---
title: "Lutein — $5K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/lutein"
last_updated: "2026-08-07T10:38:43.613Z"
locale: en
meta:
description: "Niche score 36/100 · $5K/yr market · 5K searches/yr · $24.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $5K/yr market · 5K searches/yr · $24.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lutein — $5K/yr Amazon SG Niche (2026) - Flapen"
---
# **lutein**
**Skip it**
A small market ($5K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 22Conversion 52Competition 25Returns 100Price range 87Avg price 95Brand share 13Review moat 25Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.44**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.77–$43.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****4,446.82**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$5K**
$5K/yr · 5K searches
According to Flapen's Amazon Singapore niche tracking, lutein is a $5K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lutein market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$12K–$18K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#295**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **18%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **122 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- Puritan's Pride43% - Carlyle17% - Now Foods16% - Doctor's Best13% - Swanson6% - Nature's Bounty5%
## **Demand**
Weekly Amazon search volume, last 47 weeks — -5.6% search growth over the last 90 days.
225175Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/lutein/trend)
## **Top lutein search terms**
- **lutein**3K/yr-0.2%2.4% conv. - **lutein eye supplement**820/yr-6.0%7.0% conv. - **lutein zeaxanthin**1K/yr-22.1%8.2% conv. [**All search terms **](https://flapen.com/research/sg/health-household-and-personal-care/lutein/search-terms)
## **Top lutein products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$25910%$51715%$77620%$1K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Puritans Pride Lutein 40mg With Zeaxanthin Supports Eye Health 240 Total Count (120 Count Softgels Pack of 2)**Puritan's Pride**$28.69**4.7★3,924 rev](https://www.amazon.sg/dp/B08JXF5CFQ) [2**Puritans Pride Lutein 40 Mg With Zeaxanthin Softgels 120 Count**Puritan's Pride**$21.92**4.6★7,320 rev](https://www.amazon.sg/dp/B00IR85AOS) [3**NOW Foods Lutein & Zeaxanthin 120 Softgels**Now Foods**$32.60**4.7★273 rev](https://www.amazon.sg/dp/B0DVNG2VDC) [4**Carlyle Lutein and Zeaxanthin 20mg | 300 Softgels | Eye Health Vitamins | Non-GMO & Gluten Free Supplement | by**Carlyle**$27.95**4.6★13,344 rev](https://www.amazon.sg/dp/B07HZBG67N) [5**Doctors Best Lutein Featuring Lutemax Non-GMO Gluten Free Eye Health 20 mg 180 Softgels**Doctor's Best**$30.40**4.4★960 rev](https://www.amazon.sg/dp/B00L9TK484)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NOW Foods Lutein & Zeaxanthin 120 Softgels**Now Foods**$32.60**273 rev1y ago](https://www.amazon.sg/dp/B0DVNG2VDC) [**Puritans Pride Lutein 40mg With Zeaxanthin Supports Eye Health 240 Total Count (120 Count Softgels Pack of 2)**Puritan's Pride**$28.69**3,924 rev5y ago](https://www.amazon.sg/dp/B08JXF5CFQ) [**Lutein and Zeaxanthin 40 mg | 180 Softgels | Eye Health Vitamins | Non-GMO & Gluten Free Supplement | by Carlyle**Carlyle**$43.46**13,344 rev7y ago](https://www.amazon.sg/dp/B07G7GW8QF) [**Carlyle Lutein and Zeaxanthin 20mg | 300 Softgels | Eye Health Vitamins | Non-GMO & Gluten Free Supplement | by**Carlyle**$27.95**13,344 rev7y ago](https://www.amazon.sg/dp/B07HZBG67N) [**Swanson Standardized Lutein & Bilberry 120 Sgels**Swanson**$20.17**316 rev10y ago](https://www.amazon.sg/dp/B01GK2R1EY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Swanson Standardized Lutein & Bilberry 120 Sgels**Swanson**$20.17**4.7★**▲ 90%**](https://www.amazon.sg/dp/B01GK2R1EY) [**Lutein and Zeaxanthin 40 mg | 180 Softgels | Eye Health Vitamins | Non-GMO & Gluten Free Supplement | by Carlyle**Carlyle**$43.46**4.6★**▲ 88%**](https://www.amazon.sg/dp/B07G7GW8QF) [**Natures Bounty Lutein Pills Eye Health Supplements and Vitamins Support Vision Health 20 mg 40 Softgels**Nature's Bounty**$17.13**4.6★**▲ 50%**](https://www.amazon.sg/dp/B011BSKGT4) [**Carlyle Lutein and Zeaxanthin 20mg | 300 Softgels | Eye Health Vitamins | Non-GMO & Gluten Free Supplement | by**Carlyle**$27.95**4.6★**▲ 35%**](https://www.amazon.sg/dp/B07HZBG67N) [**NOW Foods Lutein & Zeaxanthin 120 Softgels**Now Foods**$32.60**4.7★**▲ 24%**](https://www.amazon.sg/dp/B0DVNG2VDC)
**~~View all trending →~~**
## **Common questions**
- **Is lutein profitable to sell on Amazon Singapore?**
- The niche generates $5K/yr across 11 tracked products. 90-day search growth is -5.6%. Flapen's verdict: Skip it (36/100).
- **How competitive is the lutein niche?**
- 6 brands and 16 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 95% of demand.
- **What does it cost to enter the lutein niche?**
- Listings span $11.77–$43.46; the average listing price is $24.44 (sweet spot $15–$100). The average incumbent carries 4,447 reviews — the moat a new listing must climb.
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