},2738,-0.1252,0.0224,{"term":326,"volume":327,"growthQoq":328,"conversionRate":329},"sonicare brush heads",1039,0.0735,0.0228,{"term":331,"volume":332,"growthQoq":333,"conversionRate":334},"philips toothbrush head",625,0.0256,0.0313,[336,342,347,352,357,362],{"title":337,"href":338,"score":339,"verdict":48,"marketSize":340,"growth90":341},"psyllium husk","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fpsyllium-husk",47,17093.22,0.4048,{"title":343,"href":344,"score":339,"verdict":48,"marketSize":345,"growth90":346},"creatine","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fcreatine",89264.67,0.0426,{"title":348,"href":349,"score":339,"verdict":48,"marketSize":350,"growth90":351},"floss","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Ffloss",10588.36,-0.0553,{"title":353,"href":354,"score":339,"verdict":48,"marketSize":355,"growth90":356},"nmn","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fnmn",12901.81,0.0303,{"title":358,"href":359,"score":339,"verdict":48,"marketSize":360,"growth90":361},"electric toothbrush","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Felectric-toothbrush",98387.71,0.3585,{"title":363,"href":364,"score":339,"verdict":48,"marketSize":365,"growth90":366},"magnesium","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fmagnesium",7737.14,0.0615,[368,375,378,385,392,398,405,412,418,424,430,437,444,451,457,463,469],{"nodeId":369,"label":370,"slug":371,"href":372,"nichesTracked":373,"marketSizeTotal":374},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":376,"marketSizeTotal":377},198,1732647,{"nodeId":379,"label":380,"slug":381,"href":382,"nichesTracked":383,"marketSizeTotal":384},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":386,"label":387,"slug":388,"href":389,"nichesTracked":390,"marketSizeTotal":391},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",214,1253894,{"nodeId":393,"label":394,"slug":395,"href":396,"nichesTracked":167,"marketSizeTotal":397},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",795398,{"nodeId":399,"label":400,"slug":401,"href":402,"nichesTracked":403,"marketSizeTotal":404},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",111,350309,{"nodeId":406,"label":407,"slug":408,"href":409,"nichesTracked":410,"marketSizeTotal":411},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",106,336014,{"nodeId":413,"label":414,"slug":415,"href":416,"nichesTracked":116,"marketSizeTotal":417},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",275185,{"nodeId":419,"label":420,"slug":421,"href":422,"nichesTracked":159,"marketSizeTotal":423},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",179532,{"nodeId":425,"label":426,"slug":427,"href":428,"nichesTracked":119,"marketSizeTotal":429},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",163274,{"nodeId":431,"label":432,"slug":433,"href":434,"nichesTracked":435,"marketSizeTotal":436},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",33,85608,{"nodeId":438,"label":439,"slug":440,"href":441,"nichesTracked":442,"marketSizeTotal":443},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",11,39729,{"nodeId":445,"label":446,"slug":447,"href":448,"nichesTracked":449,"marketSizeTotal":450},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",21,35899,{"nodeId":452,"label":453,"slug":454,"href":455,"nichesTracked":27,"marketSizeTotal":456},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",27257,{"nodeId":458,"label":459,"slug":460,"href":461,"nichesTracked":37,"marketSizeTotal":462},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",12593,{"nodeId":464,"label":465,"slug":466,"href":467,"nichesTracked":31,"marketSizeTotal":468},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",9490,{"nodeId":470,"label":471,"slug":472,"href":473,"nichesTracked":21,"marketSizeTotal":30},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else"]