[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-sg-health-household-and-personal-care-pea-protein":123},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",198,1732647,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",214,1253894,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",118,795398,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",111,350309,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",106,336014,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",53,275185,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",46,179532,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",54,163274,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",33,85608,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",11,39729,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",21,35899,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",7,27257,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",5,12593,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",2,9490,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else",1,0,{"amazonNicheId":124,"marketplaceFlag":125,"country":126,"category":129,"niche":130,"verdict":160,"baselines":198,"demand":202,"seasonality":328,"brandShare":329,"products":351,"feedback":507,"searchTerms":515,"related":534,"lastUpdated":149},"2092f587-6868-4f37-9836-b984d1f27d6c","sg",{"flag":125,"name":127,"currency":128},"Singapore","SGD",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":131,"searchVolume":132,"growth360":133,"growth90":134,"searchConversion":135,"top5ClickShare":136,"top5BrandShare":137,"avgRating":138,"avgReviewCount":139,"avgPrice":140,"priceMin":141,"priceMax":142,"productCount":143,"unitsSoldMax":144,"sponsoredPct":145,"returnRate":122,"successfulLaunches360":122,"newProducts360":122,"amazonNicheId":124,"title":146,"slug":147,"href":148,"leafCategoryName":13,"scrapedAt":149,"brandCount":150,"brandCountYearAgo":150,"sellerCount":151,"signals":152,"avgBsr":86,"pageQuality":122,"unitsSoldMin":154,"unitsSoldAvgMin":122,"unitsSoldAvgMax":155,"revenueMin":156,"revenueMax":157,"avgBrandAgeMonths":158,"avgSellerAgeDays":122,"top20ClickShare":121,"top20BrandShare":121,"primePct":121,"oosRate":159},9771,4721,1.6112,0.0276,0.0385,0.5,0.7682,4.24,10260,53.76,37.39,104.52,16,500,0.1875,"pea protein","pea-protein","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fpea-protein","2026-07-24T06:24:17.36713+00:00",10,20,[153],"high_price",250,100,13440,26880,94,0.0286,{"score":161,"verdict":162,"components":163},51,"watch",[164,168,171,175,178,181,184,189,191,194],{"key":165,"score":114,"weight":166,"raw":167},"marketSize",0.15,9771.34,{"key":169,"score":170,"weight":166,"raw":134},"growth",28,{"key":172,"score":173,"weight":174,"raw":135},"conversion",48,0.1,{"key":176,"score":177,"weight":166,"raw":136},"competition",58,{"key":179,"score":180,"weight":174,"raw":137},"brandShare",47,{"key":182,"score":183,"weight":174,"raw":138},"qualityGap",79,{"key":185,"score":186,"weight":187,"raw":188},"reviewMoat",22,0.05,10259.63,{"key":190,"score":155,"weight":174,"raw":122},"returns",{"key":192,"score":193,"weight":187,"raw":140},"avgPrice",92,{"key":195,"score":196,"weight":187,"raw":197},"priceRange",90,0.9326679576940266,{"avgRating":199,"medianPrice":200,"medianReturnRate":122,"nichesTracked":201},4.47,30,1590,{"points":203,"droppedPartialWeek":327},[204,206,209,212,215,218,221,224,227,230,233,236,239,242,244,246,249,252,255,258,261,263,266,268,271,274,277,280,282,285,288,291,294,296,299,302,304,307,310,312,314,316,319,322,324],{"week":205,"volume":161},"2025-09-14",{"week":207,"volume":208},"2025-09-21",34,{"week":210,"volume":211},"2025-09-28",35,{"week":213,"volume":214},"2025-10-05",72,{"week":216,"volume":217},"2025-10-12",119,{"week":219,"volume":220},"2025-10-19",97,{"week":222,"volume":223},"2025-10-26",64,{"week":225,"volume":226},"2025-11-02",67,{"week":228,"volume":229},"2025-11-09",75,{"week":231,"volume":232},"2025-11-16",128,{"week":234,"volume":235},"2025-11-23",193,{"week":237,"volume":238},"2025-11-30",173,{"week":240,"volume":241},"2025-12-07",99,{"week":243,"volume":214},"2025-12-14",{"week":245,"volume":223},"2025-12-21",{"week":247,"volume":248},"2025-12-28",41,{"week":250,"volume":251},"2026-01-04",68,{"week":253,"volume":254},"2026-01-11",81,{"week":256,"volume":257},"2026-01-18",137,{"week":259,"volume":260},"2026-01-25",82,{"week":262,"volume":232},"2026-02-01",{"week":264,"volume":265},"2026-02-08",141,{"week":267,"volume":226},"2026-02-15",{"week":269,"volume":270},"2026-02-22",52,{"week":272,"volume":273},"2026-03-01",63,{"week":275,"volume":276},"2026-03-08",139,{"week":278,"volume":279},"2026-03-15",59,{"week":281,"volume":183},"2026-03-22",{"week":283,"volume":284},"2026-03-29",71,{"week":286,"volume":287},"2026-04-05",55,{"week":289,"volume":290},"2026-04-12",44,{"week":292,"volume":293},"2026-04-19",105,{"week":295,"volume":51},"2026-04-26",{"week":297,"volume":298},"2026-05-03",84,{"week":300,"volume":301},"2026-05-10",65,{"week":303,"volume":200},"2026-05-17",{"week":305,"volume":306},"2026-05-24",56,{"week":308,"volume":309},"2026-05-31",77,{"week":311,"volume":260},"2026-06-07",{"week":313,"volume":260},"2026-06-14",{"week":315,"volume":298},"2026-06-21",{"week":317,"volume":318},"2026-06-28",230,{"week":320,"volume":321},"2026-07-05",69,{"week":323,"volume":214},"2026-07-12",{"week":325,"volume":326},"2026-07-19",78,false,null,{"top":330,"otherBrandCount":349,"otherClickShare":350},[331,334,337,340,343,346],{"brand":332,"clickShare":333},"Orgain",0.23509999999999998,{"brand":335,"clickShare":336},"Now Foods",0.2285,{"brand":338,"clickShare":339},"Optimum Nutrition",0.1258,{"brand":341,"clickShare":342},"NAKED",0.1126,{"brand":344,"clickShare":345},"Nutricost",0.0662,{"brand":347,"clickShare":348},"Anthony's",0.0596,4,0.1721999999999999,[352,363,373,383,393,404,414,421,429,440,452,463,472,481,488,499],{"asin":353,"title":354,"brand":335,"imageUrl":355,"price":356,"rating":357,"reviews":358,"clickShare90":359,"clickShare360":360,"launchDate":361,"amazonUrl":362},"B001DB4MFO","Now Foods Sports Pea Protein Natural Unflavored 907g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Qt6ocduPL.jpg",39.16,4.1,6635,0.1358,0.1582,"2012-08-07","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB001DB4MFO",{"asin":364,"title":365,"brand":341,"imageUrl":366,"price":367,"rating":368,"reviews":369,"clickShare90":342,"clickShare360":370,"launchDate":371,"amazonUrl":372},"B00NBIUGA2","5LB 100% Pea Protein Powder from North American Farms - Vegan Pea Protein Isolate - Plant Protein Powder Easy to Digest - Speeds Muscle Recovery","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41R0TuYtBLL.jpg",97.58,4.4,5240,0.1046,"2014-09-05","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB00NBIUGA2",{"asin":374,"title":375,"brand":338,"imageUrl":376,"price":377,"rating":349,"reviews":378,"clickShare90":379,"clickShare360":380,"launchDate":381,"amazonUrl":382},"B09VM9VGCC","Optimum Nutrition Gold Standard Plant Protein Gluten Free 1.63lbs- Creamy Vanilla","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41vshbt-p8L.jpg",41.38,1010,0.0894,0.0722,"2023-04-20","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB09VM9VGCC",{"asin":384,"title":385,"brand":332,"imageUrl":386,"price":387,"rating":368,"reviews":388,"clickShare90":389,"clickShare360":390,"launchDate":391,"amazonUrl":392},"B085B58NB4","Orgain Organic 30g Vegan Protein Powder Vanilla 9g EAAs + BCAAs Plant Protein 4g Prebiotic + Fiber 1g Sugar Pre-Workout Muscle Support + Recovery - 2.01lb (Packaging May Vary)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41NPDa7kK4L.jpg",44.15,2460,0.0861,0.0527,"2020-05-24","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB085B58NB4",{"asin":394,"title":395,"brand":332,"imageUrl":396,"price":397,"rating":398,"reviews":399,"clickShare90":400,"clickShare360":401,"launchDate":402,"amazonUrl":403},"B00J074W7Q","Orgain Organic Protein Powder 2.03 lbs Vanilla Bean","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41YPR-HA3mL.jpg",39.15,4.5,58267,0.0762,0.0803,"2014-06-18","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB00J074W7Q",{"asin":405,"title":406,"brand":344,"imageUrl":407,"price":408,"rating":409,"reviews":410,"clickShare90":345,"clickShare360":411,"launchDate":412,"amazonUrl":413},"B081SC57JM","Nutricost Organic Pea Protein Isolate Powder (5LBS) - Unflavored Certified USDA Organic Protein from Plants Vegan Friendly Gluten Free Non-GMO","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41aGgYQjZgL.jpg",64.94,4.3,958,0.0341,"2019-12-25","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB081SC57JM",{"asin":415,"title":416,"brand":347,"imageUrl":417,"price":142,"rating":368,"reviews":418,"clickShare90":348,"clickShare360":134,"launchDate":419,"amazonUrl":420},"B01COARRFE","Anthonys Premium Pea Protein 2 lb Plant Based Gluten Free Unflavored Vegan Keto Friendly","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41MoYSk1u4L.jpg",7796,"2016-08-25","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB01COARRFE",{"asin":422,"title":423,"brand":335,"imageUrl":424,"price":425,"rating":357,"reviews":358,"clickShare90":348,"clickShare360":426,"launchDate":427,"amazonUrl":428},"B00JL6ZKFE","NOW Sports Nutrition Pea Protein 24 g Fast Absorbing Unflavored Powder 7-Pound","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ahMSRYBvL.jpg",89.78,0.0535,"2014-10-15","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB00JL6ZKFE",{"asin":430,"title":431,"brand":432,"imageUrl":433,"price":434,"rating":368,"reviews":435,"clickShare90":436,"clickShare360":437,"launchDate":438,"amazonUrl":439},"B01DWUEQ7C","Organic Pea Protein Powder 1KG (2.2 Pounds) Pea Protein Organic from Plants Easy to Digest Rich in Essential Amino Acids Flavonoids and Minerals Support Immune System No GMOs and Vegan Friendly","Micro Ingredients","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41vEUzwXHdL.jpg",52.01,1094,0.0497,0.0462,"2016-04-06","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB01DWUEQ7C",{"asin":441,"title":442,"brand":443,"imageUrl":444,"price":445,"rating":446,"reviews":447,"clickShare90":448,"clickShare360":449,"launchDate":450,"amazonUrl":451},"B07PJZQ621","Isopure Vegan Protein Powder Unflavored from Gluten Free Keto Sugar Free Plant Based Organic Pea Protein Dairy Free with Amino Acids No Cholesterol 22 Servings (Packaging May Vary)","Isopure","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31f-6Jc2bvL.jpg",37.73,3.7,1217,0.0464,0.0406,"2019-03-25","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB07PJZQ621",{"asin":453,"title":454,"brand":455,"imageUrl":456,"price":457,"rating":409,"reviews":458,"clickShare90":459,"clickShare360":460,"launchDate":461,"amazonUrl":462},"B08H8FZHJ4","Solo Organic Pea Protein Powder Low in Sodium Canada Grown Peas 100% Vegan Non-GMO Unflavored Plant Based Protein Powder with BCAA Keto & Paleo Friendly Easy to Digest No Additives (2.7 lbs)","FOLONA","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F4152UDrU0zL.jpg",49.86,1376,0.043,0.0365,"2020-11-06","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08H8FZHJ4",{"asin":464,"title":465,"brand":332,"imageUrl":466,"price":467,"rating":398,"reviews":468,"clickShare90":469,"clickShare360":470,"launchDate":402,"amazonUrl":471},"B00J074W94","Orgain Organic Plant Protein Powder Chocolate 2.03 lbs","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41OXNFK0zjL.jpg",42.16,60375,0.0364,0.0843,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB00J074W94",{"asin":473,"title":474,"brand":332,"imageUrl":475,"price":476,"rating":409,"reviews":477,"clickShare90":469,"clickShare360":478,"launchDate":479,"amazonUrl":480},"B01FNVHGHK","Orgain Organic Plant Protein Powder Natural Unsweetened","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41tdl4xp7DL.jpg",37.93,7408,0.0624,"2016-05-13","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB01FNVHGHK",{"asin":482,"title":483,"brand":338,"imageUrl":484,"price":485,"rating":357,"reviews":410,"clickShare90":469,"clickShare360":486,"launchDate":381,"amazonUrl":487},"B09VMPYWVX","Optimum Nutrition Gold Standard Plant Protein Gluten Free 1.76lbs- Rich Chocolate Fudge","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41DjFBjAA9L.jpg",45.06,0.0787,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB09VMPYWVX",{"asin":489,"title":490,"brand":491,"imageUrl":492,"price":493,"rating":349,"reviews":494,"clickShare90":495,"clickShare360":496,"launchDate":497,"amazonUrl":498},"B0CV8RTDYX","OWYN Only What You Need Pro Elite High Protein Powder 30g Vegan Protein for Workout Recovery Delicious Smooth Taste Zero Sugar Low Net Carbs Vanilla 12 Servings (1.32 LB)","OWYN Only What You Need","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41T7O3FJORL.jpg",37.43,1538,0.0331,0.0211,"2024-07-31","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0CV8RTDYX",{"asin":500,"title":501,"brand":335,"imageUrl":502,"price":141,"rating":409,"reviews":503,"clickShare90":495,"clickShare360":504,"launchDate":505,"amazonUrl":506},"B00RLLPAGK","Now Foods Organic Pea Protein Natural Unflavored 1.5 lbs (680 g)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41U1H1ohUPL.jpg",1187,0.047,"2015-01-23","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB00RLLPAGK",{"love":508,"hate":509,"returnReasons":514},[],[510],{"topic":511,"percentOfMentions":121,"verbatims":512},"Sweetness",[513],"Unbearably Sweet",[],[516,520,525,530],{"term":517,"volume":518,"growthQoq":519,"conversionRate":437},"pea protein powder",1054,0.3963,{"term":521,"volume":522,"growthQoq":523,"conversionRate":524},"plant protein",1756,-0.2922,0.0134,{"term":526,"volume":527,"growthQoq":528,"conversionRate":529},"vegan protein",923,0.3333,0.0192,{"term":146,"volume":531,"growthQoq":532,"conversionRate":533},988,0.0079,0.0472,[535,540,545,550,556,561],{"title":536,"href":537,"score":161,"verdict":162,"marketSize":538,"growth90":539},"creapure","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fcreapure",9289.44,0.0747,{"title":541,"href":542,"score":270,"verdict":162,"marketSize":543,"growth90":544},"condom","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fcondom",5525.27,0.319,{"title":546,"href":547,"score":270,"verdict":162,"marketSize":548,"growth90":549},"melatonin","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fmelatonin",18596.1,0.0106,{"title":551,"href":552,"score":553,"verdict":162,"marketSize":554,"growth90":555},"probiotics","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fprobiotics",50,40705.13,-0.0364,{"title":557,"href":558,"score":553,"verdict":162,"marketSize":559,"growth90":560},"toothpaste","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Ftoothpaste",22656.28,0.169,{"title":562,"href":563,"score":553,"verdict":162,"marketSize":564,"growth90":565},"glucosamine","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fglucosamine",10338.07,0.1169]