---
title: "Pea Protein — $10K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/pea-protein"
last_updated: "2026-08-08T04:39:22.167Z"
locale: en
meta:
description: "Niche score 51/100 · $10K/yr market · 5K searches/yr · $53.76 avg price. A small market ($10K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $10K/yr market · 5K searches/yr · $53.76 avg price. A small market ($10K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pea Protein — $10K/yr Amazon SG Niche (2026) - Flapen"
---
# **pea protein**
**Worth a look**
Shows low returns (0.0%), but a small market ($10K/yr) keeps it on the watch list.
Market size 2Growth 28Conversion 48Competition 58Returns 100Price range 90Avg price 92Brand share 47Review moat 22Quality gap 79
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$53.76**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$37.39–$104.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+2.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****10,259.63**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$10K**
$10K/yr · 5K searches
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, pea protein is a $10K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pea protein market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$13K–$27K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#11**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **19%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **94 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **—flat
**Sellers**
**20**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 100%
**Open market**
**17%**
- Orgain24% - Now Foods23% - Optimum Nutrition13% - NAKED11% - Nutricost7% - Anthony's6% - Open — no brand owns it (4 brands, 17%)
## **Demand**
Weekly Amazon search volume, last 45 weeks — +2.8% search growth over the last 90 days.
225175Spike '25Black Friday '25Spike '26Sep '25Nov '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/pea-protein/trend)
## **Top pea protein search terms**
- **pea protein powder**1K/yr+39.6%4.6% conv. - **plant protein**2K/yr-29.2%1.3% conv. - **vegan protein**923/yr+33.3%1.9% conv. - **pea protein**988/yr+0.8%4.7% conv. [**All search terms **](https://flapen.com/research/sg/health-household-and-personal-care/pea-protein/search-terms)
## **Top pea protein products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3918%$78212%$1K16%$2K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Now Foods Sports Pea Protein Natural Unflavored 907g**Now Foods**$39.16**4.1★6,635 rev](https://www.amazon.sg/dp/B001DB4MFO) [2**5LB 100% Pea Protein Powder from North American Farms - Vegan Pea Protein Isolate - Plant Protein Powder Easy to Digest - Speeds Muscle Recovery**NAKED**$97.58**4.4★5,240 rev](https://www.amazon.sg/dp/B00NBIUGA2) [3**Optimum Nutrition Gold Standard Plant Protein Gluten Free 1.63lbs- Creamy Vanilla**Optimum Nutrition**$41.38**4.0★1,010 rev](https://www.amazon.sg/dp/B09VM9VGCC) [4**Orgain Organic 30g Vegan Protein Powder Vanilla 9g EAAs + BCAAs Plant Protein 4g Prebiotic + Fiber 1g Sugar Pre-Workout Muscle Support + Recovery - 2.01lb (Packaging May Vary)**Orgain**$44.15**4.4★2,460 rev](https://www.amazon.sg/dp/B085B58NB4) [5**Orgain Organic Protein Powder 2.03 lbs Vanilla Bean**Orgain**$39.15**4.5★58,267 rev](https://www.amazon.sg/dp/B00J074W7Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OWYN Only What You Need Pro Elite High Protein Powder 30g Vegan Protein for Workout Recovery Delicious Smooth Taste Zero Sugar Low Net Carbs Vanilla 12 Servings (1.32 LB)**OWYN Only What You Need**$37.43**1,538 rev1y ago](https://www.amazon.sg/dp/B0CV8RTDYX) [**Optimum Nutrition Gold Standard Plant Protein Gluten Free 1.63lbs- Creamy Vanilla**Optimum Nutrition**$41.38**1,010 rev3y ago](https://www.amazon.sg/dp/B09VM9VGCC) [**Optimum Nutrition Gold Standard Plant Protein Gluten Free 1.76lbs- Rich Chocolate Fudge**Optimum Nutrition**$45.06**958 rev3y ago](https://www.amazon.sg/dp/B09VMPYWVX) [**Solo Organic Pea Protein Powder Low in Sodium Canada Grown Peas 100% Vegan Non-GMO Unflavored Plant Based Protein Powder with BCAA Keto & Paleo Friendly Easy to Digest No Additives (2.7 lbs)**FOLONA**$49.86**1,376 rev5y ago](https://www.amazon.sg/dp/B08H8FZHJ4) [**Orgain Organic 30g Vegan Protein Powder Vanilla 9g EAAs + BCAAs Plant Protein 4g Prebiotic + Fiber 1g Sugar Pre-Workout Muscle Support + Recovery - 2.01lb (Packaging May Vary)**Orgain**$44.15**2,460 rev6y ago](https://www.amazon.sg/dp/B085B58NB4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Anthonys Premium Pea Protein 2 lb Plant Based Gluten Free Unflavored Vegan Keto Friendly**Anthony's**$104.52**4.4★**▲ 116%**](https://www.amazon.sg/dp/B01COARRFE) [**Nutricost Organic Pea Protein Isolate Powder (5LBS) - Unflavored Certified USDA Organic Protein from Plants Vegan Friendly Gluten Free Non-GMO**Nutricost**$64.94**4.3★**▲ 94%**](https://www.amazon.sg/dp/B081SC57JM) [**Orgain Organic 30g Vegan Protein Powder Vanilla 9g EAAs + BCAAs Plant Protein 4g Prebiotic + Fiber 1g Sugar Pre-Workout Muscle Support + Recovery - 2.01lb (Packaging May Vary)**Orgain**$44.15**4.4★**▲ 63%**](https://www.amazon.sg/dp/B085B58NB4) [**OWYN Only What You Need Pro Elite High Protein Powder 30g Vegan Protein for Workout Recovery Delicious Smooth Taste Zero Sugar Low Net Carbs Vanilla 12 Servings (1.32 LB)**OWYN Only What You Need**$37.43**4.0★**▲ 57%**](https://www.amazon.sg/dp/B0CV8RTDYX) [**Optimum Nutrition Gold Standard Plant Protein Gluten Free 1.63lbs- Creamy Vanilla**Optimum Nutrition**$41.38**4.0★**▲ 24%**](https://www.amazon.sg/dp/B09VM9VGCC)
**~~View all trending →~~**
## **What buyers say about pea protein**
What buyers praise and complain about, mined from review topics.
### **What buyers complain about **
**Sweetness**100%
*“Unbearably Sweet”*
## **Common questions**
- **Is pea protein profitable to sell on Amazon Singapore?**
- The niche generates $10K/yr across 16 tracked products. 90-day search growth is +2.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the pea protein niche?**
- 10 brands and 20 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in pea protein?**
- Top complaints mined from reviews: Sweetness. The return rate is 0.0%.
- **What does it cost to enter the pea protein niche?**
- Listings span $37.39–$104.52; the average listing price is $53.76 (sweet spot $15–$100). The average incumbent carries 10,260 reviews — the moat a new listing must climb.
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