---
title: "Magnesium — $8K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/magnesium"
last_updated: "2026-08-08T05:27:56.151Z"
locale: en
meta:
description: "Niche score 47/100 · $8K/yr market · 14K searches/yr · $22.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $8K/yr market · 14K searches/yr · $22.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Magnesium — $8K/yr Amazon SG Niche (2026) - Flapen"
---
# **magnesium**
**Skip it**
A small market ($8K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 33Conversion 31Competition 50Returns 100Price range 88Avg price 93Brand share 65Review moat 21Quality gap 48
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.33**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.96–$57.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+6.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****12,118.76**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$8K**
$8K/yr · 14K searches
According to Flapen's Amazon Singapore niche tracking, magnesium is a $8K/yr Amazon Singapore market (14K searches/yr). The top 5 brands hold 66% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **magnesium market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$22K–$28K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#177**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **36%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **85 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 96%
**Open market**
**28%**
- Now Foods22% - Doctor's Best17% - Nature's Bounty13% - Swanson8% - PH PROWISE Healthcare7% - Nature Made6%
## **Demand**
Weekly Amazon search volume, last 47 weeks — +6.2% search growth over the last 90 days.
450350Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/magnesium/trend)
## **Top magnesium search terms**
- **magnesium**13K/yr+5.5%4.6% conv. - **magnesium supplement**667/yr+21.2%3.6% conv. - **magnesium supplements**259/yr+0.0%5.0% conv. [**All search terms **](https://flapen.com/research/sg/health-household-and-personal-care/magnesium/search-terms)
## **Top magnesium products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$38710%$77415%$1K20%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Now Foods Magnesium Glycinate 180 Tablets**Now Foods**$26.11**4.7★7,891 rev](https://www.amazon.sg/dp/B07NWMVMT1) [2**Doctors Best High Absorption Magnesium Glycinate Lysinate 100% Chelated Non-GMO Vegan Gluten & Soy Free 100 mg 240 Tablets**Doctor's Best**$23.84**4.6★63,381 rev](https://www.amazon.sg/dp/B000BD0RT0) [3**Natures Bounty Magnesium Bone and Muscle Health Tablets 500 mg 200 Ct**Nature's Bounty**$15.51**4.7★92,694 rev](https://www.amazon.sg/dp/B00H5PJ0HW) [4**Magnesium Glycinate Complex 4 in 1-1866mg per serving | Precise 404mg Elemental Magnesium dose | Added Magnesium Glycinate Citrate Malate & Taurate | 90 Vegan Capsules - by Prowise**PH PROWISE Healthcare**$23.73**4.4★2,594 rev](https://www.amazon.sg/dp/B0D83Z2NZ9) [5**Swanson Triple Magnesium Complex 400 mg 100 Vegan Caps Halal Reduce Stress Tiredness Fatigue Supports Nerve Muscle Bone Mood Cognitive Health**Swanson**$12.64**4.7★1,510 rev](https://www.amazon.sg/dp/B07F92LL9D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Magnesium Citrate Capsules 1500mg with Vitamin B6 | 120 Vegan Capsules | 450mg Elemental Mg | High Strength Magnesium Supplements for Women & Men | Capsule not Tablets | Made in UK by Prowise**PH PROWISE Healthcare**$21.67**197 rev10mo ago](https://www.amazon.sg/dp/B0FQVBPVSB) [**365 by Whole Foods Market Magnesium Gummies 60 Count**365 by Whole Foods Market**$17.67**20 rev10mo ago](https://www.amazon.sg/dp/B0CN9N6GM6) [**NOW Foods Magnesium Glycinate With BioPerine 180 Veg Capsules**Now Foods**$25.63**914 rev1y ago](https://www.amazon.sg/dp/B0D7XY7K4T) [**21st Century Magnesium Glycinate 200 mg Capsules per Serving 90 Count**21ST CENTURY**$17.47**268 rev1y ago](https://www.amazon.sg/dp/B0D4SLHNZ2) [**Calcium Magnesium Zinc + D3 1565mg Time-Release Formula | All-in-One Bone Muscle & Immunity Booster 120 CT**Nano Singapore**$13.94**2 rev1y ago](https://www.amazon.sg/dp/B0DZWSG9QD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**21st Century Magnesium Glycinate 200 mg Capsules per Serving 90 Count**21ST CENTURY**$17.47**4.6★**▲ 275%**](https://www.amazon.sg/dp/B0D4SLHNZ2) [**Magnesium Citrate Capsules 1500mg with Vitamin B6 | 120 Vegan Capsules | 450mg Elemental Mg | High Strength Magnesium Supplements for Women & Men | Capsule not Tablets | Made in UK by Prowise**PH PROWISE Healthcare**$21.67**4.5★**▲ 141%**](https://www.amazon.sg/dp/B0FQVBPVSB) [**Nature Made Magnesium 250 mg Tablets 200 Count Value Size (Packaging May Vary)**Nature Made**$17.18**4.7★**▲ 88%**](https://www.amazon.sg/dp/B0002VG3QC) [**Swanson Ultra Swanson Albion Chelated Magnesium Capsules 133 mg 90-Count**Swanson**$10.96**4.6★**▲ 78%**](https://www.amazon.sg/dp/B00068S9KY) [**NOW Foods Magnesium Glycinate With BioPerine 180 Veg Capsules**Now Foods**$25.63**4.7★**▲ 70%**](https://www.amazon.sg/dp/B0D7XY7K4T)
**~~View all trending →~~**
## **What buyers say about magnesium**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sleep Quality**33%
*“Good for sleep”*
**Regulates Digestion**33%
*“Good for digest”*
**Magnesium**8%
*“Magnesium Glycinate is the one for bone and muscle health”*
### **What buyers complain about **
**Muscle Pain Relief**25%
*“This is not for muscle”*
**Advertised Vs Actual Product**25%
*“This is an absolute case of misrepresentation”*
**Heart Health**25%
*“It can cause heartburn, indigestion, severe constipation”*
### **Top return reasons **
**Magnesium**33%
**Advertised Vs Actual Product**33%
**Safety Standards**33%
## **Common questions**
- **Is magnesium profitable to sell on Amazon Singapore?**
- The niche generates $8K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.2%. Flapen's verdict: Skip it (47/100).
- **How competitive is the magnesium niche?**
- 18 brands and 35 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in magnesium?**
- Top complaints mined from reviews: Muscle Pain Relief, Advertised Vs Actual Product, Heart Health. The return rate is 0.1%.
- **What does it cost to enter the magnesium niche?**
- Listings span $10.96–$57.23; the average listing price is $22.33 (sweet spot $15–$100). The average incumbent carries 12,119 reviews — the moat a new listing must climb.
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