---
title: "Oral B Io Brush Heads — $7K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/oral-b-io-brush-heads"
last_updated: "2026-08-06T00:03:06.492Z"
locale: en
meta:
description: "Niche score 42/100 · $7K/yr market · 5K searches/yr · $45.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $7K/yr market · 5K searches/yr · $45.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oral B Io Brush Heads — $7K/yr Amazon SG Niche (2026) - Flapen"
---
# **oral b io brush heads**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 2Growth 93Conversion 38Competition 10Returns 98Price range 95Avg price 95Brand share 0Review moat 25Quality gap 23
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$45.02**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$24.71–$71.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+104.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,430**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$7K**
$7K/yr · 5K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=sg&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon Singapore niche tracking, oral b io brush heads is a $7K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oral b io brush heads market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$11K–$23K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#59**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- Oral-B100% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — +104.3% search growth over the last 90 days.
400300Spike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/oral-b-io-brush-heads/trend)
## **Top oral b io brush heads products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$97830%$2K45%$3K60%$4K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oral-B iO Ultimate Clean Electric Toothbrush Head Twisted & Angled Bristles For Deeper Plaque Removal Pack Of 8 Toothbrush Heads Black Packaging may vary**Oral-B**$52.11**4.6★12,893 rev](https://www.amazon.sg/dp/B0B1DV8KG8) [2**Oral-B iO Ultimate Cleaning - Original Replacement Toothbrush Heads for Oral-B Electric Toothbrushes - Brush Heads Toothbrush Attachment Replacement Brushes Letterbox Packaging - White Pack of 8**Oral-B**$49.28**4.5★4,619 rev](https://www.amazon.sg/dp/B0B1DYZNY5) [3**Oral-B iO Brilliant White - Original Replacement Toothbrush Heads for Oral-B iO Electric Toothbrushes - Brush Heads Toothbrush Attachment Replacement Brushes for Teeth Whitening - White Pack of 8**Oral-B**$71.24**4.7★3,317 rev](https://www.amazon.sg/dp/B0DP1FVN61) [4**Oral-B iO Gentle Cleaning - Original Replacement Toothbrush Heads for Oral-B iO Electric Toothbrushes - Brush Heads Toothbrush Attachment Replacement Brushes for Sensitive Gums - Black Pack of 8**Oral-B**$47.78**4.6★12,893 rev](https://www.amazon.sg/dp/B0DP1JCJJ7) [5**Oral B iO Ultimate Clean Black Electric Toothbrush Replacement Head 2 Pack**Oral-B**$24.71**4.7★489 rev](https://www.amazon.sg/dp/B09JZJZCKZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oral-B iO Clean & Gum Protect Electric Toothbrush Replacement Brush Heads White 2 Pack (Oral Care)**Oral-B**$29.14**17 rev1y ago](https://www.amazon.sg/dp/B0B13TS69B) [**Oral-B iO Gentle Cleaning - Original Replacement Toothbrush Heads for Oral-B iO Electric Toothbrushes - Brush Heads Toothbrush Attachment Replacement Brushes for Sensitive Gums - Black Pack of 8**Oral-B**$47.78**12,893 rev1y ago](https://www.amazon.sg/dp/B0DP1JCJJ7) [**Oral-B iO Brilliant White - Original Replacement Toothbrush Heads for Oral-B iO Electric Toothbrushes - Brush Heads Toothbrush Attachment Replacement Brushes for Teeth Whitening - Black Pack of 8**Oral-B**$59.46**723 rev1y ago](https://www.amazon.sg/dp/B0DP1V3X65) [**Oral-B iO Brilliant White - Original Replacement Toothbrush Heads for Oral-B iO Electric Toothbrushes - Brush Heads Toothbrush Attachment Replacement Brushes for Teeth Whitening - White Pack of 8**Oral-B**$71.24**3,317 rev1y ago](https://www.amazon.sg/dp/B0DP1FVN61) [**Oral B iO Ultimate Clean White Electric Toohthbrush Replacement Head 2 Pack**Oral-B**$26.45**489 rev3y ago](https://www.amazon.sg/dp/B09JZHMF3X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oral-B iO Ultimate Clean Electric Toothbrush Head Twisted & Angled Bristles For Deeper Plaque Removal Pack Of 8 Toothbrush Heads Black Packaging may vary**Oral-B**$52.11**4.6★**▲ 59%**](https://www.amazon.sg/dp/B0B1DV8KG8) [**Oral-B iO Brilliant White - Original Replacement Toothbrush Heads for Oral-B iO Electric Toothbrushes - Brush Heads Toothbrush Attachment Replacement Brushes for Teeth Whitening - White Pack of 8**Oral-B**$71.24**4.7★**▲ 27%**](https://www.amazon.sg/dp/B0DP1FVN61) [**Oral-B iO Clean & Gum Protect Electric Toothbrush Replacement Brush Heads White 2 Pack (Oral Care)**Oral-B**$29.14**4.6★**▲ 26%**](https://www.amazon.sg/dp/B0B13TS69B) [**Oral-B iO Ultimate Cleaning - Original Replacement Toothbrush Heads for Oral-B Electric Toothbrushes - Brush Heads Toothbrush Attachment Replacement Brushes Letterbox Packaging - White Pack of 8**Oral-B**$49.28**4.5★**— 2%**](https://www.amazon.sg/dp/B0B1DYZNY5) [**Oral-B iO Brilliant White - Original Replacement Toothbrush Heads for Oral-B iO Electric Toothbrushes - Brush Heads Toothbrush Attachment Replacement Brushes for Teeth Whitening - Black Pack of 8**Oral-B**$59.46**4.7★**▼ 19%**](https://www.amazon.sg/dp/B0DP1V3X65)
**~~View all trending →~~**
## **What buyers say about oral b io brush heads**
What buyers praise and complain about, mined from review topics.
### **What buyers complain about **
**Oral Hygiene**50%
*“Oral B brishes”*
**Value For Money**50%
*“Expensive short lived toothbrush”*
## **Common questions**
- **Is oral b io brush heads profitable to sell on Amazon Singapore?**
- The niche generates $7K/yr across 8 tracked products. 90-day search growth is +104.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the oral b io brush heads niche?**
- 1 brands and 7 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in oral b io brush heads?**
- Top complaints mined from reviews: Oral Hygiene, Value For Money. The return rate is 0.4%.
- **What does it cost to enter the oral b io brush heads niche?**
- Listings span $24.71–$71.24; the average listing price is $45.02 (sweet spot $15–$100). The average incumbent carries 4,430 reviews — the moat a new listing must climb.
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