[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-sg-health-household-and-personal-care-nmn":123},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",198,1732647,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",214,1253894,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",118,795398,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",111,350309,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",106,336014,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",53,275185,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",46,179532,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",54,163274,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",33,85608,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",11,39729,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",21,35899,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",7,27257,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",5,12593,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",2,9490,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else",1,0,{"amazonNicheId":124,"marketplaceFlag":125,"country":126,"category":129,"niche":130,"verdict":164,"baselines":199,"demand":203,"seasonality":339,"brandShare":340,"products":362,"feedback":339,"searchTerms":520,"related":535,"lastUpdated":149},"a2a2c718-ff79-4ea4-bc52-7d2785fbe90e","sg",{"flag":125,"name":127,"currency":128},"Singapore","SGD",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":131,"searchVolume":132,"growth360":133,"growth90":134,"searchConversion":135,"top5ClickShare":136,"top5BrandShare":137,"avgRating":138,"avgReviewCount":139,"avgPrice":140,"priceMin":141,"priceMax":142,"productCount":143,"unitsSoldMax":144,"sponsoredPct":145,"returnRate":122,"successfulLaunches360":122,"newProducts360":146,"amazonNicheId":124,"title":147,"slug":147,"href":148,"leafCategoryName":13,"scrapedAt":149,"brandCount":150,"brandCountYearAgo":151,"sellerCount":152,"signals":153,"avgBsr":156,"pageQuality":122,"unitsSoldMin":157,"unitsSoldAvgMin":122,"unitsSoldAvgMax":158,"revenueMin":159,"revenueMax":160,"avgBrandAgeMonths":161,"avgSellerAgeDays":122,"top20ClickShare":121,"top20BrandShare":121,"primePct":162,"oosRate":163},12902,9251,1.836,0.0303,0.0234,0.5682,0.6705,4.42,451,59.6,18.67,195.09,17,500,0.4706,3,"nmn","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fnmn","2026-07-24T06:24:17.36713+00:00",12,13,24,[154,155],"high_price","low_review_barrier",413,250,100,14900,29800,51,0.2941,0.2262,{"score":165,"verdict":166,"components":167},47,"skip",[168,172,175,178,180,183,186,191,193,196],{"key":169,"score":146,"weight":170,"raw":171},"marketSize",0.15,12901.81,{"key":173,"score":174,"weight":170,"raw":134},"growth",29,{"key":176,"score":174,"weight":177,"raw":135},"conversion",0.1,{"key":179,"score":165,"weight":170,"raw":136},"competition",{"key":181,"score":182,"weight":177,"raw":137},"brandShare",63,{"key":184,"score":185,"weight":177,"raw":138},"qualityGap",55,{"key":187,"score":188,"weight":189,"raw":190},"reviewMoat",77,0.05,451.12,{"key":192,"score":158,"weight":177,"raw":122},"returns",{"key":194,"score":195,"weight":189,"raw":140},"avgPrice",90,{"key":197,"score":65,"weight":189,"raw":198},"priceRange",0.4610021539507992,{"avgRating":200,"medianPrice":201,"medianReturnRate":122,"nichesTracked":202},4.47,30,1590,{"points":204,"droppedPartialWeek":338},[205,207,210,213,216,219,222,225,228,230,233,236,239,242,245,248,251,253,256,259,262,265,268,271,274,277,280,283,285,288,291,294,297,299,302,305,308,311,314,317,320,323,326,328,331,334,336],{"week":206,"volume":37},"2025-08-31",{"week":208,"volume":209},"2025-09-07",209,{"week":211,"volume":212},"2025-09-14",165,{"week":214,"volume":215},"2025-09-21",151,{"week":217,"volume":218},"2025-09-28",116,{"week":220,"volume":221},"2025-10-05",153,{"week":223,"volume":224},"2025-10-12",207,{"week":226,"volume":227},"2025-10-19",176,{"week":229,"volume":195},"2025-10-26",{"week":231,"volume":232},"2025-11-02",192,{"week":234,"volume":235},"2025-11-09",208,{"week":237,"volume":238},"2025-11-16",149,{"week":240,"volume":241},"2025-11-23",279,{"week":243,"volume":244},"2025-11-30",249,{"week":246,"volume":247},"2025-12-07",178,{"week":249,"volume":250},"2025-12-14",99,{"week":252,"volume":238},"2025-12-21",{"week":254,"volume":255},"2025-12-28",119,{"week":257,"volume":258},"2026-01-04",211,{"week":260,"volume":261},"2026-01-11",131,{"week":263,"volume":264},"2026-01-18",126,{"week":266,"volume":267},"2026-01-25",141,{"week":269,"volume":270},"2026-02-01",128,{"week":272,"volume":273},"2026-02-08",255,{"week":275,"volume":276},"2026-02-15",123,{"week":278,"volume":279},"2026-02-22",152,{"week":281,"volume":282},"2026-03-01",243,{"week":284,"volume":273},"2026-03-08",{"week":286,"volume":287},"2026-03-15",203,{"week":289,"volume":290},"2026-03-22",117,{"week":292,"volume":293},"2026-03-29",154,{"week":295,"volume":296},"2026-04-05",274,{"week":298,"volume":235},"2026-04-12",{"week":300,"volume":301},"2026-04-19",258,{"week":303,"volume":304},"2026-04-26",278,{"week":306,"volume":307},"2026-05-03",194,{"week":309,"volume":310},"2026-05-10",230,{"week":312,"volume":313},"2026-05-17",133,{"week":315,"volume":316},"2026-05-24",213,{"week":318,"volume":319},"2026-05-31",172,{"week":321,"volume":322},"2026-06-07",113,{"week":324,"volume":325},"2026-06-14",238,{"week":327,"volume":258},"2026-06-21",{"week":329,"volume":330},"2026-06-28",383,{"week":332,"volume":333},"2026-07-05",181,{"week":335,"volume":322},"2026-07-12",{"week":337,"volume":270},"2026-07-19",false,null,{"top":341,"otherBrandCount":360,"otherClickShare":361},[342,345,348,351,354,357],{"brand":343,"clickShare":344},"inGreens",0.2272,{"brand":346,"clickShare":347},"Nutricost",0.1307,{"brand":349,"clickShare":350},"Genex Formulas",0.1193,{"brand":352,"clickShare":353},"BioFinest",0.1023,{"brand":355,"clickShare":356},"Nano Singapore",0.0909,{"brand":358,"clickShare":359},"Toniiq",0.072,6,0.25760000000000005,[363,373,383,392,401,409,417,425,437,448,457,467,477,484,491,500,509],{"asin":364,"title":365,"brand":346,"imageUrl":366,"price":367,"rating":368,"reviews":369,"clickShare90":347,"clickShare360":370,"launchDate":371,"amazonUrl":372},"B09HL4JDQZ","Nutricost NMN (Nicotinamide Mononucleotide) 500mg 60 Capsules - Vegetarian Friendly 30 Servings Gluten Free Non-GMO","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41y9XDhNcRL.jpg",26.08,4.5,393,0.076,"2021-09-30","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB09HL4JDQZ",{"asin":374,"title":375,"brand":349,"imageUrl":376,"price":377,"rating":378,"reviews":379,"clickShare90":350,"clickShare360":380,"launchDate":381,"amazonUrl":382},"B079S3XF4H","GeneX Formulas NMN Nicotinamide Mononucleotide 60 Vegetarian Capsules","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41KTUTpq09L.jpg",43.77,4.4,2406,0.1379,"2018-03-16","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB079S3XF4H",{"asin":384,"title":385,"brand":355,"imageUrl":386,"price":387,"rating":107,"reviews":388,"clickShare90":356,"clickShare360":389,"launchDate":390,"amazonUrl":391},"B0D31QH8FV","NMN+ Complex with Zinc - for Cellular Vitality & Cognitive Support Metabolic Health 60 CT","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41PjvqH0eVL.jpg",35.26,8,0.1816,"2024-04-30","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0D31QH8FV",{"asin":393,"title":394,"brand":343,"imageUrl":395,"price":141,"rating":396,"reviews":146,"clickShare90":397,"clickShare360":398,"launchDate":399,"amazonUrl":400},"B0DNMSDK4K","inGreens 1800mg Liposomal NAD+ Supplement Replaces NMN Boost NAD+ Aging Defense Cellular Energy (1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51SKQG1Pz+L.jpg",4.6,0.0833,0.0545,"2024-11-20","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DNMSDK4K",{"asin":402,"title":403,"brand":358,"imageUrl":404,"price":405,"rating":406,"reviews":287,"clickShare90":359,"clickShare360":359,"launchDate":407,"amazonUrl":408},"B081QL1TJG","Ultra High Purity Stabilized NMN Capsules - 98% Highly Purified and Highly Bioavailable - 300mg - for NAD+ - 60 Capsules NMN Nicotinamide Mononucleotide Booster Supplement","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Q7d0nrv+L.jpg",132.73,4.2,"2019-11-19","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB081QL1TJG",{"asin":410,"title":411,"brand":352,"imageUrl":412,"price":413,"rating":107,"reviews":121,"clickShare90":359,"clickShare360":414,"launchDate":415,"amazonUrl":416},"B0GLPFDCG5","BioFinest NMN Booster Supplement with NAD+ Nicotinamide Resveratrol TMG Capsule 60 Count Antioxidant Support","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41jY9LhPD0L.jpg",34.81,0.0457,"2026-02-05","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0GLPFDCG5",{"asin":418,"title":419,"brand":343,"imageUrl":420,"price":421,"rating":396,"reviews":146,"clickShare90":422,"clickShare360":423,"launchDate":399,"amazonUrl":424},"B0DNMLN5LX","inGreens 1800mg Liposomal NAD+ Supplement 180 Softgels Replaces NMN Boost NAD+ Aging Defense Cellular Energy (3)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41UuwZuYhdL.jpg",47.11,0.0606,0.0451,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DNMLN5LX",{"asin":426,"title":427,"brand":428,"imageUrl":429,"price":430,"rating":431,"reviews":432,"clickShare90":433,"clickShare360":434,"launchDate":435,"amazonUrl":436},"B09VGTKJCW","Sublingual NMN 500mg + Trans-Resveratrol Purity 99% 3-in-1 Advanced Formula NMN Resveratrol Supplement for Boost NAD+ Immune & Energy Support Anti-Aging Skin & Overall Health 120 Lozenges","Ascuoli","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51875GKJAWL.jpg",69.58,4.8,741,0.0568,0.0242,"2022-03-14","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB09VGTKJCW",{"asin":438,"title":439,"brand":440,"imageUrl":441,"price":442,"rating":396,"reviews":443,"clickShare90":444,"clickShare360":445,"launchDate":446,"amazonUrl":447},"B08TR122WY","ProHealth Longevity Micronized NMN Pro Powder 30 Grams - Uthever Brand - Ultra-Pure stabilized Pharmaceutical Grade NMN to Boost NAD+ Used in Human Clinical Research Trials","ProHealth","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41f2UqdyMdL.jpg",151.03,553,0.053,0.0746,"2021-01-21","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08TR122WY",{"asin":449,"title":450,"brand":451,"imageUrl":452,"price":453,"rating":122,"reviews":122,"clickShare90":444,"clickShare360":454,"launchDate":455,"amazonUrl":456},"B0GD15RLDK","LABO Nutrition NMN (Nicotinamide Mononucleotide) 600mg - 99.8% NMN Purity | NAD Supplement with Trans-resveratrol & Ginseng Root Extract for NAD Levels & Healthy Aging 60 Acid Resistant Vegan Caps","LABO Nutrition","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41HTmshoi7L.jpg",48.63,0.0229,"2026-01-08","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0GD15RLDK",{"asin":458,"title":459,"brand":460,"imageUrl":461,"price":462,"rating":378,"reviews":463,"clickShare90":464,"clickShare360":434,"launchDate":465,"amazonUrl":466},"B085BSXF51","MAAC10 NMN 250mg Capsules - NMN Nicotinamide Mononucleotide Supplement Stabilized Form (2 Capsules = 500mg 4 = 1000mg) Effective NAD Precursor More Stable Than Nicotinamide Riboside (30 Count).","MAAC10 Formulas","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41uuH7BsqUL.jpg",41.98,166,0.0511,"2020-03-03","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB085BSXF51",{"asin":468,"title":469,"brand":343,"imageUrl":470,"price":471,"rating":472,"reviews":146,"clickShare90":473,"clickShare360":474,"launchDate":475,"amazonUrl":476},"B0DM8WWMWT","inGreens 500mg NMNH NMN Supplement Alternative with NR TMG Resveratrol COQ10 NAD Supplement Anti Aging Energy Boost NAD+ Levels (2)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41pnKpl7DRL.jpg",26.01,3.3,0.0322,0.0592,"2024-11-07","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DM8WWMWT",{"asin":478,"title":479,"brand":343,"imageUrl":480,"price":481,"rating":396,"reviews":146,"clickShare90":134,"clickShare360":482,"launchDate":399,"amazonUrl":483},"B0DNMRSZBK","inGreens 1800mg Liposomal NAD+ Supplement 120 Softgels Replaces NMN Boost NAD+ Aging Defense Cellular Energy (2)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F414FJTjkmzL.jpg",36.64,0.0874,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DNMRSZBK",{"asin":485,"title":486,"brand":352,"imageUrl":487,"price":488,"rating":122,"reviews":122,"clickShare90":134,"clickShare360":489,"launchDate":415,"amazonUrl":490},"B0GLPHGGLH","BioFinest NMN+ Gummies with Alpha Lipoic Acid Resveratrol Astaxanthin CoQ10 60 Count Blueberry Cellular Energy Antioxidant Vegan","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F418wFke+ZnL.jpg",24.47,0.0175,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0GLPHGGLH",{"asin":492,"title":493,"brand":494,"imageUrl":495,"price":142,"rating":122,"reviews":122,"clickShare90":496,"clickShare360":497,"launchDate":498,"amazonUrl":499},"B0F22B22NQ","TIMESHOP NMN 21000 Capsule 100s","TIMESHOP","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41XQ684jcYL.jpg",0.0246,0.0121,"2025-03-20","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0F22B22NQ",{"asin":501,"title":502,"brand":343,"imageUrl":503,"price":504,"rating":472,"reviews":146,"clickShare90":505,"clickShare360":506,"launchDate":507,"amazonUrl":508},"B0F4CYKY12","inGreens 500mg NMNH NMN Supplement Alternative with NR TMG Resveratrol COQ10 NAD Supplement Anti Aging Energy Boost NAD+ Levels (3)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41C7fw6TR4L.jpg",35.69,0.0208,0.0215,"2025-04-10","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0F4CYKY12",{"asin":510,"title":511,"brand":512,"imageUrl":513,"price":514,"rating":396,"reviews":515,"clickShare90":516,"clickShare360":517,"launchDate":518,"amazonUrl":519},"B08PMJFLP8","Life Extension NAD+ Cell Regenerator and Resveratrol Elite 30 Vegetarian Capsules","Life Extension","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41OOTftZgoL.jpg",45.69,3183,0.0189,0.0437,"2021-01-16","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08PMJFLP8",[521,525,530],{"term":147,"volume":522,"growthQoq":523,"conversionRate":524},5928,0.0481,0.0211,{"term":526,"volume":527,"growthQoq":528,"conversionRate":529},"nmn supplement",2389,-0.0534,0.0101,{"term":531,"volume":532,"growthQoq":533,"conversionRate":534},"nmn+",934,0.1687,0.0176,[536,541,546,551,556,561],{"title":537,"href":538,"score":165,"verdict":166,"marketSize":539,"growth90":540},"creatine","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fcreatine",89264.67,0.0426,{"title":542,"href":543,"score":165,"verdict":166,"marketSize":544,"growth90":545},"floss","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Ffloss",10588.36,-0.0553,{"title":547,"href":548,"score":165,"verdict":166,"marketSize":549,"growth90":550},"electric toothbrush","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Felectric-toothbrush",98387.71,0.3585,{"title":552,"href":553,"score":165,"verdict":166,"marketSize":554,"growth90":555},"magnesium","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fmagnesium",7737.14,0.0615,{"title":557,"href":558,"score":165,"verdict":166,"marketSize":559,"growth90":560},"psyllium husk","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fpsyllium-husk",17093.22,0.4048,{"title":562,"href":563,"score":165,"verdict":166,"marketSize":564,"growth90":565},"zinc","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fzinc",14116.06,0.106]