---
title: "Multivitamin — $33K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/multivitamin"
last_updated: "2026-08-06T18:44:51.935Z"
locale: en
meta:
description: "Niche score 46/100 · $33K/yr market · 18K searches/yr · $28.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $33K/yr market · 18K searches/yr · $28.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Multivitamin — $33K/yr Amazon SG Niche (2026) - Flapen"
---
# **multivitamin**
**Skip it**
A small market ($33K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 32Conversion 71Competition 56Returns 100Price range 90Avg price 95Brand share 25Review moat 18Quality gap 22
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$28.30**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.88–$59.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+5.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****16,132.79**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$33K**
$33K/yr · 18K searches
According to Flapen's Amazon Singapore niche tracking, multivitamin is a $33K/yr Amazon Singapore market (18K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **multivitamin market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$42K–$57K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#207**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **4%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **101 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 95%
**Open market**
**7%**
- Centrum63% - OLLY12% - Nature Made7% - ONE A DAY5% - Natures Way4% - THORNE3% - Open — no brand owns it (4 brands, 7%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — +5.3% search growth over the last 90 days.
1K600Spike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/multivitamin/trend)
## **Top multivitamin search terms**
- **multivitamin**9K/yr-7.9%3.2% conv. - **vitamin**4K/yr+16.3%0.6% conv. - **centrum**5K/yr+24.3%9.2% conv. [**All search terms **](https://flapen.com/research/sg/health-household-and-personal-care/multivitamin/search-terms)
## **Top multivitamin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$3K15%$5K20%$7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Centrum Adult Multivitamin/Multimineral Supplement with Antioxidants Zinc Vitamin D3 and B Vitamins Gluten Free Non-GMO Ingredients - 200 Count**Centrum**$19.39**4.7★8,057 rev](https://www.amazon.sg/dp/B09BVYY7XR) [2**Centrum Multivitamin for Men Multivitamin/Multimineral Supplement with Vitamin D3 B Vitamins and Antioxidants Gluten Free Non-GMO Ingredients - 250 Count**Centrum**$24.69**4.6★6,563 rev](https://www.amazon.sg/dp/B09BW24R2B) [3**Multivitamin Tablets with Vitamin D3 and Iron 130 Count for Daily Nutritional Support**Nature Made**$18.80**4.7★10,928 rev](https://www.amazon.sg/dp/B00YMSLT88) [4**Centrum Silver Womens Multivitamin for Women 50 Plus Multivitamin/Multimineral Supplement with Vitamin D3 B Vitamins Calcium and Antioxidants Gluten Free Non-GMO Ingredients - 200 Count**Centrum**$27.49**4.8★33,964 rev](https://www.amazon.sg/dp/B09KCCVL9V) [5**Centrum Centrum Silver Men 50+ 200 Tablets**Centrum**$26.82**4.8★24,177 rev](https://www.amazon.sg/dp/B09KCD4D7F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Natures Way Multivitamin With Antioxidants 200 Tablets**Natures Way**$11.88**24 rev4y ago](https://www.amazon.sg/dp/B09GYPHR1K) [**ONE A DAY Womens Complete Multivitamin Daily Multivitamin with Vitamin A B Vitamins Vitamin C Vitamin D Vitamin E Calcium and Magnesium Immune Health Support 200 Count**ONE A DAY**$24.57**17,499 rev4y ago](https://www.amazon.sg/dp/B09QBKGDLS) [**Centrum Multivitamin for Men Multivitamin/Multimineral Supplement with Vitamin D3 B Vitamins & Antioxidants Gluten Free Non-GMO Ingredients - 200 Count F00573475770Y**Centrum**$26.38**5,082 rev4y ago](https://www.amazon.sg/dp/B09NNXCC5H) [**Centrum Silver Womens Multivitamin for Women 50 Plus Multivitamin/Multimineral Supplement with Vitamin D3 B Vitamins Calcium and Antioxidants Gluten Free Non-GMO Ingredients - 200 Count**Centrum**$27.49**33,964 rev4y ago](https://www.amazon.sg/dp/B09KCCVL9V) [**Centrum Centrum Silver Men 50+ 200 Tablets**Centrum**$26.82**24,177 rev4y ago](https://www.amazon.sg/dp/B09KCD4D7F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Centrum Silver Womens Multivitamin for Women 50 Plus Multivitamin/Multimineral Supplement with Vitamin D3 B Vitamins Calcium and Antioxidants Gluten Free Non-GMO Ingredients - 100 Count**Centrum**$22.51**4.8★**▲ 106%**](https://www.amazon.sg/dp/B08Y1KFYF8) [**Natures Way Multivitamin With Antioxidants 200 Tablets**Natures Way**$11.88**4.9★**▲ 79%**](https://www.amazon.sg/dp/B09GYPHR1K) [**Centrum Minis Adult 50+ (320 Count) Multivitamin/Multimineral Supplement Tablets**Centrum**$25.11**4.7★**▲ 76%**](https://www.amazon.sg/dp/B08FVZ3C19) [**Centrum Silver Multivitamin for Adults 50 Plus/Multimineral Supplement with Vitamin D3 B Calcium and Antioxidants Gluten Free Non-GMO Ingredients 220 Count**Centrum**$27.49**4.8★**▲ 41%**](https://www.amazon.sg/dp/B09KCHLVS8) [**Centrum Silver Womens Multivitamin for Women 50 Plus Multivitamin/Multimineral Supplement with Vitamin D3 B Vitamins Calcium and Antioxidants Gluten Free Non-GMO Ingredients - 200 Count**Centrum**$27.49**4.8★**▲ 33%**](https://www.amazon.sg/dp/B09KCCVL9V)
**~~View all trending →~~**
## **What buyers say about multivitamin**
What buyers praise and complain about, mined from review topics.
### **What buyers complain about **
**Adhesion/Stickiness**33%
*“its still sticky”*
**Dosage**33%
*“200 tablets 1 tablet per day Exp11/26 DO NOT send me this item again”*
**Vitamin**33%
*“Very disappointed with this supplements”*
## **Common questions**
- **Is multivitamin profitable to sell on Amazon Singapore?**
- The niche generates $33K/yr across 24 tracked products. 90-day search growth is +5.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the multivitamin niche?**
- 10 brands and 21 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in multivitamin?**
- Top complaints mined from reviews: Adhesion/Stickiness, Dosage, Vitamin. The return rate is 0.0%.
- **What does it cost to enter the multivitamin niche?**
- Listings span $11.88–$59.21; the average listing price is $28.30 (sweet spot $15–$100). The average incumbent carries 16,133 reviews — the moat a new listing must climb.
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