---
title: "Multivitamin Women — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/multivitamin-women"
last_updated: "2026-08-08T08:01:26.826Z"
locale: en
meta:
description: "Niche score 29/100 · $0/yr market · 3K searches/yr · $24.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $0/yr market · 3K searches/yr · $24.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Multivitamin Women — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **multivitamin women**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 37Conversion 0Competition 9Returns 100Price range 93Avg price 95Brand share 0Review moat 12Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.57**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.55–$29.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+9.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****28,072.33**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$0**
$0/yr · 3K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, multivitamin women is a $0/yr Amazon Singapore market (3K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **multivitamin women market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$2K–$6K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#85**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **119 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Centrum33% - OLLY29% - ONE A DAY28% - Swisse11%
## **Demand**
Weekly Amazon search volume, last 45 weeks — +9.3% search growth over the last 90 days.
150100Spike '25Black Friday '25Spike '26Sep '25Nov '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/multivitamin-women/trend)
## **Top multivitamin women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$0101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ONE A DAY Womens Complete Multivitamin Daily Multivitamin with Vitamin A B Vitamins Vitamin C Vitamin D Vitamin E Calcium and Magnesium Immune Health Support 200 Count**ONE A DAY**$24.57**4.7★17,499 rev](https://www.amazon.sg/dp/B09QBKGDLS) [2**Centrum Multivitamin for Women Multivitamin/Multimineral Supplement with Iron Vitamin D3 B Vitamins and Antioxidant Vitamins C and E Gluten Free Non-GMO Ingredients - 250 Count**Centrum**$26.21**4.6★4,903 rev](https://www.amazon.sg/dp/B09BRJNF61) [3**OLLY Ultra Womens Multi Softgels Overall Health and Immune Support Omega-3s Iron Vitamins A D C E B12 Daily Multivitamin 30 Day Supply - 60 Count**OLLY**$14.55**4.6★55,999 rev](https://www.amazon.sg/dp/B08LQTJKHR) [4**Centrum Silver Womens Multivitamin for Women 50 Plus Multivitamin/Multimineral Supplement with Vitamin D3 B Vitamins Calcium and Antioxidants Gluten Free Non-GMO Ingredients - 200 Count**Centrum**$27.49**4.8★33,964 rev](https://www.amazon.sg/dp/B09KCCVL9V) [5**OLLY Womens Multivitamin Gummy Vitamins A D C E Biotin Folic Acid Adult Chewable Vitamin Berry Flavor 45 Day Supply - 90 Count (Packaging May Vary)**OLLY**$25.46**4.6★55,999 rev](https://www.amazon.sg/dp/B014G4AY1A)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Swisse Womens Ultivite Multivitamin 120 Tablets (New Look New Formula)**Swisse**$29.16**70 rev4y ago](https://www.amazon.sg/dp/B07RFQF71Y) [**ONE A DAY Womens Complete Multivitamin Daily Multivitamin with Vitamin A B Vitamins Vitamin C Vitamin D Vitamin E Calcium and Magnesium Immune Health Support 200 Count**ONE A DAY**$24.57**17,499 rev4y ago](https://www.amazon.sg/dp/B09QBKGDLS) [**Centrum Silver Womens Multivitamin for Women 50 Plus Multivitamin/Multimineral Supplement with Vitamin D3 B Vitamins Calcium and Antioxidants Gluten Free Non-GMO Ingredients - 200 Count**Centrum**$27.49**33,964 rev4y ago](https://www.amazon.sg/dp/B09KCCVL9V) [**Centrum Multivitamin for Women Multivitamin/Multimineral Supplement with Iron Vitamin D3 B Vitamins and Antioxidant Vitamins C and E Gluten Free Non-GMO Ingredients - 250 Count**Centrum**$26.21**4,903 rev4y ago](https://www.amazon.sg/dp/B09BRJNF61) [**OLLY Ultra Womens Multi Softgels Overall Health and Immune Support Omega-3s Iron Vitamins A D C E B12 Daily Multivitamin 30 Day Supply - 60 Count**OLLY**$14.55**55,999 rev6y ago](https://www.amazon.sg/dp/B08LQTJKHR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Centrum Silver Womens Multivitamin for Women 50 Plus Multivitamin/Multimineral Supplement with Vitamin D3 B Vitamins Calcium and Antioxidants Gluten Free Non-GMO Ingredients - 200 Count**Centrum**$27.49**4.8★**▲ 86%**](https://www.amazon.sg/dp/B09KCCVL9V) [**OLLY Ultra Womens Multi Softgels Overall Health and Immune Support Omega-3s Iron Vitamins A D C E B12 Daily Multivitamin 30 Day Supply - 60 Count**OLLY**$14.55**4.6★**▲ 45%**](https://www.amazon.sg/dp/B08LQTJKHR) [**ONE A DAY Womens Complete Multivitamin Daily Multivitamin with Vitamin A B Vitamins Vitamin C Vitamin D Vitamin E Calcium and Magnesium Immune Health Support 200 Count**ONE A DAY**$24.57**4.7★**▲ 20%**](https://www.amazon.sg/dp/B09QBKGDLS) [**Centrum Multivitamin for Women Multivitamin/Multimineral Supplement with Iron Vitamin D3 B Vitamins and Antioxidant Vitamins C and E Gluten Free Non-GMO Ingredients - 250 Count**Centrum**$26.21**4.6★**▼ 18%**](https://www.amazon.sg/dp/B09BRJNF61) [**OLLY Womens Multivitamin Gummy Vitamins A D C E Biotin Folic Acid Adult Chewable Vitamin Berry Flavor 45 Day Supply - 90 Count (Packaging May Vary)**OLLY**$25.46**4.6★**▼ 31%**](https://www.amazon.sg/dp/B014G4AY1A)
**~~View all trending →~~**
## **Common questions**
- **Is multivitamin women profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 6 tracked products. 90-day search growth is +9.3%. Flapen's verdict: Skip it (29/100).
- **How competitive is the multivitamin women niche?**
- 4 brands and 10 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the multivitamin women niche?**
- Listings span $14.55–$29.16; the average listing price is $24.57 (sweet spot $15–$100). The average incumbent carries 28,072 reviews — the moat a new listing must climb.
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