---
title: "Panty Liner — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/panty-liner"
last_updated: "2026-08-08T06:09:32.094Z"
locale: en
meta:
description: "Niche score 34/100 · $2K/yr market · 9K searches/yr · $5.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $2K/yr market · 9K searches/yr · $5.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Panty Liner — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **panty liner**
**Skip it**
A small market ($2K/yr) — this niche doesn't clear our bar today.
Market size 0Growth 23Conversion 39Competition 61Returns 100Price range 31Avg price 15Brand share 7Review moat 47Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,767.96**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$2.14–$20.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-3.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$5.23**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$2K**
$2K/yr · 9K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Singapore niche tracking, panty liner is a $2K/yr Amazon Singapore market (9K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **panty liner market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$10K–$13K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#29**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **35%**
- **Out of stock**
- **7.5%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 94%
**Open market**
**0%**
- Carefree39% - Sofy30% - Kotex20% - Always5% - Laurier4% - Rael3%
## **Demand**
Weekly Amazon search volume, last 47 weeks — -3.1% search growth over the last 90 days.
250150Spike '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/panty-liner/trend)
## **Top panty liner search terms**
- **panty liner**7K/yr-6.2%6.7% conv. - **pantyliner**1K/yr+1.8%8.7% conv. - **liner**725/yr+15.0%4.7% conv. [**All search terms **](https://flapen.com/research/sg/health-household-and-personal-care/panty-liner/search-terms)
## **Top panty liner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$456%$909%$13512%$1801101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sofy Hadaomoi Unscented Pantyliner**Sofy**$5.58**4.7★19 rev](https://www.amazon.sg/dp/B00OAP75ZY) [2**Kotex Fresh Liner Longer & Wider 32S**Kotex**$3.02**4.7★8 rev](https://www.amazon.sg/dp/B072BCZKWJ) [3**Carefree Breathable Pantiliners 40s Unscented**Carefree**$2.90**4.4★18 rev](https://www.amazon.sg/dp/B081ZC4GTB) [4**Carefree Pantyliner Barely There Unscented 42ct**Carefree**$4.16**4.6★163 rev](https://www.amazon.sg/dp/B06Y1NXK5W) [5**Carefree Super Dry Unscented Panty Liners 40s**Carefree**$2.33**4.7★25 rev](https://www.amazon.sg/dp/B07MW9TKDB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KOTEX Herbal Overnight Panties (M/L)**Kotex**$2.70**4 rev3y ago](https://www.amazon.sg/dp/B0BV2VSCHJ) [**Always Anti-Bunch Xtra Protection Panty Liners for Women Regular Unscented 136 Count**Always**$20.67**3,514 rev3y ago](https://www.amazon.sg/dp/B07QVSNPWR) [![Sofy Hadaomoi 175mm Liner 34s [Packaging may vary]](https://m.media-amazon.com/images/I/41LkUIP1Z1L.jpg)**Sofy Hadaomoi 175mm Liner 34s \[Packaging may vary\]**Sofy**$4.50**52 rev4y ago](https://www.amazon.sg/dp/B0088B5A2G) [**Rael Micro Thin Liners with Organic Cotton Cover 70s**Rael**$10.02**19 rev5y ago](https://www.amazon.sg/dp/B08VHKB41Q) [**Kotex Herbal Liner Longer & Wider 26S**Kotex**$3.00**4 rev6y ago](https://www.amazon.sg/dp/B08B285J5J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KOTEX Herbal Overnight Panties (M/L)**Kotex**$2.70**3.7★**▲ 357%**](https://www.amazon.sg/dp/B0BV2VSCHJ) [**Laurier F Pantyliner Fresh Green Perfumed 54ct**Laurier**$4.32**5.0★**▲ 225%**](https://www.amazon.sg/dp/B07239VC9T) [**Carefree Pantyliner Barely There Scented Shower Fresh 42ct**Carefree**$4.20**4.4★**▲ 163%**](https://www.amazon.sg/dp/B06Y17LCMR) [**Carefree Barely There G-String Unscented Panty Liners (24 Liners)**Carefree**$4.69**4.5★**▲ 141%**](https://www.amazon.sg/dp/B06Y17LCMW) [**Rael Micro Thin Liners with Organic Cotton Cover 70s**Rael**$10.02**4.1★**▲ 133%**](https://www.amazon.sg/dp/B08VHKB41Q)
**~~View all trending →~~**
## **What buyers say about panty liner**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Software/Application**100%
## **Common questions**
- **Is panty liner profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 23 tracked products. 90-day search growth is -3.1%. Flapen's verdict: Skip it (34/100).
- **How competitive is the panty liner niche?**
- 6 brands and 11 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 97% of demand.
- **What does it cost to enter the panty liner niche?**
- Listings span $2.14–$20.67; the average listing price is $5.23 (sweet spot $15–$100). The average incumbent carries 1,768 reviews — the moat a new listing must climb.
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