---
title: "Melatonin Gummy — $5K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/melatonin-gummy"
last_updated: "2026-08-08T07:01:39.042Z"
locale: en
meta:
description: "Niche score 38/100 · $5K/yr market · 4K searches/yr · $21.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $5K/yr market · 4K searches/yr · $21.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Melatonin Gummy — $5K/yr Amazon SG Niche (2026) - Flapen"
---
# **melatonin gummy**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 23Conversion 67Competition 25Returns 100Price range 77Avg price 91Brand share 0Review moat 22Quality gap 42
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.30**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.86–$29.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-3.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****10,201.55**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$5K**
$5K/yr · 4K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, melatonin gummy is a $5K/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **melatonin gummy market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$5K–$11K**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#51**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **27%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **86 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- OLLY55% - Natrol18% - ZzzQuil12% - VITAFUSION11% - Nano Singapore4% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -3.3% search growth over the last 90 days.
175125Spike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/melatonin-gummy/trend)
## **Top melatonin gummy search terms**
- **melatonin gummy**2K/yr-25.3%8.4% conv. - **olly sleep**829/yr+19.9%10.1% conv. - **sleep gummies**745/yr+49.2%2.6% conv. - **melatonin gummies**635/yr-2.0%4.2% conv. [**All search terms **](https://flapen.com/research/sg/health-household-and-personal-care/melatonin-gummy/search-terms)
## **Top melatonin gummy products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$52620%$1K30%$2K40%$2K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OLLY Sleep Gummy Vitamins with Melatonin For Healthy Sleep Cycle Chewable Supplement 25 Day Supply 50 count**OLLY**$29.27**4.4★17,521 rev](https://www.amazon.sg/dp/B0145QI7O0) [2**Olly Extra Strength Melatonin Sleep Blackberry Zen 50 Gummies**OLLY**$26.61**4.4★2,779 rev](https://www.amazon.sg/dp/B07RN1Z2RL) [3**Natrol Melatonin Sleep Aid Gummy Fall Asleep Faster Stay Asleep Longer 2 Gummies per Serving 100% Drug and Gelatin Free Non-GMO 10mg 140 Count**Natrol**$23.71**4.7★26,303 rev](https://www.amazon.sg/dp/B08666GMWG) [4**OLLY Extra Strength Sleep Gummy Occasional Sleep Support 5 mg Melatonin L-Theanine Chamomile Lemon Balm Sleep Aid BlackBerry - 120 Count**OLLY**$25.44**4.6★1,252 rev](https://www.amazon.sg/dp/B09S3F7YSY) [5**Vicks ZzzQuil Pure Zzzs Melatonin Sleep Aid Gummies 48 gummies**ZzzQuil**$27.11**4.6★1,760 rev](https://www.amazon.sg/dp/B076F28GHY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OLLY Extra Strength Sleep Gummy Occasional Sleep Support 5 mg Melatonin L-Theanine Chamomile Lemon Balm Sleep Aid BlackBerry - 120 Count**OLLY**$25.44**1,252 rev4y ago](https://www.amazon.sg/dp/B09S3F7YSY) [**Deep Sleep Extreme Gummies with Melatonin Passiflora Healthy Sleep Cycle - 60 Ct**Nano Singapore**$16.31**11 rev5y ago](https://www.amazon.sg/dp/B08F54F13M) [**Natrol Melatonin Sleep Aid Gummy Fall Asleep Faster Stay Asleep Longer 2 Gummies per Serving 100% Drug and Gelatin Free Non-GMO 10mg 140 Count**Natrol**$23.71**26,303 rev5y ago](https://www.amazon.sg/dp/B08666GMWG) [**OLLY Immunity Sleep Gummy Immune and Sleep Support 3mg Melatonin Echinacea Zinc Vitamin C Chewable Supplement Berry - 60 Count**OLLY**$20.80**6,028 rev6y ago](https://www.amazon.sg/dp/B087GKVST4) [**Natrol Kids Melatonin 1mg Supplement for Restful Sleep Sleep Gummies for Children 60 Raspberry-Flavored Melatonin Gummies 60 Day Supply**Natrol**$10.86**4,261 rev6y ago](https://www.amazon.sg/dp/B0866674VB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vitafusion Max Strength Melatonin Gummies 100 CT**VITAFUSION**$17.34**4.6★**▲ 32%**](https://www.amazon.sg/dp/B07PF1SN5B) [**Olly Extra Strength Melatonin Sleep Blackberry Zen 50 Gummies**OLLY**$26.61**4.4★**▲ 26%**](https://www.amazon.sg/dp/B07RN1Z2RL) [**Natrol Melatonin Sleep Aid Gummy Fall Asleep Faster Stay Asleep Longer 2 Gummies per Serving 100% Drug and Gelatin Free Non-GMO 10mg 140 Count**Natrol**$23.71**4.7★**▲ 12%**](https://www.amazon.sg/dp/B08666GMWG) [**OLLY Sleep Gummy Vitamins with Melatonin For Healthy Sleep Cycle Chewable Supplement 25 Day Supply 50 count**OLLY**$29.27**4.4★**— 2%**](https://www.amazon.sg/dp/B0145QI7O0) [**OLLY Extra Strength Sleep Gummy Occasional Sleep Support 5 mg Melatonin L-Theanine Chamomile Lemon Balm Sleep Aid BlackBerry - 120 Count**OLLY**$25.44**4.6★**— 2%**](https://www.amazon.sg/dp/B09S3F7YSY)
**~~View all trending →~~**
## **What buyers say about melatonin gummy**
What buyers praise and complain about, mined from review topics.
### **What buyers complain about **
**Adhesion/Stickiness**100%
*“Sticky gummies”*
## **Common questions**
- **Is melatonin gummy profitable to sell on Amazon Singapore?**
- The niche generates $5K/yr across 11 tracked products. 90-day search growth is -3.3%. Flapen's verdict: Skip it (38/100).
- **How competitive is the melatonin gummy niche?**
- 5 brands and 13 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in melatonin gummy?**
- Top complaints mined from reviews: Adhesion/Stickiness. The return rate is 0.0%.
- **What does it cost to enter the melatonin gummy niche?**
- Listings span $10.86–$29.27; the average listing price is $21.30 (sweet spot $15–$100). The average incumbent carries 10,202 reviews — the moat a new listing must climb.
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