---
title: "Lighter — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/health-household-and-personal-care/lighter"
last_updated: "2026-08-08T06:59:54.406Z"
locale: en
meta:
description: "Niche score 36/100 · $0/yr market · 8K searches/yr · $21.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $0/yr market · 8K searches/yr · $21.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lighter — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **lighter**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 22Conversion 0Competition 15Returns 96Price range 83Avg price 92Brand share 39Review moat 22Quality gap 76
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.62**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.61–$28.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-6.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,342.71**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$0**
$0/yr · 8K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, lighter is a $0/yr Amazon Singapore market (8K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lighter market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$2K–$5K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **14%**
- **Out of stock**
- **28.6%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**9**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**8%**
- SUPRUS36% - MEIRUBY12% - Felovr HEALTHY LIFESTYLE FOR EVERYDAY12% - Likeny11% - Zippo11% - fukkuda10% - Open — no brand owns it (1 brand, 8%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — -6.9% search growth over the last 90 days.
250150Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/health-household-and-personal-care/lighter/trend)
## **Top lighter search terms**
- **lighter**6K/yr-3.8%0.6% conv. - **electric lighter**917/yr+57.7%0.4% conv. - **candle lighter**1K/yr-49.3%2.8% conv. [**All search terms **](https://flapen.com/research/sg/health-household-and-personal-care/lighter/search-terms)
## **Top lighter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$01101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SUPRUS Electric Lighter Arc Windproof Flameless USB Rechargeable Lighter with Safety Lock for Candle BBQ Camping (Champagne Gold)**SUPRUS**$24.38**4.3★22,031 rev](https://www.amazon.sg/dp/B098VYV9WP) [2**MEIRUBY Lighter Electric Candle Lighter Birthday Womens Day Gifts for Women Mom Wife Men Long Electronic Rechargeable USB Lighter Arc Windproof Flameless Lighters for Candle Camping BBQ (Silver)**MEIRUBY**$19.41**4.5★25,337 rev](https://www.amazon.sg/dp/B08SC2YWGJ) [3**Candle Lighter Rechargeable Arc Lighter Electric Lighters Flameless Fire Lighter USB Windproof Flexible Long Lighter for Home Kitchen Outdoor BBQ Camping Activities (Black)**Felovr HEALTHY LIFESTYLE FOR EVERYDAY**$18.45**3.7★8 rev](https://www.amazon.sg/dp/B09MYRBZJQ) [4**Christmas Stocking Stuffers for Men: Electric Lighter Candle Lighter Rechargeable Windproof Flameless Plasma Dual Arc Camping Kitchen USB Lighters with Safety Lock for Adults Him Mom Gifts Valentines**Likeny**$12.61**4.7★326 rev](https://www.amazon.sg/dp/B0FPDYN9T9) [5**Zippo 65857 Gas Lighter Genuine Inside Unit Single Torch with Special Sticker**Zippo**$28.06**4.2★45 rev](https://www.amazon.sg/dp/B0CNK8D28B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Christmas Stocking Stuffers for Men: Electric Lighter Candle Lighter Rechargeable Windproof Flameless Plasma Dual Arc Camping Kitchen USB Lighters with Safety Lock for Adults Him Mom Gifts Valentines**Likeny**$12.61**326 rev10mo ago](https://www.amazon.sg/dp/B0FPDYN9T9) [**Zippo 65857 Gas Lighter Genuine Inside Unit Single Torch with Special Sticker**Zippo**$28.06**45 rev1y ago](https://www.amazon.sg/dp/B0CNK8D28B) [**Torch Lighters 2 Pack Adjustable Jet Flame Butane Lighter Refillable Gas Torch Lighter for Candles Grill BBQ Fireplaces Camping (Butane Not Included)**TOPKAY**$24.61**3,668 rev3y ago](https://www.amazon.sg/dp/B0BJL7XGGG) [**Candle Lighter Rechargeable Arc Lighter Electric Lighters Flameless Fire Lighter USB Windproof Flexible Long Lighter for Home Kitchen Outdoor BBQ Camping Activities (Black)**Felovr HEALTHY LIFESTYLE FOR EVERYDAY**$18.45**8 rev4y ago](https://www.amazon.sg/dp/B09MYRBZJQ) [**SUPRUS Electric Lighter Arc Windproof Flameless USB Rechargeable Lighter with Safety Lock for Candle BBQ Camping (Champagne Gold)**SUPRUS**$24.38**22,031 rev4y ago](https://www.amazon.sg/dp/B098VYV9WP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Christmas Stocking Stuffers for Men: Electric Lighter Candle Lighter Rechargeable Windproof Flameless Plasma Dual Arc Camping Kitchen USB Lighters with Safety Lock for Adults Him Mom Gifts Valentines**Likeny**$12.61**4.7★**▲ 144%**](https://www.amazon.sg/dp/B0FPDYN9T9) [**Torch Lighters 2 Pack Adjustable Jet Flame Butane Lighter Refillable Gas Torch Lighter for Candles Grill BBQ Fireplaces Camping (Butane Not Included)**TOPKAY**$24.61**4.2★**▲ 103%**](https://www.amazon.sg/dp/B0BJL7XGGG) [**Zippo 65857 Gas Lighter Genuine Inside Unit Single Torch with Special Sticker**Zippo**$28.06**4.2★**▲ 38%**](https://www.amazon.sg/dp/B0CNK8D28B) [**SUPRUS Electric Lighter Arc Windproof Flameless USB Rechargeable Lighter with Safety Lock for Candle BBQ Camping (Champagne Gold)**SUPRUS**$24.38**4.3★**— 5%**](https://www.amazon.sg/dp/B098VYV9WP) [**Candle Lighter Rechargeable Arc Lighter Electric Lighters Flameless Fire Lighter USB Windproof Flexible Long Lighter for Home Kitchen Outdoor BBQ Camping Activities (Black)**Felovr HEALTHY LIFESTYLE FOR EVERYDAY**$18.45**3.7★**— 1%**](https://www.amazon.sg/dp/B09MYRBZJQ)
**~~View all trending →~~**
## **What buyers say about lighter**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Value For Money**100%
## **Common questions**
- **Is lighter profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (36/100).
- **How competitive is the lighter niche?**
- 7 brands and 9 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 82% of demand.
- **What does it cost to enter the lighter niche?**
- Listings span $12.61–$28.06; the average listing price is $21.62 (sweet spot $15–$100). The average incumbent carries 9,343 reviews — the moat a new listing must climb.
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