---
title: "Philips Sonicare Brush Head — $15K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/philips-sonicare-brush-head"
last_updated: "2026-08-06T00:54:16.863Z"
locale: en
meta:
description: "Niche score 39/100 · $15K/yr market · 4K searches/yr · $41.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $15K/yr market · 4K searches/yr · $41.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Philips Sonicare Brush Head — $15K/yr Amazon SG Niche (2026) - Flapen"
---
# **philips sonicare brush head**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 4Growth 22Conversion 80Competition 17Returns 100Price range 95Avg price 95Brand share 0Review moat 55Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$41.12**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$14.79–$56.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,293.14**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$15K**
$15K/yr · 4K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, philips sonicare brush head is a $15K/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **philips sonicare brush head market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$10K–$21K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **14%**
- **Out of stock**
- **15.6%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Philips55% - Voguish24% - Philips Sonicare12% - Futulkyus10%
## **Demand**
Weekly Amazon search volume, last 46 weeks — -6.3% search growth over the last 90 days.
250150Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/philips-sonicare-brush-head/trend)
## **Top philips sonicare brush head search terms**
- **philips sonicare brush head**3K/yr-12.5%2.2% conv. - **sonicare brush heads**1K/yr+7.3%2.3% conv. - **philips toothbrush head**625/yr+2.6%3.1% conv. [**All search terms **](https://flapen.com/research/sg/health-household-and-personal-care/philips-sonicare-brush-head/search-terms)
## **Top philips sonicare brush head products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$3K30%$5K40%$6K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Replacement Toothbrush Heads Compatible with Philips Sonicare Click-on Electric Toothbrush Handles 8 Pack Replacement Heads for Philips Sonicare C1 C2 G2 5100 6100 Brush**Voguish**$14.79**4.5★675 rev](https://www.amazon.sg/dp/B0FYFTCGWW) [2**Philips Sonicare A3 Premium All-in-One Original Replacement Brush Heads White Pack of 4 HX9094/87**Philips**$44.46**4.7★840 rev](https://www.amazon.sg/dp/B0DHZQT5CD) [3**Philips Sonicare HX9094/88 A3 Premium All-in-One Original Replacement Brush Heads Black Pack of 4**Philips**$49.71**4.7★343 rev](https://www.amazon.sg/dp/B0DHZRH11V) [4**Philips Sonicare C3 Premium Plaque Defense Original Replacement Brush Heads White Pack of 4 HX9044/87**Philips**$55.46**4.7★582 rev](https://www.amazon.sg/dp/B0DJQP47JV) [5**Philips Sonicare C2 Plaque Control - Genuine Replacement Electric Toothbrush Heads White 6 Pack Up to 18 Month Supply HX9026/77**Philips Sonicare**$56.95**4.7★275 rev](https://www.amazon.sg/dp/B0FFM9YP9L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Philips Sonicare HX6056/88 S2 Sensitive Original Replacement Brush Heads Black Pack of 6**Philips**$40.06**268 rev9mo ago](https://www.amazon.sg/dp/B0FDBPC1MX) [**Philips Sonicare C2 Plaque Control - Genuine Replacement Electric Toothbrush Heads White 6 Pack Up to 18 Month Supply HX9026/77**Philips Sonicare**$56.95**275 rev11mo ago](https://www.amazon.sg/dp/B0FFM9YP9L) [**Philips Sonicare C3 Premium Plaque Defense Original Replacement Brush Heads White Pack of 4 HX9044/87**Philips**$55.46**582 rev1y ago](https://www.amazon.sg/dp/B0DJQP47JV) [**Philips Sonicare A3 Premium All-in-One Original Replacement Brush Heads White Pack of 4 HX9094/87**Philips**$44.46**840 rev1y ago](https://www.amazon.sg/dp/B0DHZQT5CD) [**Philips Sonicare HX9094/88 A3 Premium All-in-One Original Replacement Brush Heads Black Pack of 4**Philips**$49.71**343 rev1y ago](https://www.amazon.sg/dp/B0DHZRH11V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Replacement Toothbrush Heads Compatible with Philips Sonicare Click-on Electric Toothbrush Handles 8 Pack Replacement Heads for Philips Sonicare C1 C2 G2 5100 6100 Brush**Voguish**$14.79**4.5★**▲ 209%**](https://www.amazon.sg/dp/B0FYFTCGWW) [**Philips Sonicare C3 Premium Plaque Defense Original Replacement Brush Heads White Pack of 4 HX9044/87**Philips**$55.46**4.7★**▲ 34%**](https://www.amazon.sg/dp/B0DJQP47JV) [**Philips Sonicare C2 Plaque Control - Genuine Replacement Electric Toothbrush Heads White 6 Pack Up to 18 Month Supply HX9026/77**Philips Sonicare**$56.95**4.7★**▲ 26%**](https://www.amazon.sg/dp/B0FFM9YP9L) [**Philips Sonicare A3 Premium All-in-One Original Replacement Brush Heads White Pack of 4 HX9094/87**Philips**$44.46**4.7★**▼ 15%**](https://www.amazon.sg/dp/B0DHZQT5CD) [**Philips Sonicare HX9094/88 A3 Premium All-in-One Original Replacement Brush Heads Black Pack of 4**Philips**$49.71**4.7★**▼ 22%**](https://www.amazon.sg/dp/B0DHZRH11V)
**~~View all trending →~~**
## **What buyers say about philips sonicare brush head**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brush Quality**100%
*“Feeling after brushing is fantastic”*
### **Top return reasons **
**Add-Ons/Attachments**25%
**Functionality-Overall**25%
**Durability**25%
**Size-Overall**25%
## **Common questions**
- **Is philips sonicare brush head profitable to sell on Amazon Singapore?**
- The niche generates $15K/yr across 7 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Skip it (39/100).
- **How competitive is the philips sonicare brush head niche?**
- 4 brands and 4 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the philips sonicare brush head niche?**
- Listings span $14.79–$56.95; the average listing price is $41.12 (sweet spot $15–$100). The average incumbent carries 1,293 reviews — the moat a new listing must climb.
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