[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-sg-health-household-and-personal-care-mouthwash":3,"research-sidebar-rollups":462},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":50,"baselines":89,"demand":93,"seasonality":181,"brandShare":182,"products":203,"feedback":410,"searchTerms":420,"related":430,"lastUpdated":34},"7ab72a85-bc71-4ae7-bd10-679f53bcac0a","sg",{"flag":5,"name":7,"currency":8},"Singapore","SGD",{"nodeId":10,"label":11,"slug":12,"href":13},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":32,"href":33,"leafCategoryName":11,"scrapedAt":34,"brandCount":35,"brandCountYearAgo":36,"sellerCount":37,"signals":38,"avgBsr":41,"pageQuality":31,"unitsSoldMin":42,"unitsSoldAvgMin":31,"unitsSoldAvgMax":43,"revenueMin":44,"revenueMax":45,"avgBrandAgeMonths":46,"avgSellerAgeDays":31,"top20ClickShare":47,"top20BrandShare":48,"primePct":48,"oosRate":49},6324,16448,1.6863,0.0618,0.0318,0.3905,0.9486,4.48,4801,12.09,4.52,26.18,23,2500,0.087,0.0004,0,"mouthwash","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fmouthwash","2026-07-24T06:24:17.36713+00:00",7,10,14,[39,40],"out_of_stock","low_review_barrier",38,2000,100,24180,30225,86,0.939,1,0.2159,{"score":51,"verdict":52,"components":53},43,"skip",[54,59,62,66,69,72,75,80,82,85],{"key":55,"score":56,"weight":57,"raw":58},"marketSize",2,0.15,6323.63,{"key":60,"score":61,"weight":57,"raw":18},"growth",33,{"key":63,"score":64,"weight":65,"raw":19},"conversion",40,0.1,{"key":67,"score":68,"weight":57,"raw":20},"competition",76,{"key":70,"score":71,"weight":65,"raw":21},"brandShare",13,{"key":73,"score":74,"weight":65,"raw":22},"qualityGap",45,{"key":76,"score":77,"weight":78,"raw":79},"reviewMoat",25,0.05,4801.09,{"key":81,"score":43,"weight":65,"raw":30},"returns",{"key":83,"score":84,"weight":78,"raw":24},"avgPrice",51,{"key":86,"score":87,"weight":78,"raw":88},"priceRange",52,0.5161588180978762,{"avgRating":90,"medianPrice":91,"medianReturnRate":31,"nichesTracked":92},4.47,30,1590,{"points":94,"droppedPartialWeek":180},[95,98,101,104,107,110,113,115,118,121,124,127,130,133,136,139,142,145,148,151,154,156,159,162,165,168,171,174,177],{"week":96,"volume":97},"2026-01-04",525,{"week":99,"volume":100},"2026-01-11",490,{"week":102,"volume":103},"2026-01-18",538,{"week":105,"volume":106},"2026-01-25",458,{"week":108,"volume":109},"2026-02-01",474,{"week":111,"volume":112},"2026-02-08",495,{"week":114,"volume":112},"2026-02-15",{"week":116,"volume":117},"2026-02-22",503,{"week":119,"volume":120},"2026-03-01",272,{"week":122,"volume":123},"2026-03-08",326,{"week":125,"volume":126},"2026-03-15",287,{"week":128,"volume":129},"2026-03-22",328,{"week":131,"volume":132},"2026-03-29",253,{"week":134,"volume":135},"2026-04-05",302,{"week":137,"volume":138},"2026-04-12",273,{"week":140,"volume":141},"2026-04-19",318,{"week":143,"volume":144},"2026-04-26",346,{"week":146,"volume":147},"2026-05-03",371,{"week":149,"volume":150},"2026-05-10",397,{"week":152,"volume":153},"2026-05-17",472,{"week":155,"volume":123},"2026-05-24",{"week":157,"volume":158},"2026-05-31",434,{"week":160,"volume":161},"2026-06-07",254,{"week":163,"volume":164},"2026-06-14",231,{"week":166,"volume":167},"2026-06-21",201,{"week":169,"volume":170},"2026-06-28",506,{"week":172,"volume":173},"2026-07-05",179,{"week":175,"volume":176},"2026-07-12",129,{"week":178,"volume":179},"2026-07-19",157,false,null,{"top":183,"otherBrandCount":48,"otherClickShare":202},[184,187,190,193,196,199],{"brand":185,"clickShare":186},"Listerine",0.4723,{"brand":188,"clickShare":189},"TheraBreath",0.16179999999999997,{"brand":191,"clickShare":192},"Pearlie White",0.1276,{"brand":194,"clickShare":195},"ノニオ",0.1105,{"brand":197,"clickShare":198},"Colgate",0.0762,{"brand":200,"clickShare":201},"Crest",0.0286,0.02299999999999991,[204,215,225,235,244,255,265,276,285,294,300,308,315,324,333,340,349,358,365,375,385,394,403],{"asin":205,"title":206,"brand":185,"imageUrl":207,"price":208,"rating":209,"reviews":210,"clickShare90":211,"clickShare360":212,"launchDate":213,"amazonUrl":214},"B06Y1HDGJT","Listerine Mouthwash Total Care Zero 1000ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41rQsTECmxL.jpg",9.65,4.4,15,0.0971,0.0685,"2019-03-01","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB06Y1HDGJT",{"asin":216,"title":217,"brand":191,"imageUrl":218,"price":219,"rating":220,"reviews":221,"clickShare90":222,"clickShare360":223,"launchDate":213,"amazonUrl":224},"B071DZL3TJ","Pearlie White Fluorinze Alcohol Free Mouth Rinse Twin Pack 750ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41iilQj0T5L.jpg",9.52,4.7,35,0.0895,0.108,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB071DZL3TJ",{"asin":226,"title":227,"brand":188,"imageUrl":228,"price":229,"rating":230,"reviews":231,"clickShare90":222,"clickShare360":232,"launchDate":233,"amazonUrl":234},"B001ET76AI","TheraBreath Fresh Breath Dentist Formulated Oral Rinse Mild Mint 16 Ounce (Pack of 2)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Jgfjv9dhL.jpg",25.37,4.6,45882,0.0641,"2012-09-03","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB001ET76AI",{"asin":236,"title":237,"brand":185,"imageUrl":238,"price":239,"rating":209,"reviews":240,"clickShare90":241,"clickShare360":242,"launchDate":213,"amazonUrl":243},"B06Y1NXKKZ","Listerine Mouthwash Cool Mint Zero (0% Alcohol) 1000ml (1L)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F418LV7N8TDL.jpg",8.72,26,0.059,0.0584,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB06Y1NXKKZ",{"asin":245,"title":246,"brand":194,"imageUrl":247,"price":248,"rating":249,"reviews":250,"clickShare90":251,"clickShare360":252,"launchDate":253,"amazonUrl":254},"B08DVF2RZH","NONIO (Quasi-drug) Mouthwash Light Herb Mint Non-Alcoholic Type Mouth Wash Liquid Kills Bacteria Bacteria Bacteria 33.8 fl oz (1 000 ml) x 2 Packs + Mini Rinse 2.8 fl oz (80 ml) x 2 Packs","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41WUjIH2w9L.jpg",19.58,4.3,204,0.0552,0.0287,"2022-05-12","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08DVF2RZH",{"asin":256,"title":257,"brand":188,"imageUrl":258,"price":26,"rating":259,"reviews":260,"clickShare90":261,"clickShare360":262,"launchDate":263,"amazonUrl":264},"B00IRKRK9O","TheraBreath Fresh Breath Dentist Formulated 24-Hour Oral Rinse Icy Mint 16 Ounce (Pack of 2)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F518+FgBCPWL.jpg",4.8,51297,0.0533,0.0314,"2014-09-06","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB00IRKRK9O",{"asin":266,"title":267,"brand":185,"imageUrl":268,"price":269,"rating":270,"reviews":271,"clickShare90":272,"clickShare360":273,"launchDate":274,"amazonUrl":275},"B09B1K4XK6","Listerine Cool Mint 1L Triple Pack 1L x3","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41YyOXwVzXL.jpg",16.63,4.5,32,0.0495,0.0915,"2021-09-21","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB09B1K4XK6",{"asin":277,"title":278,"brand":197,"imageUrl":279,"price":280,"rating":249,"reviews":281,"clickShare90":282,"clickShare360":283,"launchDate":213,"amazonUrl":284},"B072BHYLL1","Colgate Plax Mouthwash Peppermint 1L","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41xDRfWSNKL.jpg",8.91,3,0.0476,0.0381,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB072BHYLL1",{"asin":286,"title":287,"brand":185,"imageUrl":288,"price":289,"rating":270,"reviews":290,"clickShare90":282,"clickShare360":291,"launchDate":292,"amazonUrl":293},"B07998PKT3","Listerine Mouthwash Total Care 1000ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F317Mm2HhM1L.jpg",10.98,34,0.0449,"2019-06-18","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB07998PKT3",{"asin":295,"title":296,"brand":185,"imageUrl":297,"price":25,"rating":270,"reviews":271,"clickShare90":282,"clickShare360":298,"launchDate":213,"amazonUrl":299},"B012ROU9D4","Listerine Mouthwash Coolmint 250ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F410+G78e4uL.jpg",0.0638,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB012ROU9D4",{"asin":301,"title":302,"brand":185,"imageUrl":238,"price":303,"rating":209,"reviews":240,"clickShare90":304,"clickShare360":305,"launchDate":306,"amazonUrl":307},"B09ZYW4XFW","Listerine Cool Mint Zero Antiseptic Mouthwash 1L (Pack of 3)",17.37,0.0457,0.0844,"2022-05-06","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB09ZYW4XFW",{"asin":309,"title":310,"brand":191,"imageUrl":311,"price":312,"rating":220,"reviews":221,"clickShare90":283,"clickShare360":313,"launchDate":213,"amazonUrl":314},"B018GCDHE4","Pearlie White Fluorinze Alcohol Free Antibacterial Fluoride Mouth Rinse 500ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31QMTJZODhL.jpg",5.68,0.0297,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB018GCDHE4",{"asin":316,"title":317,"brand":194,"imageUrl":318,"price":319,"rating":259,"reviews":35,"clickShare90":320,"clickShare360":321,"launchDate":322,"amazonUrl":323},"B08F9R5N95","NONIO +Care Whitening Anti-bacterial Mouthwash 600ml - Fresh White Mint","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41bFoyG05jL.jpg",6.6,0.0305,0.0489,"2020-08-07","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08F9R5N95",{"asin":325,"title":326,"brand":200,"imageUrl":327,"price":328,"rating":220,"reviews":329,"clickShare90":201,"clickShare360":330,"launchDate":331,"amazonUrl":332},"B0C881GLNM","Crest Pro-Health Advanced Mouthwash Alcohol Free Multi-Protection Fresh Mint 1 L (33.8 fl oz) Pack of 2","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41pmBsxDTEL.jpg",22.38,12107,0.0165,"2023-06-15","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0C881GLNM",{"asin":334,"title":335,"brand":185,"imageUrl":336,"price":337,"rating":338,"reviews":41,"clickShare90":201,"clickShare360":330,"launchDate":213,"amazonUrl":339},"B06Y1Q683Z","Listerine Mouthwash Cool Mint 1000ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41DeH5j7tLL.jpg",7.99,4.9,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB06Y1Q683Z",{"asin":341,"title":342,"brand":197,"imageUrl":343,"price":344,"rating":345,"reviews":346,"clickShare90":201,"clickShare360":347,"launchDate":213,"amazonUrl":348},"B0719539SM","Colgate Plax Mouthwash Freshmint 1L","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41V9OD4yAIL.jpg",8.97,5,4,0.024,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0719539SM",{"asin":350,"title":351,"brand":185,"imageUrl":352,"price":353,"rating":220,"reviews":354,"clickShare90":355,"clickShare360":356,"launchDate":213,"amazonUrl":357},"B06Y1R3KZQ","Listerine Mouthwash Healthy White 1000ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31OG71OhIgL.jpg",9.38,28,0.0267,0.0354,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB06Y1R3KZQ",{"asin":359,"title":360,"brand":185,"imageUrl":361,"price":362,"rating":259,"reviews":36,"clickShare90":355,"clickShare360":363,"launchDate":306,"amazonUrl":364},"B09ZYRF6S2","Listerine Total Care Antiseptic Mouthwash 1L (Pack of 3)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41mlu1SVa8L.jpg",20.38,0.0604,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB09ZYRF6S2",{"asin":366,"title":367,"brand":185,"imageUrl":368,"price":369,"rating":370,"reviews":345,"clickShare90":371,"clickShare360":372,"launchDate":373,"amazonUrl":374},"B0875149RD","Listerine Limited Edition Mouthwash Sakura & Peach Zest 500 Milliliters","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31LNJvrrEXL.jpg",5.01,2.1,0.0248,0.0152,"2020-05-15","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0875149RD",{"asin":376,"title":377,"brand":194,"imageUrl":378,"price":379,"rating":380,"reviews":381,"clickShare90":371,"clickShare360":382,"launchDate":383,"amazonUrl":384},"B073XNLYTG","NONIO Mouthwash - Clear Herb Mint 600 milliliters","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31TU7zVy6rL.jpg",5.88,4.1,574,0.0148,"2017-08-01","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB073XNLYTG",{"asin":386,"title":387,"brand":388,"imageUrl":389,"price":390,"rating":220,"reviews":281,"clickShare90":391,"clickShare360":392,"launchDate":213,"amazonUrl":393},"B074K6HV99","Systema Gum Care Mouthwash Sakura Mint 750ml","システマ","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31zinD2lK2L.jpg",7.56,0.0229,0.0236,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB074K6HV99",{"asin":395,"title":396,"brand":188,"imageUrl":397,"price":398,"rating":31,"reviews":31,"clickShare90":399,"clickShare360":400,"launchDate":401,"amazonUrl":402},"B0DV5DRBXD","TheraBreath Fresh Breath Oral Rinse Invigorating Icy Mint 473ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41RRBuOE0QL.jpg",15.25,0.019,0.0128,"2025-01-27","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DV5DRBXD",{"asin":404,"title":405,"brand":185,"imageUrl":406,"price":407,"rating":220,"reviews":354,"clickShare90":399,"clickShare360":408,"launchDate":213,"amazonUrl":409},"B06Y1HBGGB","Listerine Mouthwash Healthy White 250 ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F417dovsZthL.jpg",5.61,0.0202,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB06Y1HBGGB",{"love":411,"hate":416,"returnReasons":417},[412],{"topic":413,"percentOfMentions":48,"verbatims":414},"Oral Hygiene",[415],"Great mouthwash",[],[418],{"reason":419,"pct":48},"Ethical Trade\u002FFair Trade",[421,425],{"term":32,"volume":422,"growthQoq":423,"conversionRate":424},12789,-0.0144,0.0396,{"term":426,"volume":427,"growthQoq":428,"conversionRate":429},"mouth wash",3659,0.3826,0.039,[431,437,442,447,452,457],{"title":432,"href":433,"score":434,"verdict":52,"marketSize":435,"growth90":436},"psyllium husk","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fpsyllium-husk",47,17093.22,0.4048,{"title":438,"href":439,"score":434,"verdict":52,"marketSize":440,"growth90":441},"creatine","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fcreatine",89264.67,0.0426,{"title":443,"href":444,"score":434,"verdict":52,"marketSize":445,"growth90":446},"floss","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Ffloss",10588.36,-0.0553,{"title":448,"href":449,"score":434,"verdict":52,"marketSize":450,"growth90":451},"nmn","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fnmn",12901.81,0.0303,{"title":453,"href":454,"score":434,"verdict":52,"marketSize":455,"growth90":456},"electric toothbrush","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Felectric-toothbrush",98387.71,0.3585,{"title":458,"href":459,"score":434,"verdict":52,"marketSize":460,"growth90":461},"magnesium","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care\u002Fmagnesium",7737.14,0.0615,[463,469,472,479,486,493,500,507,514,521,528,534,541,548,554,560,566],{"nodeId":464,"label":465,"slug":466,"href":467,"nichesTracked":126,"marketSizeTotal":468},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",10582465,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":470,"marketSizeTotal":471},198,1732647,{"nodeId":473,"label":474,"slug":475,"href":476,"nichesTracked":477,"marketSizeTotal":478},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":480,"label":481,"slug":482,"href":483,"nichesTracked":484,"marketSizeTotal":485},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",214,1253894,{"nodeId":487,"label":488,"slug":489,"href":490,"nichesTracked":491,"marketSizeTotal":492},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",118,795398,{"nodeId":494,"label":495,"slug":496,"href":497,"nichesTracked":498,"marketSizeTotal":499},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",111,350309,{"nodeId":501,"label":502,"slug":503,"href":504,"nichesTracked":505,"marketSizeTotal":506},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",106,336014,{"nodeId":508,"label":509,"slug":510,"href":511,"nichesTracked":512,"marketSizeTotal":513},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",53,275185,{"nodeId":515,"label":516,"slug":517,"href":518,"nichesTracked":519,"marketSizeTotal":520},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",46,179532,{"nodeId":522,"label":523,"slug":524,"href":525,"nichesTracked":526,"marketSizeTotal":527},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",54,163274,{"nodeId":529,"label":530,"slug":531,"href":532,"nichesTracked":61,"marketSizeTotal":533},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",85608,{"nodeId":535,"label":536,"slug":537,"href":538,"nichesTracked":539,"marketSizeTotal":540},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",11,39729,{"nodeId":542,"label":543,"slug":544,"href":545,"nichesTracked":546,"marketSizeTotal":547},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",21,35899,{"nodeId":549,"label":550,"slug":551,"href":552,"nichesTracked":35,"marketSizeTotal":553},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",27257,{"nodeId":555,"label":556,"slug":557,"href":558,"nichesTracked":345,"marketSizeTotal":559},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",12593,{"nodeId":561,"label":562,"slug":563,"href":564,"nichesTracked":56,"marketSizeTotal":565},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",9490,{"nodeId":567,"label":568,"slug":569,"href":570,"nichesTracked":48,"marketSizeTotal":31},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else"]