---
title: "Mosquito Repellent — $4K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/mosquito-repellent"
last_updated: "2026-08-07T20:51:02.290Z"
locale: en
meta:
description: "Niche score 48/100 · $4K/yr market · 11K searches/yr · $13.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $4K/yr market · 11K searches/yr · $13.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mosquito Repellent — $4K/yr Amazon SG Niche (2026) - Flapen"
---
# **mosquito repellent**
**Skip it**
A small market ($4K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 32Conversion 32Competition 53Returns 100Price range 64Avg price 64Brand share 56Review moat 82Quality gap 60
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****357.22**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$13.73**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$1.00–$39.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+5.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$4K**
$4K/yr · 11K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, mosquito repellent is a $4K/yr Amazon Singapore market (11K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mosquito repellent market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$21K–$27K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#68**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **28%**
- **Out of stock**
- **23.5%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 100%
**Open market**
**24%**
- Tiger Balm26% - Baygon19% - OFF!11% - SC Johnson10% - G GIEPHT5% - Jackie5%
## **Demand**
Weekly Amazon search volume, last 47 weeks — +5.5% search growth over the last 90 days.
300200Spike '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/mosquito-repellent/trend)
## **Top mosquito repellent products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1578%$31512%$47216%$6291101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Baygon Liquid Electric Repeller Refill 21.9ml**Baygon**$4.21**4.3★20 rev](https://www.amazon.sg/dp/B0725C9TKG) [2**Tiger Balm Mosquito Repellent Aerosol Spray 120Ml**Tiger Balm**$7.67**4.2★11 rev](https://www.amazon.sg/dp/B01N6WPIRS) [3**Tiger Balm Mosquito Repellent Patch 22S**Tiger Balm**$13.92**4.4★16 rev](https://www.amazon.sg/dp/B072M4WK9K) [4**OFF! Insect Repellent 170g**SC Johnson**$8.36**4.6★689 rev](https://www.amazon.sg/dp/B00009YFV7) [5**OFF! Insect Repellent Spray 1oz**OFF!**$4.18**4.4★8 rev](https://www.amazon.sg/dp/B01IQA69SC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mafiti Fly Zapper Fly Killer Indoor with UV light Attracting Flies 20W for Kitchen Home Indoor Garden Yard Commercial or Domestic Usage-Grey (Extra 2 UV Bulbs)**mafiti**$21.25**42 rev1y ago](https://www.amazon.sg/dp/B0CW644FP4) [**Multium Mosquito Fan Killer Lamp 2400 mAh Insect Repellent Mosquito Lamp Insect Trap Portable Chargable Insect Lamp Indoor and Outdoor Upgraded Mosquito Fan Killer Lamp**Multium**$39.84**0 rev2y ago](https://www.amazon.sg/dp/B0D6RJ97RD) [**BIORE Mozzie Block Lotion Lavender (Mosquito Repellent with Anti-Landing Tech + DEET Free) 100g**Bioré**$5.47**2 rev2y ago](https://www.amazon.sg/dp/B0D38575L7) [**Foldable Electric Fly Swatter Racket USB Rechargeable with 1200mAh Battery Large 2 in 1 Bug Zapper Racket Fly Killer and Mosquito Trap Lamp for Indoor and Outdoor Home Backyard Patio Camping**CarefyPro**$17.27**49 rev2y ago](https://www.amazon.sg/dp/B0CWB599LG) [**Thermacell Mosquito Holster with Detachable Belt Clip for Portable Repellers; Compatible with MR300 & MR450; 15 Foot Zone of Protection; Effective Mosquito Repellent; Bug Spray Alternative**Thermacell**$22.06**3,565 rev2y ago](https://www.amazon.sg/dp/B07KBPZVTT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**G GIEPHT Mosquito Head Net Mesh for Outdoors Bug Net Hiking Insect Shield Face Mask Cover Black Fly Midge No See Um Gnat Protection for Adults - 2 Pack**G GIEPHT**$23.03**4.6★**▲ 322%**](https://www.amazon.sg/dp/B0BTRWX218) [**Thermacell Mosquito Holster with Detachable Belt Clip for Portable Repellers; Compatible with MR300 & MR450; 15 Foot Zone of Protection; Effective Mosquito Repellent; Bug Spray Alternative**Thermacell**$22.06**4.4★**▲ 251%**](https://www.amazon.sg/dp/B07KBPZVTT) [**Foldable Electric Fly Swatter Racket USB Rechargeable with 1200mAh Battery Large 2 in 1 Bug Zapper Racket Fly Killer and Mosquito Trap Lamp for Indoor and Outdoor Home Backyard Patio Camping**CarefyPro**$17.27**4.0★**▲ 199%**](https://www.amazon.sg/dp/B0CWB599LG) [**Mafiti Fly Zapper Fly Killer Indoor with UV light Attracting Flies 20W for Kitchen Home Indoor Garden Yard Commercial or Domestic Usage-Grey (Extra 2 UV Bulbs)**mafiti**$21.25**4.0★**▲ 148%**](https://www.amazon.sg/dp/B0CW644FP4) [**Multium Mosquito Fan Killer Lamp 2400 mAh Insect Repellent Mosquito Lamp Insect Trap Portable Chargable Insect Lamp Indoor and Outdoor Upgraded Mosquito Fan Killer Lamp**Multium**$39.84**0.0★**▲ 122%**](https://www.amazon.sg/dp/B0D6RJ97RD)
**~~View all trending →~~**
## **What buyers say about mosquito repellent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**100%
*“Best in its class to ward mosquito while smelling nice”*
### **What buyers complain about **
**Functionality-Overall**100%
*“Stop Working Easily”*
### **Top return reasons **
**Charging**50%
**Rusts/Corrodes**50%
## **Common questions**
- **Is mosquito repellent profitable to sell on Amazon Singapore?**
- The niche generates $4K/yr across 18 tracked products. 90-day search growth is +5.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the mosquito repellent niche?**
- 14 brands and 19 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in mosquito repellent?**
- Top complaints mined from reviews: Functionality-Overall. The return rate is 0.1%.
- **What does it cost to enter the mosquito repellent niche?**
- Listings span $1.00–$39.84; the average listing price is $13.73 (sweet spot $15–$100). The average incumbent carries 357 reviews — the moat a new listing must climb.
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