---
title: "Lubricant — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/lubricant"
last_updated: "2026-08-08T07:01:11.328Z"
locale: en
meta:
description: "Niche score 42/100 · $2K/yr market · 6K searches/yr · $19.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $2K/yr market · 6K searches/yr · $19.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lubricant — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **lubricant**
**Skip it**
A small market ($2K/yr) — this niche doesn't clear our bar today.
Market size 0Growth 22Conversion 17Competition 45Returns 100Price range 79Avg price 86Brand share 14Review moat 25Quality gap 96
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$19.53**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.33–$53.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,486.17**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$2K**
$2K/yr · 6K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=sg&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=sg&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon Singapore niche tracking, lubricant is a $2K/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lubricant market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$5K–$10K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#40**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **0%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **127 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **—flat
**Sellers**
**18**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**6%**
- Durex41% - Astroglide27% - Sagami8% - Uberlube7% - PRE-SEED6% - Four Seasons6% - Open — no brand owns it (1 brand, 6%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — -6.7% search growth over the last 90 days.
250150Spike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/lubricant/trend)
## **Top lubricant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$8310%$16615%$24920%$3321101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Durex KY Jelly 100 grams**Durex**$7.80**4.0★13 rev](https://www.amazon.sg/dp/B018O3XT8Y) [2**Astroglide Ultra Gentle Gel Personal Lubricant 85g**Astroglide**$10.38**4.4★8,236 rev](https://www.amazon.sg/dp/B00B29U98Q) [3**Durex Play Classic Pleasure Gel Lube 100ml**Durex**$12.78**0.0★0 rev](https://www.amazon.sg/dp/B07R5TR2HJ) [4**Sagami Original Lubricating Gel 60g Water-based Lubricant**Sagami**$15.88**4.3★3 rev](https://www.amazon.sg/dp/B0CKSHTWSP) [5**Überlube Luxury Lubricant 50ml**Uberlube**$53.04**4.5★23,719 rev](https://www.amazon.sg/dp/B00KDHS8PO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Astroglide Water Based Liquid Personal Lubricant 74ml**Astroglide**$8.76**1 rev1y ago](https://www.amazon.sg/dp/B01I070DFG) [**Astroglide X Premium Silicone Liquid Personal Lubricant 74ml**Astroglide**$8.06**3 rev1y ago](https://www.amazon.sg/dp/B00CWXZTVS) [**Sagami Original Lubricating Gel 60g Water-based Lubricant**Sagami**$15.88**3 rev2y ago](https://www.amazon.sg/dp/B0CKSHTWSP) [**Four Seasons Nude Water-Based Lubricant 200mL**Four Seasons**$28.12**280 rev2y ago](https://www.amazon.sg/dp/B07Y4PM2WL) [**Durex Play Classic Pleasure Gel Lube 100ml**Durex**$12.78**0 rev7y ago](https://www.amazon.sg/dp/B07R5TR2HJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Astroglide Water Based Liquid Personal Lubricant 74ml**Astroglide**$8.76**1.0★**▲ 85%**](https://www.amazon.sg/dp/B01I070DFG) [**Wet Original Water Based Lube 9 Oz (Pack of 2) Premium Personal Lubricant Long Lasting Formula for Condom Safe Vegan Ph Balanced Hypoallergenic and Paraben Free Intimacy**Wet**$36.58**4.7★**▲ 85%**](https://www.amazon.sg/dp/B00JRDIXA0) [**Pre-Seed Fertility Lubricant For Use by Couples Trying to Conceive**PRE-SEED**$32.12**4.3★**▲ 80%**](https://www.amazon.sg/dp/B004382GWK) [**Astroglide X Premium Silicone Liquid Personal Lubricant 74ml**Astroglide**$8.06**4.0★**▲ 75%**](https://www.amazon.sg/dp/B00CWXZTVS) [**Four Seasons Nude Water-Based Lubricant 200mL**Four Seasons**$28.12**4.4★**▲ 20%**](https://www.amazon.sg/dp/B07Y4PM2WL)
**~~View all trending →~~**
## **What buyers say about lubricant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**100%
*“Product is doing exactly what it promise to do”*
## **Common questions**
- **Is lubricant profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 12 tracked products. 90-day search growth is -6.7%. Flapen's verdict: Skip it (42/100).
- **How competitive is the lubricant niche?**
- 7 brands and 18 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 95% of demand.
- **What does it cost to enter the lubricant niche?**
- Listings span $5.33–$53.04; the average listing price is $19.53 (sweet spot $15–$100). The average incumbent carries 4,486 reviews — the moat a new listing must climb.
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