[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-sg-health-household-and-personal-care-multivitamin-women":123},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",198,1732647,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",214,1253894,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",118,795398,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",111,350309,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",106,336014,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",53,275185,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",46,179532,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",54,163274,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",33,85608,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",11,39729,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",21,35899,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",7,27257,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",5,12593,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",2,9490,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else",1,0,{"amazonNicheId":124,"marketplaceFlag":125,"country":126,"category":129,"niche":130,"verdict":155,"baselines":190,"demand":194,"seasonality":315,"brandShare":316,"products":330,"feedback":315,"searchTerms":388,"related":398,"lastUpdated":145},"8c807873-ce04-40e1-8b35-160bcd1e63bc","sg",{"flag":125,"name":127,"currency":128},"Singapore","SGD",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":122,"searchVolume":131,"growth360":132,"growth90":133,"searchConversion":122,"top5ClickShare":134,"top5BrandShare":121,"avgRating":135,"avgReviewCount":136,"avgPrice":137,"priceMin":138,"priceMax":139,"productCount":140,"unitsSoldMax":141,"sponsoredPct":122,"returnRate":122,"successfulLaunches360":122,"newProducts360":122,"amazonNicheId":124,"title":142,"slug":143,"href":144,"leafCategoryName":13,"scrapedAt":145,"brandCount":146,"brandCountYearAgo":107,"sellerCount":147,"signals":148,"avgBsr":149,"pageQuality":122,"unitsSoldMin":150,"unitsSoldAvgMin":122,"unitsSoldAvgMax":150,"revenueMin":151,"revenueMax":152,"avgBrandAgeMonths":153,"avgSellerAgeDays":122,"top20ClickShare":121,"top20BrandShare":121,"primePct":121,"oosRate":154},2704,2.766,0.0927,0.8929,4.63,28072,24.57,14.55,29.16,6,250,"multivitamin women","multivitamin-women","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fmultivitamin-women","2026-07-24T06:24:17.36713+00:00",4,10,[],85,100,2457,6143,119,0.0615,{"score":156,"verdict":157,"components":158},29,"skip",[159,162,165,168,171,173,176,181,183,186],{"key":160,"score":122,"weight":161,"raw":122},"marketSize",0.15,{"key":163,"score":164,"weight":161,"raw":133},"growth",37,{"key":166,"score":122,"weight":167,"raw":122},"conversion",0.1,{"key":169,"score":170,"weight":161,"raw":134},"competition",9,{"key":172,"score":122,"weight":167,"raw":121},"brandShare",{"key":174,"score":175,"weight":167,"raw":135},"qualityGap",23,{"key":177,"score":178,"weight":179,"raw":180},"reviewMoat",12,0.05,28072.33,{"key":182,"score":150,"weight":167,"raw":122},"returns",{"key":184,"score":185,"weight":179,"raw":137},"avgPrice",95,{"key":187,"score":188,"weight":179,"raw":189},"priceRange",93,0.9691991786447639,{"avgRating":191,"medianPrice":192,"medianReturnRate":122,"nichesTracked":193},4.47,30,1590,{"points":195,"droppedPartialWeek":314},[196,199,202,205,208,211,214,217,219,222,225,228,230,233,236,239,242,245,247,250,253,255,257,260,262,265,267,270,273,276,278,280,282,284,287,289,292,294,296,299,302,305,307,310,312],{"week":197,"volume":198},"2025-09-14",84,{"week":200,"volume":201},"2025-09-21",52,{"week":203,"volume":204},"2025-09-28",64,{"week":206,"volume":207},"2025-10-05",61,{"week":209,"volume":210},"2025-10-12",145,{"week":212,"volume":213},"2025-10-19",75,{"week":215,"volume":216},"2025-10-26",40,{"week":218,"volume":149},"2025-11-02",{"week":220,"volume":221},"2025-11-09",94,{"week":223,"volume":224},"2025-11-16",56,{"week":226,"volume":227},"2025-11-23",162,{"week":229,"volume":51},"2025-11-30",{"week":231,"volume":232},"2025-12-07",60,{"week":234,"volume":235},"2025-12-14",42,{"week":237,"volume":238},"2025-12-21",80,{"week":240,"volume":241},"2025-12-28",48,{"week":243,"volume":244},"2026-01-04",22,{"week":246,"volume":65},"2026-01-11",{"week":248,"volume":249},"2026-01-18",55,{"week":251,"volume":252},"2026-01-25",16,{"week":254,"volume":249},"2026-02-01",{"week":256,"volume":93},"2026-02-08",{"week":258,"volume":259},"2026-02-15",31,{"week":261,"volume":175},"2026-02-22",{"week":263,"volume":264},"2026-03-01",47,{"week":266,"volume":235},"2026-03-08",{"week":268,"volume":269},"2026-03-15",49,{"week":271,"volume":272},"2026-03-22",24,{"week":274,"volume":275},"2026-03-29",28,{"week":277,"volume":269},"2026-04-05",{"week":279,"volume":264},"2026-04-12",{"week":281,"volume":204},"2026-04-19",{"week":283,"volume":235},"2026-04-26",{"week":285,"volume":286},"2026-05-03",58,{"week":288,"volume":241},"2026-05-10",{"week":290,"volume":291},"2026-05-17",34,{"week":293,"volume":216},"2026-05-24",{"week":295,"volume":65},"2026-05-31",{"week":297,"volume":298},"2026-06-07",43,{"week":300,"volume":301},"2026-06-14",39,{"week":303,"volume":304},"2026-06-21",15,{"week":306,"volume":188},"2026-06-28",{"week":308,"volume":309},"2026-07-05",20,{"week":311,"volume":244},"2026-07-12",{"week":313,"volume":235},"2026-07-19",false,null,{"top":317,"otherBrandCount":122,"otherClickShare":122},[318,321,324,327],{"brand":319,"clickShare":320},"Centrum",0.3304,{"brand":322,"clickShare":323},"OLLY",0.28569999999999995,{"brand":325,"clickShare":326},"ONE A DAY",0.2768,{"brand":328,"clickShare":329},"Swisse",0.1071,[331,340,351,360,370,379],{"asin":332,"title":333,"brand":325,"imageUrl":334,"price":137,"rating":335,"reviews":336,"clickShare90":326,"clickShare360":337,"launchDate":338,"amazonUrl":339},"B09QBKGDLS","ONE A DAY Womens Complete Multivitamin Daily Multivitamin with Vitamin A B Vitamins Vitamin C Vitamin D Vitamin E Calcium and Magnesium Immune Health Support 200 Count","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F413l65atT2L.jpg",4.7,17499,0.2309,"2022-01-12","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB09QBKGDLS",{"asin":341,"title":342,"brand":319,"imageUrl":343,"price":344,"rating":345,"reviews":346,"clickShare90":347,"clickShare360":348,"launchDate":349,"amazonUrl":350},"B09BRJNF61","Centrum Multivitamin for Women Multivitamin\u002FMultimineral Supplement with Iron Vitamin D3 B Vitamins and Antioxidant Vitamins C and E Gluten Free Non-GMO Ingredients - 250 Count","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41geHThBj7L.jpg",26.21,4.6,4903,0.1786,0.2176,"2021-08-03","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB09BRJNF61",{"asin":352,"title":353,"brand":322,"imageUrl":354,"price":138,"rating":345,"reviews":355,"clickShare90":356,"clickShare360":357,"launchDate":358,"amazonUrl":359},"B08LQTJKHR","OLLY Ultra Womens Multi Softgels Overall Health and Immune Support Omega-3s Iron Vitamins A D C E B12 Daily Multivitamin 30 Day Supply - 60 Count","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41At0IHEJjL.jpg",55999,0.1518,0.1047,"2020-05-17","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08LQTJKHR",{"asin":361,"title":362,"brand":319,"imageUrl":363,"price":364,"rating":365,"reviews":366,"clickShare90":356,"clickShare360":367,"launchDate":368,"amazonUrl":369},"B09KCCVL9V","Centrum Silver Womens Multivitamin for Women 50 Plus Multivitamin\u002FMultimineral Supplement with Vitamin D3 B Vitamins Calcium and Antioxidants Gluten Free Non-GMO Ingredients - 200 Count","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41js4yevtRL.jpg",27.49,4.8,33964,0.0814,"2021-10-26","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB09KCCVL9V",{"asin":371,"title":372,"brand":322,"imageUrl":373,"price":374,"rating":345,"reviews":355,"clickShare90":375,"clickShare360":376,"launchDate":377,"amazonUrl":378},"B014G4AY1A","OLLY Womens Multivitamin Gummy Vitamins A D C E Biotin Folic Acid Adult Chewable Vitamin Berry Flavor 45 Day Supply - 90 Count (Packaging May Vary)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41KzyvunGHL.jpg",25.46,0.1339,0.1927,"2015-08-25","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB014G4AY1A",{"asin":380,"title":381,"brand":328,"imageUrl":382,"price":139,"rating":383,"reviews":384,"clickShare90":329,"clickShare360":385,"launchDate":386,"amazonUrl":387},"B07RFQF71Y","Swisse Womens Ultivite Multivitamin 120 Tablets (New Look New Formula)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41z29GAsnTL.jpg",4.5,70,0.1728,"2022-04-28","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB07RFQF71Y",[389,393],{"term":142,"volume":390,"growthQoq":391,"conversionRate":392},1828,0.16,0.0201,{"term":394,"volume":395,"growthQoq":396,"conversionRate":397},"women multivitamin",876,-0.0102,0.0155,[399,404,409,414,419,424],{"title":400,"href":401,"score":264,"verdict":157,"marketSize":402,"growth90":403},"psyllium husk","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fpsyllium-husk",17093.22,0.4048,{"title":405,"href":406,"score":264,"verdict":157,"marketSize":407,"growth90":408},"creatine","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fcreatine",89264.67,0.0426,{"title":410,"href":411,"score":264,"verdict":157,"marketSize":412,"growth90":413},"floss","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Ffloss",10588.36,-0.0553,{"title":415,"href":416,"score":264,"verdict":157,"marketSize":417,"growth90":418},"nmn","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fnmn",12901.81,0.0303,{"title":420,"href":421,"score":264,"verdict":157,"marketSize":422,"growth90":423},"electric toothbrush","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Felectric-toothbrush",98387.71,0.3585,{"title":425,"href":426,"score":264,"verdict":157,"marketSize":427,"growth90":154},"magnesium","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fmagnesium",7737.14]